Are you looking for ways to increase mobile conversions?
Mobile devices account for 72.9% of all retail ecommerce.
This represents a great opportunity for conversion. The reason this is so is the user’s location and screen size.
Mobile conversions:
- Make a Purchase
- Subscribe to the newsletter
- Participating in a webinar
No matter your goal, there are many methods to increase mobile conversion rates using the best techniques we know.
1. Maximize Your Mobile Page Speed
Desktop computers have more power than mobile devices with data networks. Mobile devices load web pages faster than desktops.
42% said that they expected websites to load in under 2 seconds.
Use of HTML pages
AMP is an open-source web components platform that will speed up your mobile web pages.
Avoid Redirects
URL redirects occur when a visitor clicks one page and is taken to another URL. This can slow down your website’s loading speed.
Compress images using a CDN tool
Images make up approximately 60% of the website load. Optimizing images can help reduce site load time.
There are many image optimization tools available.
Allow Browser Caching
Browser cache allows you to temporarily save web pages in your browser. This will make it load faster when the user revisits the page.
Google PageSpeed insight will measure your mobile speed.
2. Design for mobile users, improve UX
The design of mobile websites can affect conversion rates. Your prospects will either convert or simply hit the back button.
You can optimize your mobile web page design, however.
- Your website should not be difficult to navigate
- Only one CTA (Call To Action) per
- Eliminate distractions
- Optimize your content for smaller screens
- Remember to maintain the optimal amount of contrast
The CRO Examiner will quickly scan your website and find any problems that can be fixed.
3. Keep Privacy and Trust in Mind
Trustworthiness has never been more important. Salesforce Research shows that 65% of online shoppers have stopped buying from brands they don’t trust.
Customers expect you to respect their data. You could see a drop in desktop and mobile conversion rates.
You can offer a variety of solutions to help your prospects dispel any doubts. These can be used by both mobile and desktop users.
- A privacy policy page should be created. You should be transparent about how data is collected, stored, and how it is processed.
- Please read the Terms and Conditions.
- Request cookie consent.
4. Establish On-Page Product Recommendations
To enhance the shopping experience, many e-commerce websites offer product recommendations. This allows them to increase sales and upsell.
Customers can quickly view the most relevant product recommendations, without having to look through the entire site.
- Provide a product similar to the one your customer is viewing right now or just viewed.
- Customers can either upsell or add the product to their shopping cart.
- Cross-sell products at the checkout page
Shopify is a tool that can be used for cross-selling and upselling.
5. Psychological Triggers are an excellent tool.
Fear of missing out, scarcity, or urgency are all psychological triggers.
Countdown times can be used for time-sensitive campaigns.
Use urgency words like “Last Chance Hurry up, Last X Items”
6. Mobile Checkout, Forms Simplified
18% of Customers abandon shopping carts because of a long and complicated checkout process.
Have you lost patience with mobile checkout? Many people do. They smash the close button.
Optimizing mobile checkouts and web forms can help increase conversion rates.
- Use only the required fields
- Entering credit card information is easy
- Offer multiple payment methods
- Lower the required number for the checkout process
- Guest checkout
- Set up the progress bar
7. Make mobile-friendly popups
Keep mobile websites simple. Optimized Mobile Pop-Ups will increase sales, grow email lists and improve engagement.
You can use Kobe Digital for creating a mobile popup for your website.
- Don’t allow full-screen ads and large pop-ups to obscure important elements on mobile devices.
- You should not display your campaigns immediately after a visitor visits your page
- Popups shouldn’t interrupt the user’s experience.
8. Get Campaign Triggers
Triggered marketing campaigns can improve your conversion rates regardless of whether you’re trying to sell a product or capture leads via email.
Pop Ups, triggered emails, and triggered emails are great tools for this situation.
- Promote your offers and discounts right now
- The Exit intent trigger displays your offer to users before they leave your website.
- Inactivity triggers are a way to increase conversions and encourage passive visitors.
9. Accept the E-wallet Payment Method
77% of online shoppers abandon shopping carts when they can’t pay and 17% are dissatisfied with payment security.
You can address these concerns by using e-wallet payment options such as Apple Pay, PayPal, or Android Pay. They are one of the most secure online payment options.
10. Make scannable copies
The average mobile user can determine if a website’s worth it in just seconds. Every text on your mobile website should be easy to understand.
11. Instead of long forms, use multi-step forms
The mobile user experience is crucial when collecting customer information via online forms. A shorter, multi-step or with fewer fields is better.
Tips to Increase Conversions of Mobile Forms
- Remove unnecessary fields
- Prefill forms allow you to enter details such as email address, phone number, and location.
- Multiple-step forms are available, from the easiest to the most difficult to fill out
12. Retarget Mobile Users
Cookies are small pieces of information sent to the browser every time a user visits a website. The browser can track the user throughout the internet using cookies.
You must target different customer segments separately.
13. Monitor Mobile User Behaviors
Mobile user monitoring is used by companies for customer behavior analysis and problem identification.
This will help you eliminate all the guesswork and give you more information to plan your desktop or mobile sales funnels.
14. Live Chat
75% of Online shoppers prefer live chat.
It is just as useful to have live chat on mobile websites as it is on desktop screens.
Small businesses with low traffic volumes should use live chat.
Most popular tools like PureChat or LiveChat work best for large websites.
15. Get feedback from mobile users
Get feedback from customers and others visiting your website to understand their frustrations and roadblocks.
You want to gather feedback from mobile users visiting your website via their devices. A customer survey tool can be used to collect feedback.
16. Add Product Videos
96% of Online shoppers believe product videos can influence their buying decisions. Adding high-quality product videos optimized for mobile can significantly increase your mobile conversion rates.
- It’s a smart idea to embed autoplay product videos on software products’ homepages.
- Websites that use Ecommerce can increase sales conversions. They can include product videos for every item or the most in-demand.
17. Place Trust Badges
People won’t buy items from websites they don’t trust, no matter how great the item is. More than half of internet users use mobile devices to shop.
Trust badges like industry awards, security seals, and credit card trust logos are a great way to build trust.
18. Repair Broken Links, Images, 404 Errors
Broken links and images can slow down search engine optimization (SEO) and UX performance (UX). This can lead to lower mobile conversion rates.
To ensure a great user experience
- Make friendly 404 error screens
- Use Ahrefs, an SEO tool to locate broken links and fix them.
- Fix broken images
19. Take photos of human faces
Have you heard of emotional marketing? Emotional Marketing is the deliberate use of messages or elements that elicit emotions leading to conversion.
Using photographs of real people can help you tap into your audience’s emotions
Stock photos can be misused and are well-known for being fake. You can do a reverse image search online to find out.
20. A mobile-optimized FAQ Section
Your potential customers may have questions or doubts before making a purchase. Create an FAQ section to answer the most frequently asked questions.
Your support team or you will be able to focus on more important tasks Customers at the consideration stage have the option to clear any doubts via the FAQ.
Kudos! You reached the top of the list!
We hope you found these tips helpful. Let us know your thoughts below.
