This article compares two of the most popular email marketing platforms, ActiveCampaign & AWeber. This article will help you get a better understanding of email marketing if you are new to it.
ActiveCampaign vs AWeber: Introduction
ActiveCampaign, a powerful email marketing platform, is suitable for small business owners. AWeber is its main competitor.
This article compares ActiveCampaign and AWeber in every way possible. First, let’s talk about what these tools are.
ActiveCampaign Vs AWeber: What Are Automation Tools?
Email marketing automation is a powerful system that uses rules-based scripts to automate emails in real time based on customer information (emails automatically assigned using ActiveCampaign or AWeber) and track information from the website.
Customers can send emails to follow up with information received by phone, email, or social media. The system automatically receives the data and follows them (automatically sends emails) according to a predefined template.
Based on the email that they clicked or read, and how old it was, the system will follow up with customers. This allows us to capture more leads with minimal effort from either our sales or marketing teams.
What’s ActiveCampaign?
An active Campaign is a well-known tool that was developed in 2000 by Marko and Tom Randjelovic in San Diego. They now lead the Company. Active Campaign’s original purpose was to create automated campaigns using a database of contacts and leads. However, today it is much more with advanced tools!
These goals are the things you want your campaign to do (e.g. increase sales, improve site ranking, etc ) and how you plan to achieve them (e.g. invite email subscribers, increase SEO traffic).
To reach your goal quickly, you can automate your campaign to generate leads or sales.
What’s AWeber?
AWeber was founded by Abraham Waldegard in 2003 when he began to look for a way for webmasters that would allow them to communicate with their visitors through newsletters and other communication methods. It has become a leading provider of Email marketing services in Las Vegas and around the world. The Company has more than 750 employees at its headquarters in San Diego, California.
The Company is the third-largest email marketing service provider worldwide. It provides email marketing services in Miami to many industries and customers, including eCommerce (Apparel & Accessories, Beauty Products & Services), businesses of all sizes, and individual consumers.
AWeber’s offices are located across the globe in Europe, North America, and South Africa. There are over 700 employees who work for AWeber. They strive to provide superior customer service by providing personalized solutions for clients. This includes contact center support, 24 hours a day, 7 days a week. AWeber focuses its efforts on small businesses, providing resources, tips, and tools to increase their online sales.
AWeber offers customized email newsletters services through the client’s website, or via a web-based CMS which integrates seamlessly with all desktop browsers. AWeber’s easy-to-use templates and design wizards allow clients to create custom emails from their websites. They are available in HTML (HTML5) as well as JavaScript coding languages.
Aweber’s customer support team is one of the reasons people choose to work with them over other companies. They are available 24x7x365 to help customers whenever they need it.
AWeber is a global leader in email marketing services in Phoenix, providing promotional email services to more than 15000 customers. AWeber is a pioneer in email marketing. It continues to be a leader in the industry thanks to its extensive array of email promotions and customer service tools. These best practices allow clients to grow their business by selling more products and services online using effective direct response strategies.
ActiveCampaign vs AWeber: Powerful Segmentation
AWeber’s email platform allows clients to manage and create powerful segmentation strategies. This has made AWeber a favorite with small and large customers, particularly eCommerce sites with thousands of subscribers that they can target.
AWeber provides many options for businesses to segment their subscriber list based on first and last names. They also have other fields like job titles, gender, etc. This allows them to get more precise results by analyzing customer behavior and patterns using these different methods. Aweber offers advanced filtering under Customer Segments, where users can filter data according to a variety of parameters.
AWeber was designed to seamlessly integrate with any type of business. Its advanced segmenting functionality is another reason customers love working with it. Aweber offers many ways for businesses to automate email campaigns, including Auto Responders that can send reminder emails or orders.
Active Campaigns Segmentation capabilities allow businesses to go beyond email segmentation. They can not only identify the most profitable customer segments but can also create custom landing pages for each customer.
Active Campaigns allows you to do this by using their Custom Fields feature. This allows you to add additional fields like a Shopify store name, or specific URLs. Customers who have purchased products from Shopify will be automatically directed to your site when they sign up for Active Campaigns.
Aweber’s ability to export data to Excel spreadsheets is one of my favorite features. This makes it easy to import contacts.
