You might be wondering why 2021 is the right time to begin content optimization for your online business. This is in the middle of one the most severe crises that America has seen in the past century. This is a valid question. Everyone, from CEOs to small business owners, is fighting for their survival. Content optimization doesn’t seem like a crucial task.
Why now content optimization?
The truth is that content optimization can be a powerful force multiplier for your company. Content optimization can make your existing content more effective, even if you work remotely. It’s a great opportunity to leverage existing data to make this year strong and to be able to recover the economy.
According to a research by Search Engine Journal, ecommerce was the most talked about industry in the #ContentMarketing tweets. It had a score of 9% and was followed by beauty, travel, and beauty back in 2019. This trend will see explosive growth in 2021 because of the pandemic reality. People are more likely to make their purchase decisions based on brand history and trust than on product quality.
Before you begin to develop your content strategy, it is important to remember that Audience Buyers are key. Although buyer persona is still an important part of your content strategy, it’s not the only thing that matters. Your audience is actually made up of people who are interested in interacting with your brand before purchasing. This means that you must treat your audience like potential buyers. The goal of your first interaction with your brand is to make it pleasant enough to guide your audience into the buyer’s journey. What is content optimization? How do you start? What are the benefits? Let’s see!
What is content optimization?
Search Engine Optimization is something that everyone has heard of. It’s been around for many years. SEO is part of content optimization. But it’s much more than that these days.
E-commerce stores should do more than just allow customers to shop and make payments. You should optimize your products for SEO. We all spend a lot of time trying to figure out how Google ranks search results, and then adjust accordingly. Use:
- Link, use the correct keywords
- Descriptive meta descriptions
- These are just a few of the many other things that SEO experts advise since the Jurassic Internet age.
These are the things that work and why we continue to do them. Before you start learning SEO, make sure you read the SaaS website optimization guide. Then, proceed with your content optimization. Make sure to adapt those tips to your eCommerce business.
The truth is that everyone does this so it’s impossible to stand out from the crowd. Content optimization helps you break out. It’s all about looking at the larger picture and zooming in. Your storefront should not be just an SEO powerhouse. It should tell your story and be filled with your brand voice. It is important to know your customers and how you can best interact with them.
Trust and authenticity are important factors in SEO. They also play an important role in brand awareness, loyalty, and brand awareness. SEO is not just about optimizing your content. You also need to optimize the content of users, such as the glowing reviews left by customers via email or social media. How can you make sure that the great reviews customers leave are used to convert new customers? How to prominently display reviews, ratings, and testimonials? Installing a review management system that collects user-generated material and displays it to your website. That’s content optimization.
Three areas where marketing automation can really boost your content marketing are key to a complete strategic content optimization of your shop.
- Data collection
You need to get to know your customers in order to optimize your content for them. Stellar content optimization uses data to optimize. Content optimization is more than just what you want to communicate. It’s about understanding who you are speaking to and how you can best express it.
You can automate data collection at every interaction to gather names, emails and other data points that will help you build a persona for each lead generator. It can track their browsing habits while they’re on your site and keep track of any products they’ve purchased in the past. Marketing automation software lets you use all of your customer’s data to send relevant, personalized marketing at the right moment.
Which platforms are most popular with your customers? What types and mediums of content work best on these platforms?
Use low-cost, simple automation tools to navigate within marketing automation platforms
There’s an app to do that. The best way to find the right apps is to integrate them into your existing workflow. Given the multitude of productivity and e-commerce platforms available, there is no single solution. However, once you have identified your focus areas for optimizing your content there are many great options for all platforms.
Software is available to help you optimize your content and get it in front of customers. Do not wait for the customer to come to your site, instead bring the content!
You can use a simple-to-use email extension like Follow up Fred to generate automated email follow-ups for specific customers or groups. You can also specify a sequence with a customized timing. This allows you to target customers who have abandoned their carts, give reasons for them to purchase, or inform them when there is a special discount. You can also use it to guide users through your sales funnel by providing important touch points along their journey.
Mageplaza provides a variety of tools for content optimization and delivery. This includes a follow up email for Magento 2. This allows you to automate your newsletters as well as your customer-welcomings and birthday messages, and even review messages.
Proofo (, to give one example) is an extension that helps build trust by showing website visitors how many people have purchased or shipped on your storefront. This tool allows you to personalize your popup messages and regulate their style, layout, and target pages.
Social Login lets customers log in to your storefront with their social media credentials. This allows you to gather data about customers and optimize your content.
A sign-up form can be integrated directly into your social media accounts to help you convert your followers if you use social media for sharing your content. This extension is compatible with many social media networks.
It is a great time to start optimizing your content for your ecommerce storefront.
There are many automated tools that can be used to generate sales, even if you feel overwhelmed by trying to keep your head above water. This work can be done on any computer, mobile device or laptop. It’s an excellent project that your marketing team can work on even when they aren’t at home.
You can feel frustrated at home and not having any ideas, but that doesn’t mean you have to give up. Research the various tools available, tweak your SEO and create a strategy that will yield dividends when you can ramp up again. Marketing automation lets your sales and marketing teams create customized messages for each user.
You can increase the likelihood that users will respond to your communication or engage with you more deeply if it is more personal. Your customers will know that they are likely to be dealing with an automated message. Marketing automation software maintains the illusion that they are speaking with a human being.
Content optimization, like content marketing, is a long-term investment. It pays off in the long-term. The earlier you invest, the sooner it will start to pay off and the more you can gain. There is no better time than right now!