The Influence of AI on Digital Marketing: Exploring the Intersection of AI and Digital Marketing


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A.I. Overview 

Artificial intelligence has distorted images for most people due to years of dystopian novels and sci-fi films. AI is transforming corporate life as it converts information about consumer behaviour into valuable business intelligence using complex algorithms and predictive analytics. AI-based marketing is a powerful tool that can benefit companies of all sizes. It streamlines marketing functions and optimizes campaigns.

Artificial intelligence is used in marketing to enhance customer experience from the initial point of contact, through sales and beyond. AI also improves the return on investment for marketing campaigns, as machine learning, big data analytics, and other processes optimize business strategies targeted at target consumers. AI software can automate tedious, repetitive tasks that used to take up a lot of time and effort from humans. For example, AI can generate content, create PPC ads, or design websites.

AI in digital marketing can optimize campaigns, streamlining the process, and removing the risk of human errors. AI digital marketing software can generate reports based solely on data, even though human creativity is still required for most tasks.

Machines cannot yet replicate human characteristics such as empathy, compassion or storytelling. AI, however, is not bound by the limitations that humans have. If Moore’s Law, which predicts exponential growth in computer technology, continues to be true, AI’s capabilities will continue to grow.


Content creation in marketing is the process of creating topics that are appealing to consumers. This can be done by developing written or visual content, then distributing it to an audience via blogs, videos, or infographics. It is a very effective industry, but it also relies heavily on human capital. AI can curate content and even generate it. It can also determine who the target audience is for the content, and what the best delivery channels are. AI is in its early stages but could be used to create topics, or even first drafts of articles based on data or parameters.


Even at the basic level, digital advertising strategies today are based on AI. AI-based systems can run electronic billboards. These systems, also known as “programmatic ads,” use complex algorithms and large data sets to determine which ads are most effective for a particular market.

Ad development was traditionally a creative task carried out by professional teams. However, today’s businesses need to look beyond the creative message in order to get the best results. They must find the perfect message, timing, target audience and delivery method. The overwhelming amount of advertising bombarding consumers every day has taught them to ignore the messages and pay little attention to the ads. This causes advertisers to lose money. AI helps businesses optimize their advertising budgets by placing targeted ads in front relevant audiences. This technology will continue to develop and become more important to the success of businesses.


Chatbots are often considered the most game-changing AI technology. Chatbots are increasingly popular with consumers, thanks to automated assistants like Siri, Alexa and Google Assistant. Many corporate websites use this technology to answer frequently asked questions by customers.

Chatbots can improve the experience of consumers. Chatbots automate the basic functions of customer support, allowing human agents to focus on more complex issues that require personal attention. Chatbots can provide customer service at any time, even if a business does not have enough human resources. AI doesn’t also have bad days. Chatbots are polite and engaging all the time, eliminating complaints from customers due to poor human interaction.

Businesses need to realize that AI has limits when it comes the use of chatbots. There should always be an escalation level that results in a human interaction. In the future, intelligent chatbots will be able to communicate with humans in real time using responses that they have generated. This is useful for sales prospecting and lead generation, as well as customer service.


Companies are hiring data scientists and software developers to help with their marketing campaigns as technology advances. Machine learning and big data analytics make it possible to access the vast amount of data regarding market trends and consumer behavior. This technology can predict future customer behavior. It allows you to personalize ads, set prices and launch campaigns using the information of past and likely behaviors.

AI is not as evil as it appears in films. Businesses are discovering new ways to use the benefits of technology to enhance digital marketing as it continues to develop. Contact Proecho Solutions for more information.

6 Ways AI is Transforming the Marketing Industry

Artificial intelligence is rapidly changing the marketing industry. This technology optimizes a wide range of marketing tasks in order to improve the customer experience. You probably use AI solutions in your enterprise marketing, but most marketing professionals don’t fully understand the benefits. Here are six benefits of AI in digital marketing.


Consumers are now used to receiving personalized marketing messages via their electronic and social media accounts, replacing the traditional media and direct mail advertising. Accenture ‘s report from 2017 found that 43% more consumers would be willing to buy products or services from companies who offer personalized customer service.

AI personalizes advertising efforts by tracking consumer behavior, such as browsing history and purchases. This information is used to predict future brand interactions. Ads can then be populated with tailored product and service recommendations. Amazon used an AI Framework called DSSTNE in order to revolutionize online consumer experiences. AI-powered algorithms optimize advertising based upon conversions and interaction, allowing marketing decisions to take place based on information such as consumer history, trends and preferences.

The AI technology can use natural language processing to determine the mood and intent of emails and phone conversations, automate real time recommendations to improve shopping experience, scan browsing histories to present consumers with different options, and provide retail store clerks with real-time data on a phone or tablet to assist a customer in-store.


Search algorithms are continually improving. AI integration into search engine technology allows for past shopping behaviors to be taken into consideration when browsing and suggests alternatives to misspelled search terms. The software is getting more sophisticated at identifying searcher intent. AI language technology is able to interpret complex speech patterns, and recognize spoken questions. This helps voice search technology continue to grow in popularity and efficiency.

3. Dynamic Pricing

Pricing is an established marketing strategy. Discounts have been used in the past to increase sales. AI algorithms are more complex than traditional methods of setting prices. They take into account factors like demand, availability, customer profiles, season, and popular trends. Dynamic pricing is sensitive to minute-byminute trends in purchasing, and prices are adjusted accordingly. This technology has been used by many people when they have searched for flights and found that the price had increased hundreds of dollars within days.


The user-friendly nature of websites and apps is constantly improving the online customer experience. Customers are more likely interact with a brand if they have a positive experience with front-facing technologies. AI systems can adjust user experiences in real-time based on user interactions, creating a user-friendly experience that is more personalized than what traditional testing and optimizing cycles could achieve.

AI-language processing algorithms are now so advanced that machines can replace human salespeople and customer service agents. It is often more cost-effective, and the efficiency of this method is higher. The customer service experience is improved by the fact that machines are polite and do not engage in negative conversation with consumers.

5. What, When, Where, How

Content marketing is a powerful tool for generating returns on investment, but it requires a lot of human capital. Machine-generated content has been around for a while, but the quality of automatically created articles is only now reaching a satisfactory level. AI can be used for auto-generating blog posts and clickbait titles based on formulas. Many global brands, such as Forbes publish content that has been partially AI-generated. AI can use algorithms to choose appropriate content for specific audiences, automating the curation process.

Enterprise Content Marketers can use AI to simplify selecting the right marketing channel from a large list of options. AI-powered software allows marketers to target specific leads by analyzing brand interactions. It can also calculate when to launch promotions on each channel.

AI powered email also changes the “how” of advertising, since it can copy and paste large batches of content, and change names and content as required. AI automates repetitive tasks and frees up marketing staff to focus on strategic planning or other “human” tasks.


AI does not make the most of its data. AI is able to process large data sets in order to identify patterns and trends. This allows the creation of statistical models to predict future consumer behavior and business intelligence models that capitalize on this information. AI is a powerful tool that can help companies excel in a competitive environment.

Although the technical aspects may be overwhelming, AI-powered marketing software is actually very user-friendly. Contact Proecho Solutions if you have not yet explored the benefits of AI marketing.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.