Did you know that email marketing can bring you $44 per $1? Email marketing via ecommerce is a great way to connect with prospects and encourage them to buy.

Email marketing via ecommerce is a great way to connect with prospects and encourage them to buy.

We’ll answer your questions in this guide email marketing , including:

• What’s ecommerce email marketing?
• Why is email marketing important for ecommerce?
• How do I do retail email marketing effectively?

Kobe Digital experts can help you launch your email marketing strategy if the idea of it overwhelms. Kobe Digital is an unparalleled partner in email marketing success. We have more than 12.9 million transactions for our clients.

Call us online, or call us to talk with a strategist about email marketing.

What is email marketing in ecommerce?

Email marketing is the process of sending emails to prospects interested in your business to convert them into customers. You can send emails to your subscribers with everything from reminders about abandoned carts to promotional messages, to increase revenue.

Why is email marketing important for ecommerce?

These are four reasons you should get started with ecommerce marketing email marketing if you’re still skeptical about email.

1. Direct connection to leads

Email marketing has the advantage of allowing you to connect directly with leads. Email marketing allows you to send informational and promotional emails directly towards people who have expressed interest in your company.

Subscribers can sign up for your email address to receive promotional emails and get updates. 61% enjoy receiving weekly promotional emails.

This means that you are sending direct promotions to people who want them. It increases your chances of turning these leads into sales and also saves you money by marketing only to people who share an interest in your company.

2. You can recover lost sales

Abandoned shopping carts are one of the greatest challenges for ecommerce businesses. Many people will visit your website, place orders, add products to their carts, then leave. This happens often because people take more time to think about the purchase or get distracted.

People forget to buy from abandoned carts, which can lead to lost sales. These abandoned carts can be recovered with ecommerce email marketing.

You can email abandoned cart emails directly into these shoppers’ inboxes to remind them about the cart they left. This encourages shoppers to think again about their purchase, which can lead to increased sales for your company.

3. You build lasting relationships with leads

Email marketing is a great way to build relationships with your leads. Your subscribers will get communication right in their inbox. This allows them to get to know you better and take a deeper look at your products.

You can continue to send information to them even after their first purchase. This will help you keep your customers coming back.

4. You deliver a more personalized marketing experience

There are many companies competing for your attention. Consumers don’t waste their time with promotions or content that isn’t relevant to their needs. With email marketing you can provide personalized content to your audience.

Email marketing allows you to personalize your subscribers’ experience so that they are more likely to interact with your content. Personalization is an important feature of email marketing. It can be as simple as adding your name to the emails or tailoring the content to their interests.

This personal approach to marketing leads to higher engagement, and more sales for your business.

How do I do retail email marketing effectively?

Your ecommerce email marketing strategy is ready to go. But where do you begin? These are eight top practices that will help you get started in email marketing for retailers.

1. Your email list should be built

First, building an email list is the best way to do ecommerce email advertising effectively.

You have many options to build an email list . You can add an email sign up bar to your website. This can be placed in the header of your website or in the footer. You can also create a popup email sign up.

Always build your email list organically . Email lists are not something you want to purchase.

It seems easy to buy email lists. This takes out the effort of building your list and gives you an immediate pool. This approach has many problems.

• Your subscribers aren’t likely to be interested in your offer.
• Most likely, your emails will end up in a junk or spam folder
• Users can unsubscribe at any time if they don’t want to be contacted.
• You could be fined for violating the CAN SPAM act

A better way to build a list is through organic methods, such as an email sign up bar or by promoting sign-ups via your social media pages.

2. Segment your subscribers

After you have built your subscriber list, it is time to segment the subscribers. If you offer different products, not everyone will subscribe to your email for the same thing.

You can segment your subscribers to deliver the information your customers want from your business. If you sell organic products for home, you may send two promotional emails to people who are interested in cleaning products and those who are interested in beauty products.

Segmenting your subscribers can be done based on their demographic information, purchasing habits, and interests. You can send promotional emails to your subscribers once you have segmented them.

3. Make your subject line attractive

Your subject line is a crucial component of retail email marketing. Your subject line is what your audience will see when you email them.

47% email subscribers read your subject line so you must make an impact on this area of your email.

How can you make a subject line that encourages subscribers to open your email? These are the best practices

• Personalize your subject line using the subscriber’s initials
• Try using emojis
• Send an email asking a question.
• Do not use all caps
• Make sure you use correct grammar and spelling

To find out what resonates best with your audience, you can test several subject lines for emails. You can determine the best subject line for your email by using A/B testing (which we’ll talk more about below).

4. Create email templates

You will send multiple emails to your subscribers when you create an email marketing strategy for retail. can create email marketing templates to make your email marketing easier.

It’s easy to create templates that will help you maintain consistency in your emails regardless of what information you send. This also makes it easier to create templates. You’ll have an outline of your email so you just need to add the text.

Templates can be created for any type of email, including promotional and abandoned cart emails.

5. Use an email automation program

You will send many emails when you use email marketing to ecommerce. You will send lots of emails to your audience. If you add segmentation, it gets even more.

It can be hard to manage such a high volume of emailing. You should invest in an email management tool. This tool allows you to automate processes such as welcome emails and abandon cart emails. This tool makes it easy to manage your email campaigns, so you can spend more time on other important marketing tasks.

6. Make sure to use prominent Call to Action (CTA) buttons

Email marketing for retailers requires the call-to-action (CTA) button. The CTA button guides users as to how to proceed.

Your CTA should be prominent in your email design for ecommerce emails. The green CTA button in this Starbucks example stands out against the tan background. It also aligns with the brand’s color scheme.

Also, make sure that your CTA text clearly explains what happens if your audience clicks the button. This email from Starbucks lets the subscriber know that if they click on the CTA, they will be taken to the app to place an order for Irish Cream Cold Brew.

Clear and prominent CTA buttons can increase your clickthrough (CTR) and help you to make more sales for your ecommerce store.

7. Instill a sense of urgency

Email marketing for ecommerce can be used to create an urgency. This tactic can be used to increase sales for special promotions and limited-time sales, although not all emails require urgency.

People will make more purchases when they feel urgent. Send an email with the subject “Hurry!” People will feel more inclined to visit your website and check out the sale items that are still available for purchase.

You can create urgency and get people to open your emails. People feel the fear of missing out or FOMO when there is urgency. This encourages them to open your emails and view the sale so they don’t miss out.

In your email subject, you can use phrases such as “limited time”, “hurry,” or “don’t forget out” to create urgency. To make it even more urgent, you can add a timestamp.

8. Test your emails

Test your email if you want to be successful in retail email marketing. To drive more clicks or conversions, you can always improve your email.

A/B Testing is one of the most effective tests. This testing option allows you to test only specific elements in order to determine how they affect your emails. You can’t test more than one element at a time, as it will muddle your results making it difficult to see how they affect your emails.

Multiple elements can be tested on your website, including:

• Subject line
• Header for email
• Text
• Visuals
• Click on the CTA button

Test your emails to increase engagement and sales.

Do you need help with ecommerce email advertising?

If you want to convert leads and increase your revenue, an ecommerce email strategy is essential. Kobe Digital can assist you in launching an email strategy.

Our team includes marketing professionals who can help you launch an effective email marketing campaign. Our email marketing campaigns drive sales and we are a trusted partner.

Are you ready to increase your sales? Call us now to talk with a strategist and learn more about our email advertising services!