The Complete Sales Readiness Description And Example


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Many companies have their definitions of sales-readiness. This article will discuss the importance of defining Sales Readiness, how your company can create a strategy around it and how to get started driving this concept forward.

Sales readiness is hot right now!

What does this mean? How can sales managers help their teams be successful?

This post will explain what sales are and the benefits of implementing them.

We will also be sharing an exciting framework to help you guide your team to become a revenue-generating, high-performing machine.

Sales readiness can be described as the ability to sell to your target market.

It covers everything, from sales methodology and sales processes to product knowledge and customer engagement skills.

Your sales team must be ready to go in today’s highly competitive sales environment.

Implementing Sales Preparedness Initiatives has many benefits, including:

– Improved sales productivity and efficiency

– Increased customer engagement and satisfaction

– Increased market share and competitive edge

– Improved sales performance and better results

A well-constructed sales framework is key to your success. It outlines the steps your team must take to be ready for sales.

A readiness framework will help you take the steps necessary to make your sales team succeed. This will allow them to concentrate on their own goals and objectives while understanding how they can contribute to the success of the organization’s sales initiatives.

Sales Readiness Group’s Sales Framework can be used by sales managers to train their sales team.

This document outlines the steps that sales reps need to take to understand the sales process and the tools they have at their disposal, as well as how to develop a sales plan with specific goals.

Your team will be ready to sell to the target market if they focus on these areas.

It is easy to get lost in sales jargon.

It can feel as if you are learning a new language when you first encounter the terminology. It can be hard to understand the differences between similar phrases.

This is where sales and sales enablement is key. It may seem that “readiness” is synonymous with “enablement”, and adding the word “sales to either of them could make it seem as though they are interchangeable.

The two terms can be used to describe concepts, methods, and techniques that are strongly connected and interrelated.

This article will discuss the differences between sales readiness and sales enablement. We’ll also talk about how they relate to each other.

Understanding the differences between sales readiness and sales enablement

For positive results and motivation of sellers, both sales readiness and sales enablement are crucial.

In this article, we’ll discuss both these terms and offer techniques to improve Sales readiness and enablement.

What does it mean to be a sales enablement expert?

People have different perceptions of salespeople.

It is a common belief that a salesperson can sell any product to anyone. However, this is often a waste of time.

Sales enablement is about giving sales agents easy and immediate access to the resources that they need to have meaningful interactions with prospects. It also focuses on ensuring that they are anchored in an understanding of their prospect’s pain points, product offerings, as well as general subject matter knowledge.

Sales enablement allows you to have continuous access at all stages of your buyer journey to these forms of support:

Sales staff can manage customer relationships (CRM) and social media platforms more efficiently and easily. They can also use social selling techniques and exercise social selling skills.

Reps need to know where they can find training materials that will help them in their outreach efforts. They also need to know how to learn more about the company’s products.


Representatives can use assets that were created by the marketing department and kept in a Content Management System (CMS) to continue discussions with qualified leads or active prospects. This is possible because they have easy access to assets that the marketing department has stored in a CMS.

Information: Management can make strategic decisions regarding how to support and empower employees by sharing analytics and high-level information about individual sellers.

Our platform has seen improvements in the way we enable sales.

  • Sales reps who are newly hired have a 60% shorter ramp time.
  • The time spent on administrative and sales tasks was cut by 30%.
  • Cross-selling and upselling were both up by 40%

Sales enablement is at its most basic level providing sales reps with all the information, coaching, and training that they need to succeed.

This enhances sales-readiness.

What does it mean to be Sales Ready?

In some ways, Ready is the culmination of sales enablement. Enablement refers to the provision of everything necessary for sales reps to get out in the field and sell.

Preparing them for real-world situations is called readiness.

According to a Forrester blog, “digital tools which increase sellers’ and managers’ effectiveness through practice and coaching and collaboration” are part of the official definition of sales preparedness.

Sales preparedness, in its most basic form, is the act of putting into practice enablement’s promises.

Two examples of sales readiness and enablement are sales enablement and sales preparedness.

Let’s take a look at some examples to show how “sales readiness” and “sales ability” differ.

Launching a new service or product:

Sales enablement starts with ensuring that sales agents have easy access to the latest offering and training materials about how to communicate the benefits to different customer segments.

Representatives may also need explanations about the different features of the new product or service.

On the other hand, sales preparedness emphasizes the importance of sellers being prepared to fully engage potential buyers in phone calls, meetings, and another contact.

Coaching sessions or gamifying training materials can be used to encourage reps to take part and retain information.

Create a new target audience for a sales campaign. Assume that the marketing team has identified a new consumer group to sell a product or service.

Sellers will be able quickly to find the buyer persona and any digital content created with this new audience in mind by using sales enablement tools.

Sales preparation will require cross-departmental collaboration with the marketing department or simulation meetings within the sales department to test the new approach.

Sales preparation is not the same thing as sales training.

Sales training is essential for preparing sales reps to succeed.

This manual covers many topics that reps need to be familiar with, including product details and important capabilities, as well as procedures and methodologies.

Training is a prelude to your ultimate goal.

Why? Let’s say you want to be a neurosurgeon. You have spent a lot on medical textbooks, and you’ve read all of them. You know everything.

Do you feel ready to perform surgery on a living patient?

You are not, fortunately for all of us. You must practice and test for hours before you are allowed to touch anyone on the operating table.

Although the stakes in sales aren’t as high as those in life-threatening situations, the principle remains the same.

A rep’s completion of training does not mean that he or she will be ready to put the knowledge into practice in a real-world setting.

