In 2020, content marketing is the most prominent aspect of digital marketing strategies. Only 69% of B2B marketers have a documented plan.

In 2020, agencies, small-business owners, and in-house marketers must be able to create an effective content strategy and SEO strategy. A strategy is more than just keyword research and content creation. It has evolved to include so many other things. Documenting your digital marketing agency in Los Angeles strategy will help you stay on track, monitor results and provide reports to clients and leaders.

Many agencies use project management tools like Trello, Basecamp, and many others. These tools can be combined with SEO tools like Moz, Ahrefs, and SEMrush to provide the tools you need for managing and reporting on tactics. How does a master campaign plan fit in with the tools mentioned?

You can provide a digital blueprint to your client, whether you are a digital marketing agency in new york or an in-house marketing professional. You will have a clear understanding of the steps that you take to get the desired results, which will make them more likely to accept your strategy. A master document is a great tool for organizing thoughts and setting goals. The master document helps clients and leaders understand the strategy’s development.

What should a campaign plan look like?

Website URL and Asset Inventory

Your SEO and content marketing documentation must include website URLs as well as an asset inventory. The inventory could include the title, meta, and H1 of every page. It’s also a good idea to add canonicals and 301/302 redirects as well as 404s. SEO Screaming Frog is a powerful tool that will help you pull together all your crawl data.

It is possible to also add milestones, last touches, and target dates as well as dates for optimization, experiments, and other targets.

Website inventory is an excellent tool for helping to systematically work through websites by identifying targets, running SEO experiments, and eliminating site errors.

Keyword Research

Keyword Research is an important aspect of your SEO strategy. It should be included in your strategy documentation. Keyword research should include a topical breakdown for all target keywords, search volumes, and keyword difficulty. Keyword research can be broken down in your documentation to include both the buying stage and the content type.

Keyword research is an important part of your campaign documentation. This allows you to quickly access new keywords that could be targeted in the future. KWR is also an important part of the KW-URL Map, which powers the next section of the campaign documentation.

Keyword-URL Map

You don’t want to miss a keyword-URL map. This section ties the keyword strategy to the assets on the website, which is what we have seen clients and leaders love. They can see the correlation between keywords, and content.

The Keyword-URL Map should identify all URLs, and include paired keywords to indicate that each URL is optimized. This section can be used to include optimization notes and search volume information for the best results.

This step is essential for business owners. It keeps you on track and focused. A keyword-URL map is a great way to show your clients that you are a solid Phoenix marketing agency or in-house marketing professional.

Content calendars

Your content strategy planning is both a long-term and short-term task. It is important to keep your content strategy documented so you can stay on track and continue publishing regularly. You can include blog posts, on-site content, and content assets in your content calendar.

You can also include keywords, content status, and the topics you will be writing about over time in your content calendar. Also, you should list the dates you intend to publish each post. 

Social Media Publishing

You can also document content ideas and the times you want to share posts on social media. You can organize posts by platform or topic. Also, include any media needed. To increase reach and tie together multiple media, this social media calendar can be used in conjunction with other content calendars.

This tool can also be used to showcase your results. To determine which type of post is achieving the best results, assign likes, shares, and engagements to each post.

Off-Site Activity

Link-building and publication targets can be part of an off-site activity. This is a great way of organizing offsite activities. You can include links, intersect reports, and content targets for offsite publication in your off-site activity.

Monitoring of Initiatives

Your Miami digital marketing documentation should include initiative tracking. This section will allow you to list the results from your experiments and tests, which will give you a better understanding of what works and not.

Documentation of split test results, and any suggestions you may have for improving the outcome. You can look back at your past tests and identify the most successful parts to help you continue using them in the future. You can also eliminate any parts of your plan that didn’t produce the desired outcome. 

Last Thoughts

Your digital marketing agency in Las Vegas and SEO campaigns will improve your results in more ways than you may think. Instead of creating content that is focused on specific keywords, create a blueprint to help you track what is working and what is not.

It is possible to look back at previous campaigns when you decide how you will approach future content-marketing strategies. This saves time, energy, and money. Clear documentation is key to implementing an SEO plan that does the job correctly.