CTV Advertising: How Does it Work? Beginner’s Guide


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CTV advertising (also known as connected TV or CTV) is a great way to increase brand awareness and promote your products/services to more members. This will allow you to maximize your sales and revenue. Let’s start with CTV advertising.

Learn How CTV Advertising Works View Our CTV Advertising Services 

CTV advertising is becoming more popular as people switch to streaming video platforms that are free and subscription-based. This allows you to say goodbye to traditional TV advertising and create highly targeted campaigns that reach your customers.

This page will explain the basics of CTV advertising. Common questions like:

  •  CTV advertising: What is it? 
  •  How does it work?

All your questions are answered. Keep reading to learn more.

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What’s CTV advertising?

What’s CTV advertising? Connected TV Advertising is video advertising that is compatible with connected TVs.

CTV advertising lets you promote your brand across most streaming platforms. To ensure that your ads reach the most likely buyers, you can use audience targeting features.

What’s the CTV advertising process?

Now let’s get to the important question: How does TV advertising work with connected TV?

Connected TV Advertising allows users to see your ads while they watch their favorite TV shows and movies on streaming services such as YouTube, Hulu, and YouTube.

CTV advertising starts with choosing the platform on which you want to advertise your products and services. display or video are two options. 

Advanced audience targeting options can be used to ensure your messages reach the right audiences. It is possible to monitor and measure your campaign’s results to make sure it is optimized.

Below, we will go into more detail about each of these steps. Continue reading to learn more.

Select your CTV advertising platform

There are many CTV advertising platforms you can use to market your products and services to your target audience. 

Facebook Watch

Facebook Watch has more than five billion users on social media platforms such as Facebook. This is an excellent CTV platform that will help you grow your sales.

Facebook View lets users browse and view live streams and original shows, as well as other videos in entertainment and sport.

Facebook Watch lets you create video ads that appear in a user’s video, or display in their newsfeeds as they scroll through their day.


YouTube is home to billions of people who stream their favorite videos every day. Your company could be missing out on many leads and sales.

More than 40% of people have purchased products from YouTube. YouTube offers many advertising options. Video ads can play before, during, and after a video.

You can create Text ads that will appear at the bottom of the screen for the user when the streaming video is being watched. 


Hulu allows you to stream your favorite TV shows via the Internet. 

Hulu is home to more than 92,000 users. It’s the perfect streaming platform for CTV advertising. Hulu lets you create video ads that play during TV programs, and display text when the user pauses.

Advertising on Hulu should be a priority if you wish to reach your target audience while they watch popular TV shows and movies.


TikTok offers thousands of videos, which allow users endless hours of entertainment. 

TikTok lets you create video ads that appear on users’ news feeds as they scroll through their updates. Image or text ads can be created to grab users’ attention and allow them to swipe through multiple images.

Choose your CTV ad type

Now that you’ve chosen your CTV advertising platform, it’s time to choose the right ad design for your business. 

Display ads

Display advertisements can include visual elements like images and key information about your company such as contact details or a link to your website

Display ads let users view information about your company while they are watching or scrolling.

Videos ads

Video advertisements typically last between 15 and 30 seconds. These advertisements might also appear in users’ daily updates

Video ads are a great way for consumers to be noticed and encouraged to become paying customers.

Pop-up ads

Pop-up ads can appear after a user pauses their video or scrolls down to the bottom of their screen.

Pop-up ads can be a great way for you to promote your products and services. They also allow you to give important information to customers without interrupting their stream experience. 

Interactive ads

It’s no secret that interactive ads and content are a great way to engage and motivate your audience to purchase. 

Hulu’s interactive living room ads let you allow users to explore your products and services by clicking and scrolling.

Advanced audience targeting options are available

The greatest benefit of investing in connected TV ads is the targeting features that allow you to reach the most valuable consumers for your business.

It’s essential to reach the most relevant users to increase your sales. CTV advertising lets you target audiences using features.

Target users based on their:

  • Age
  • Gender
  • Interests
  • Purchase history
  • More

Increase your sales and revenue with more personal ads that resonate with your target audience.

You will be able to generate more quality leads for your company and convert them, which will allow you to achieve a higher return on investment (ROI) over time.

Keep track and measure your results

You can measure the success of your advertising campaigns 

Track important campaign metrics by investing in connected TV advertising. Analyze key data points such as views, impressions, and other metrics.

View audience behavior data, such as the number of people who clicked on your ads and how many viewers watched your video ads until the end.

Tracking your CTV advertising campaign results will help you identify areas where you can improve and make necessary optimizations to ensure you continue to drive the best results for your business.

Kobe Digital provides revenue-generating CTV advertising services to help you reach your ideal customers

Now you know the answer to “How does connected television advertising work?” Now it’s time to get started with your campaign.

Kobe Digital can be a great resource for anyone who wants to increase sales and revenues using CTV advertising. But, they don’t know where else to look.

Kobe Digital can help you develop, implement and manage CTV advertising campaigns that are tailored to your company’s goals and needs. 

Your account manager will keep you informed through regular meetings and transparent reporting.

Stay ahead of your competitors today. Contact one of our strategists to learn more about CTV advertising services.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.