This includes sales readiness activities like coaching, practice, and assessments.

Let’s say that a company has just rewritten its go-to-market messaging.

Sales managers might simply check the box to make sure that their salespeople have attended the appropriate training before they allow them to work with customers. This is a terrible idea.

The readiness-driven strategy would allow reps to test the new messaging and give feedback to their supervisors or peers on where they need to improve. Next, the group would test whether sellers can effectively and consistently position their firm before attempting it on a buyer.

A rep’s completion of training does not mean that he or she will be ready to put the knowledge into practice in a real-world setting.

This includes sales readiness activities like coaching, practice, and assessments.

Let’s say a company has just restructured its go-to-market messaging. To ensure that salespeople are properly trained, managers might simply check the box before they allow them to meet with customers. This is a terrible idea.

On the other hand, a readiness-driven strategy would allow reps to practice new messaging on their behalf while also giving feedback to supervisors (or peers).

Next, the group will test whether sellers can effectively and consistently position their firm before attempting to sell it to a buyer.

Sales Preparation

To be successful, sales teams need to work hard. It is sometimes easier to say it than do it.

Sales managers might not have the time and ability to coach effectively, for example.

Reps are not usually held responsible for putting the training they have received into practice. They are laser-focused on achieving their goals and don’t think about anything else.

Therefore, sales readiness requires corporate commitment. Without top-level support, managers and salespeople will not be able to change their behavior. Instead of relying on “what has always worked”, they must rely on corporate commitment.

Once you have determined that there is a need to change, it’s time to create a strategy for preparing salespeople so they can maximize every buyer engagement.

You could hire a sales enablement leader to manage your preparedness efforts. Or you could invest in technology that helps Sales prepare.

How can I prepare for sales?

We have created a Sales Preparedness Framework which outlines what sales leaders and revenue should do to reach that goal.

The basic principles will remain the same regardless of whether you are using a sales-ready platform or other tools and hacking skills.

The Sales Preparedness Framework consists of five steps:

Set a benchmark of excellence

You can improve your knowledge by aligning and analyzing your content.

Optimize your actions

Step 1 – Establish a standard for excellence.

Businesses keep track of tangible sales metrics such as quota achieved, pipeline, revenue, etc.

Although you might argue that these objectives are excellence, excellence is more specific. What is the ideal rep profile?

The concept of excellence must transcend “this rep has an ‘it’ factor” or other business clichés that don’t lead to organizational greatness.

Each company is unique, but these are the essential elements Mindtickle customers need to know:

  • Competitor intelligence
  • Mastery of products & services
  • Expertise in the field
  • Understanding the buyer’s personality
  • Sales process discipline
  • Demonstration (without the need for a sales engineer).
  • Use case development.

Each organization will weigh each competency differently and prioritize them accordingly.

Collaborate with your sales team to develop a readiness index that is based on the skills that you think make up the ideal rep profile.

This will help you establish a base for the knowledge, skills, and capabilities that every sales representative should have.

Step 2 – Educate yourself

Gartner found that 70% of B2B sales reps lose the information they have learned within one week, while 87 percent of them forget it after a month.

Sales teams that are best in class engage in modern sales enablement. This emphasizes continuous excellence and goes beyond the once-a-year launch meetings, where sellers have to go through hours of training.

These programs have three components:

Spaced reinforcement is used to achieve “Everboarding”. Enablement is a big part of Onboarding, but what about afterward?

You can create intelligent programs that revisit key themes or topics by facilitating scenario-based questions using videos, graphics, and explanations.

If rep proficiency is lower than expected, the computer should instantly adapt or double down.

Micro-learning. It’s better to give sellers information slowly, with short queries and notifications.

Each one will not be as long as the standard training programs.

The mechanics and art of engagement Selling is a serious business, but it can be fun to learn the necessary skills to succeed.

Sales enablement engagement can be increased by using timed quizzes and tasks, as well as achievements, leaderboards, and the elevation of top performers’ fame.

Step 3 – Align the content.

Alignment is the keyword here. Although marketing partners may be able to create interesting material, most of this material is ignored by sellers.

It’s simple. While marketing’s goal is to help buyers on their journey, sellers use content with practicality. If it moves a transaction forward, they will use it. If it doesn’t, they’ll skip it.

Selling is a process that requires sellers to be empowered with the right content and information to make deals move forward.

Sellers must be able to use the information immediately. This is an example of a great illustration that can be used when a new case study is available.

It is crucial that this information be available in one location and that sellers are trained quickly on how to use it.

Step 4 – Examine your performance.

For a long time, we have spent a lot of money and time on enablement programs. They are often carried out in hypothetical academic settings, which can be very helpful.

Because of advances in conversational intelligence, we now know how these bits resonate.

If you are ready to sell, you have access to the messaging, themes, and issues being communicated to the market in real-world encounters between buyers and sellers.

Sales executives must be able to understand the routines and selling skills of exceptional sales reps to correct them.

Conversational intelligence capabilities, which use AI and machine learning to give sales leaders insight into the field and return it to enablement competencies that were/weren’t achieved, should be part of a comprehensive sales strategy.

Step 5 – Improve your behavior

Next, you will need to implement sales coaching programs that are based on insights from field contacts and rep competencies.

Role-play scenarios, scorecards, and practice are crucial first steps at the human or manager-to-rep levels.

An effective sales readiness program should, however, use AI to make programmatic adjustments and coach recommendations based on crucial gaps found in real-world selling situations.

These coaching activities help salespeople practice and prepare for difficult selling situations.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.