07/28/2022

10 Important Facebook Features Every Successful Business Should Use

Insights

6 min remaining

This statement is hard to argue with. Facebook constantly releases new features. To identify the most important to your business, you will need to create a plan to implement them.

We’ve already done the work. When you have a website and you are ready to take your business social media-ready, you can use any new Facebook features you wish to include in your business plan.

Hosting a Watch Party

Watch Party was launched by Facebook earlier this year. Each person will have their popcorn bucket and can view and comment on the video simultaneously from their screen.

This was a Facebook feature that was initially only available to groups. However, it is now available to all users. These features are all free.

How to make the most of this feature

You could have an event for your business or revive an old video. Plan your digital movie night for the entire year. 

Facebook Stories: Get More

Instagram Stories may be something you are familiar with. You may be familiar with Instagram Stories. These stories are only visible for 24 hours. It is a great way to help Facebook marketers implement their marketing strategies. This is not very different from what you’ve seen on Instagram. You can instantly react to other users’ Stories by clicking a like or heart, or facial expression.

Although Facebook Stories was initially slow to start, its popularity has steadily grown over the past few months. Although it was initially slow to gain popularity, Facebook Stories has been steadily growing in popularity over the last few months. They can also use Facebook’s amazing targeting capabilities and have access to consumer data.

How to make the most of this feature

Sharing relevant Facebook Stories can help you get immediate reactions to your stories. This will encourage your audience to engage with your stories by sharing relevant Facebook Stories.

Stories ads can be used to encourage users to convert. Stories ads can be used to encourage users to convert.

With the Creator Studio, you can do anything.

If you’re one of those people who can never let a file get out of its folders, this might be the Facebook feature you need. NASA’s incredible collection of space sounds is just one example.

How to make the most of this feature

This feature allows you to play with all the different components to determine if they work for you. Facebook’s marketing tools allow you to browse background sounds and upload videos. This will help create a more productive working environment for your company.

Premieres allows you to preview your videos.

Your audience will experience a red carpet-like experience with Facebook Premieres. Facebook Premieres gives your audience an experience like a red carpet.

How to make the most of this feature

This is a great way for you to get new fans to your Facebook page. This content should be placed in a regular Facebook post or a Facebook Story.

Square images can improve your ads’ performance

Facebook advertising is one of the best ways to reach your target market based on Facebook analytics. Square images will look more engaging than rectangular images. However, you will need to have the latest version installed on Facebook.

How to make the most of this feature

Facebook Ads Manager allows you to create linked ads in the same way as normal, but with a different picture.

Facebook Pixel allows you to better understand your audience.

Facebook Pixel is code that you can use to optimize performance and measure conversions. It also allows you to see who has bought your products or services by using the ads you’ve targeted. You can then retarget them.

How to make the most of this feature

This tool is great for eCommerce websites and service-based websites. Next, connect your Kobe Digital website.

GIF ads will elevate your GIF game with GIF Ads

GIFs are animated short clips that can be viewed endlessly. GIFs are more popular with customers who view them in full.

How to make the most of this feature

GIF ads can be cheaper than video ads. Save your file. Attach files to the video.

Messenger is an excellent way to reach customers

Facebook claims that Messenger is used by 1.3 billion people. Messenger was launched in 2011, and has been used by over 1.3 million people. Engagement rates have increased dramatically since then.

How to make the most of this feature

Messenger marketing is a great way for customers to be reached. Messenger marketing is a great way to reach your customers.

Please be aware of any new restrictions on ad placements

Facebook has taken major steps to make advertising more transparent.

How to make the most of this feature

Your intentions might be great, but it is important to make sure your ads work. If you want to communicate with your audience, ensure that your headline, captions, image, and news feed description are all consistent.

View any company’s current ads

Facebook has added an “Info & Ads” section for all Business Pages. This section does not count toward an ad’s performance statistics. You will get a 360-degree view of transparency in the ads and page information spaces.

How to make the most of this feature

This will provide clarity to your customers about the advertisements that you run. This allows you to look at the success stories of your competition and gain inspiration.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.