How many blasts and batch marketing emails can you receive in a single day? What is more important, how many of these blast marketing emails do you get in a day?

You don’t want your brand to become just another brand in the customer’s inbox. How can you cut through all the noise to increase your open- and click-through rates and improve your conversions?

Two things are essential to a successful email marketing campaign: consistency, segmentation, and a consistent message.

This means you must be able to reach the right audience at the right moment with the right message.

An email marketing schedule is one way to make sure this happens.

You can use one to plan, create, schedule, and manage your email campaigns for the best results.

You can create an email marketing calendar using Excel spreadsheets or other tools that are specifically made for this purpose.

Let’s now talk about creating an email marketing calendar.

Make sure you are clear about your goals for your email campaigns

To create an email campaign calendar, the first step is to decide what messages you want to send to your customers.

Are you ready to:

• Promote a new product?

• Re-engage your customers?

• Encourage them to go through their abandoned carts and look for items.

• Are you looking to launch a seasonal campaign that is tied to upcoming sales?

• To establish your expertise in the area, send a newsletter.

You can tailor a strategy to suit your recipients by identifying your goals. This list will help you plan the type of emails you want to send and the times they will be sent.

For each campaign, determine the frequency of your mail-outs

Once you have a list, you can start to plot the campaigns on your calendar.

What are the best ways to send a newsletter? It might be that you should send it once per month, as your research may have shown. This can be mapped in your calendar.

A monthly sale might be an option. You might also want to have a sale monthly.

To get a visual overview of your quarter, or year, you can plot the emails on your calendar. It is possible to notice that certain months are overloaded with email and others have large gaps. Then, you can adjust your emails to suit your subscribers’ needs and those of your marketing team.

Your segments

You don’t want to send emails to recipients that aren’t relevant. You know that not everyone will be at the same stage of your marketing funnel. Therefore, segment your emails according to where they are in their buyer journey.

This is done by deciding which campaigns you want everyone to receive and which should be sent to a particular group of people. This will help you to determine which segments are getting too many emails and which ones don’t.

Tip: Before you send an email, make sure to consider who it should go to and who it shouldn’t. You don’t want someone to receive a welcome email if they have been on your mailing list for a while.

Your email list organization will improve your ability to provide better value through your content. This will allow you to send the right messages to the right people.

Write down potential subject lines for your email messages

When creating email content, marketers often face the challenge of writing the subject line. The subject line must be catchy and relevant, giving the recipient a glimpse at the contents of the email. It is difficult to write.

It is important to pay attention to it as it will decide whether or not your email gets opened. Your subject line will not grab your audience’s attention, no matter how many hours you spend creating great content and graphics.

It is important to plan for a component like this.

Our advice is: Make a list of potential subject lines and then run them through subject line testers. Even though these steps are helpful, you might end up with a completely different subject line depending on how your content develops.

Decide the type of content you want to share in every email

Next, you need to decide what content you want to include with each email. The next task is to pull relevant articles from your blog and link videos from your brand channel. Finally, create graphics for your email body.

This information should be saved in one folder for each campaign. This will eliminate the risk of accidentally sending out the wrong graphics or linking to the wrong video in your emails.

This is why you should link each folder to the correct entry in your email marketing calendar.

Finalize the send-out dates and times

Once you have an idea of the email you will send, its recipient, and the content, you can now decide on your publish dates.

Research the best practices for sending emails. You might discover that Tuesdays, Wednesdays, and Thursdays are the best days for sending emails.

You or your team manager can plot the workflow by plotting the send-out dates on your calendar. This allows you to delegate tasks and deadlines to each member of the team, all in time for the publication date.

Last Thoughts

Email marketing is about providing the right content to the right audience. Although no one formula will guarantee positive results, it is important to have a plan and an email marketing calendar.

Remember that your job is not over once the last email has been sent. You must monitor the performance of each campaign, use email A/B testing to increase open rates, and be ready to revise and reevaluate your approach.