ActiveCampaign vs AWeber: Pricing & Trial
Active Campaigns is more costly than Aweber and starts at $29 per month for a basic plan. This gives businesses access to their website with up to 500 contacts. AWeber offers a 30-day free trial which allows you to send email marketing for 30 days without any fees.
ActiveCampaign is more affordable than its competitors because it includes hosting plans. GetResponse, for example, does not offer this service in packages. However, if you have a lot of visitors to your website or high traffic per month, your server may be down.
AWeber is not recommended for businesses that have high traffic or sales. It can be extremely costly and unreliable if your website goes down. ActiveCampaign is compatible with WordPress. This makes it extremely easy to build websites using WordPress platforms like Squarespace, Weebly, and Wix.
You can create landing pages using their Custom Fields feature in minutes. No technical knowledge is required. All you need is an ActiveCampaign account.
Aweber has three pricing plans that are tied to the number of emails they send via their platform. These include Basic, Pro, and Enterprise. Aweber also offers additional services for businesses that want to create automated email marketing campaigns or integrate other features into their website such as lead capture tools. All these options come at a price, but can be very beneficial depending on your needs.
ActiveCampaign vs AWeber: CRM Features
Although not essential, activecampaign’s CRM features are very similar to AWeber’s. Both services include order tracking, social sharing, and analytics. You can also send automated emails to customers who place specific orders through your website, such as when they place product orders.
Both platforms also offer powerful reporting systems that allow you to quickly analyze your email marketing campaigns at a global or individual level. Aweber integrates directly with MailChimp, while ActiveCampaign requires that users access it via a separate web browser interface. This means that there are limitations to the types of reports you can export and create.
ActiveCampaign vs AWeber: Settings
AWeber’s user interface is intuitive and makes it easy for users to locate the settings options needed to create a campaign. This means that they should be able to find everything they need in minutes, without any technical knowledge.
ActiveCampaign, on the other hand, requires that users access their accounts through an external web browser. It is not integrated with WordPress environments via an API as Aweber does. This may limit businesses that want to connect their email marketing platform directly to WordPress websites using their API.
AWeber’s proprietary platform isn’t the only thing that makes it stand out. It also offers powerful analytics tools, which enable you to monitor your email campaigns’ performance and see what content was most effective for each client or customer. This allows businesses to make informed decisions about their marketing strategy.
ActiveCampaign allows you to export your data to Excel spreadsheets. However, this can take time depending on how many emails were sent over a long period. The interface doesn’t offer any analytics reports so AWeber is the best option.
ActiveCampaign Vs AWeber: Deliverability and Reporting
This is a great area to compare ActiveCampaign and AWeber in terms of functionality. However, you need to keep in mind that they are both email marketing platforms so it’s important to look at the deliverability and performance of each platform before deciding which one is right for you.
Aweber’s interface makes it simple for clients or customers to connect their contact list directly to the system via its integration APIs. This allows businesses to have more control over how and when they send out emails.
ActiveCampaign is, however, a more advanced offering that allows you to merge and split your campaigns, as well as create new campaigns from scratch. Businesses with many types of campaigns can take advantage of its features that allow them to target messages in a way that suits their objectives.
AWeber also offers live chat and phone support, while ActiveCampaign has only an online form. You will need to provide some basic information about yourself to get advice from customer service representatives. Both platforms are available seven days a week via email, phone, and live chat.
Both platforms allow you to create different types of campaigns and target specific people based on your contact lists. However, ActiveCampaign customers should choose ActiveCampaign because it offers more customization options for creating new campaigns. ActiveCampaign’s drag-and-drop feature allows users to import designs from Creative Cloud and customize each campaign according to their requirements.
AWeber’s drag-and-drop features may not be as helpful as ActiveCampaign’s because it only allows users to import templates. However, ActiveCampaign provides more tools that enable customers to create multiple campaigns with ease. This is especially useful for business owners who need multiple emails sent on different days or at different times. These platforms also offer 24/7 online support, as well as phone support, which eliminates any problems you might have when creating new email messages at odd hours.
Cliently is a great tool to reach out to contacts across your revenue operations (Leads and Prospects, Existing Clients, Churned Clients, etc.). Multiple tools can sometimes leave you with blind spots about who is engaging, how they are engaging, and when. Cliently can help you in this area.
