Data enrichment tools can be useful when leads don’t provide enough information to help you create targeted marketing campaigns. You probably only know the names and ages of your customers.

This is the data that you don’t have or un-enriched data. This means that you don’t have enough data for your leads to send more relevant messages or increase sales.

Don’t worry! Don’t worry! I have your back. This will make data enhancement much easier.

Before we dive into data enrichment tools, let us first define data enrichment and how it works. 

What’s Data Enrichment?

Data enrichment is the addition or expansion of the first-party database from internal sources with third-party data.

Enriched customer data can be used for marketing purposes and to expand the information available to customers.

What’s first-party information? This is information you receive directly from customers.

No matter where it comes from, all customer data begins its journey in raw form. 

Customers’ data is collected and stored at a central storage location. It is rarely used outside of a particular context.

Data enrichment refers to combining raw data with other data to increase its value.

What’s data enrichment?

Data enrichment allows brands to target prospects with more relevant messages.

These data can be improved:

Demographic data enrichment: Age, gender, education, income

Geographic data enrichment: ZIP codes, country, city, time zone

Professional data enrichment: Business niche, company size, position

Behavioral data enrichment: Pain points, desires, needs

Data enrichment offers many benefits

Data enrichment has many benefits. This allows brands to use data enrichment to augment the information they already have about leads, as well as data from other sources while surfing the internet.

What are data enrichment’s benefits? Data enrichment means:

• Trust-building messages and customer relationships.
• This tool allows you to identify segments of customers who have the potential for buying more.
• Lead nurturing,
• Boosts sales growth,
• Improves customer experience,
• This lets you focus more on paid searches and online marketing campaigns.

Data enrichment is not complete without email verification. This will allow you to remove inaccuracies from your email list and improve email deliverability.

What is email verification? 

There are many email verification software options on the market. We recommend you evaluate all of them and then choose the one that suits your needs best.

Can you easily enrich your data to increase conversion rates?

14 Best Data Enrichment Tools & Services (Comparison Table)

Tools	Pricing	Estimated number of data attributes
Clearbit	Prices available upon request	2
Snov.io	$33/m	1
InsideView	Prices available upon request	3
BeenVerified	Prices available upon request	2
Data Axle Genie	$149/m	4
RingLead	Free version available	4
Datanyze	$55/m	1
LeadGenius	Prices available upon request	2
LeadSpace	Prices available upon request	2
FullContact	Prices available upon request	3
Enrich.io	$10	3
Pipl	$148/m	2
Zoominfo	Prices available upon request	3
DiscoverOrg	Prices available upon request	4

• These numbers were based on the following data categories: contact, firmographic, and technographic data.

You now have a good understanding of the basics behind data enrichment. How can you improve customer data?

You can also increase your customer base by using tools that are specifically made for you. This will increase your ROI and conversion rates.

When choosing the right data enrichment tool, it is easy to become overwhelmed. I created a table to help you quickly compare the top tools.

Check out the price and other outstanding features before you decide on data enrichment software.

1. Clearbit

Clearbit helps identify prospects and personalize marketing and sales interactions.

Gain more insight and improve conversion rates by analyzing each lead’s customer profile, contact details, and company details.

Clearbit can integrate with existing CRMs and other marketing platforms such as Marketo, Zapier HubSpot HubSpot HubSpot, and Slack. Clearbit allows for easy lead capture, nurturing, and scoring.

Capterra Rating: 4.6/ 6

2. Snov.io API

Snov.io offers a CRM that can also be used for cold outreach as well as contact management. They also offer data enrichment via their Snov.io API. This API lets you integrate your platform with any information regarding email addresses.

Enter the prospect’s email address to get full lead profiles. You can also send emails via the API.

This tool provides only information about email addresses and other data related to email.

Capterra Rating: 4.6/ 5

3. InsideView

InsideView provides B2B intelligence and data solutions. InsideView integrates with your CRM platform, providing detailed information about leads. 

This B2B database is specifically designed for sales and marketing leads.

It’s easy to use and quick to obtain valuable data. 

Capterra Rating: 4.4/ 5

4. BeenVerified

It’s very easy to use. You only need to know the name and last name of the person to collect enriched information. Access information such as:

• Reverse phone lookup,
• Email lookup
• Search for addresses
• Search using username
• Vehicle search
• Unclaimed money data,
• Property records, and more.

5. Data Axle Genie

The Data Axle Genie (formerly known as Salesgenie) is an advanced platform that offers rich data to help customers find qualified prospects. You can add missing data to customer profiles such as

• Telephone numbers
• Mailing addresses
• Email addresses
• Information about the location
• Industry
• Demographics and firmographics 

Ideal to use for B2B and consumer-based businesses.

6. RingLead

RingLead allows you to easily integrate and orchestrate third-party data sources into your internal systems. Pardot. Marketo. Eloqua. Gravity Forms This will allow you to increase your audience data.

Features:

• Intelligent forms add data, routes, and scores to leads when they fill out forms on your site.
• Fill rate reports
• Activity/trigger-based enrichment,
• Batch enrich and many more things **

Capterra Rating: 4.4/ 5

7. Datanyze

Datanyze is well-known for providing technographic information. This can be used to identify prospects and provide contact data for business-to-business (B2B) 

Datanyze’s Chrome Extension allows you to collect data via social media while browsing other websites. It can automatically create segmented lists that you can export at any time.

Capterra Rating: 4.1/ 5

8. LeadGenius

LeadGenius is a cloud-based data enrichment tool that allows businesses to improve their data. This will help you to develop your GTM strategy.

It also offers additional solutions such as

• Monitoring of accounts and contacts. Monitoring signals, events, and triggers such as those related to ad spending and press releases, and social behavior.
• Alerts to target accounts who engage with brands online to receive purchase intent and competitive intelligence 

This product is ideal for small to medium-sized businesses.

Capterra Rating: 4/5

Pricing: Call them to find out about pricing.

9. FullContact

FullContact, a SaaS provider, offers privacy-safe identity resolution. This allows brands and marketing platforms to enrich personal identifiers with FullContact’s Identity Graph feature. It allows you to query hundreds of marketing attributes and identify individuals among billions of people.

FullContact can be a powerful tool to help you build meaningful customer journeys.

Capterra Rating: 4/ 5

10. Enricher.io

Enricher.io makes it easy to enrich data.

• Full Name, Phone, Email, Address, Timezone, Country, City,
• Company name and avatar.

Enrich.io is also less expensive than other data enrichment tools.

11. Leadspace

The landscape offers data management as part of its solutions. Provides valuable B2B data, actionable insights, and recommendations powered with AI technology to increase conversions.

Features:

• Integration with additional 1st and 2nd party data sources
• Matching leads to accounts
• Integrations directly to CRM, Digital Ads, and other marketing automation platforms
• Persona scores and custom buyer personas 
• Signs of intent

Ideal For: Enterprise B2B Businesses and their go-to-market teams

12. Pipl

Pipl is a popular data enrichment tool that provides investigation and research, as well as identity verification solutions.

This tool lets you create detailed identities and improve data such as contact information and photos, personal and professional, and social.

The API allows developers to access code samples, client libraries, and other information. This makes it easier to add identity information.

Capterra Rating: 3.9/ 5

13. Zoominfo

Zoominfo is an all-in-one platform that offers data enrichment tools, as well as other features such as prospecting and demand generation.

This will give you a complete profile of the lead, including mobile and business numbers, job functions, and education history. This also includes revenue, location, intent, as well as technographic data.

Zoominfo is compatible with all tech stacks, including Eloqua and HubSpot, as well as Outreach and Marketo, Salesloft, and Salesforce.

Pricing: They will provide you with pricing information that is tailored to your requirements. Free Trial

14. DiscoverOrg

DiscoverOrg provides go-to-market (GTM) prospecting tools that allow sales professionals to make more sales by connecting with prospects. 

Features:

• Scale up ABM
• Use the behavioral activity to identify active prospects
• Information regarding personal data and other topics
• Integration with marketing platforms such as HubSpot or Salesforce.

Make sure you have sufficient lead data before using data enrichment tools

It is important to ensure that you can make more money from leads when you use data enrichment tools. 

Yes, that’s right. Popups convert.

How can popups help you collect data?

For example, you can display a popup page with data entry requirements. This will allow you to collect additional information from leads even if they haven’t signed up for your website.