Digital marketing is a key factor in your eCommerce business success. You should invest some time in your digital marketing strategy if you want to take your home decor or furniture business to the next level.
Digital marketing can seem overwhelming at first glance. What is the most important thing? What should I be focusing on? How do I begin? It can be difficult. We have compiled our top 15 marketing tips for you to grow your home decor or furniture business.
1. You should be focusing on keyword research and website optimizations
One of the best ways to increase traffic to your website is to concentrate on building SEO through keyword searches and website optimizations. Keywords are phrases or words that people use to search for what they want.
Google can help you direct people to your site if you know what keywords are ranking well for and what keywords you want to rank higher for.
Let’s take, for example, throw pillows. It’s much easier for Google to show your website when someone searches for a pillow.
The rules of the Google game revolve around keyword research and website optimizations. It’s a game you will want to play.
2. To educate and nurture your customers, you should maintain a quality blog.
Although almost every eCommerce company has a blog they don’t use it as much as they should. It may be fun to share fun TV shows and movies, or funny stories, but this is not the best way to use this blog.
If you regularly post to your blog and produce posts that can educate and nurture potential customers, then you are making the most out of your blog. This is the best way to use your blog.
Remember that high-ticket items often have a longer sales cycle so it is important to nurture potential customers with content. A blog post answering any questions customers might have about the product is a great place to start this nurturing process.
P.S. This is another great opportunity to use the keywords we talked about!
3. Facebook and Instagram: Run collection ads
Facebook ads are a great investment. We’ve seen collection ads as a good option for furniture and home decor businesses.
Collection ads have one large image at the top and four smaller ones below. Clicking on an ad will open the complete collection and give the viewer the option to visit the site.
Collection ads are preferred for several reasons. The first is that they eliminate a few steps for consumers, taking them directly to the website or product pages. They can also see a range of items and get an idea of what you have to offer.
4. Rich Pins are a great way to make good use of Pinterest
Let’s face it, no matter what type of business you have, your target audience is on Pinterest. This is something you will want to incorporate into your Miami digital marketing strategy. When you are planning how to use Pinterest to your advantage make sure to make good use of rich Pins.
A regular Pinterest pin only has an image and some text. However, a rich Pinterest offers so much more. You can add the pricing information, the name and description of your business, as well as a link to your website. This makes the purchasing process much easier.
You must focus your attention on Pinterest. This is your target market. It is worth it.
5. Video content can be used to show potential customers the product up close and personal
Video content is the most efficient way to provide as much information about your products as possible. It is important to create content that appeals directly to your target audience. Video content will be an essential part of your digital marketing strategy.
This is a great opportunity to provide a deeper understanding of your products and their potential uses. You can display them in many settings and a variety of different ways. It is a great way to introduce yourself and build a closer connection with your audience.
It doesn’t matter if you need videos for your website, or if you use them to create Facebook ads. You’ll want to give it some thought. It’ll be well worth it.
6. To show potential customers how the product looks in 3D in specific environments, use augmented reality tools
One of the biggest challenges of an eCommerce business is the fact that customers shop online and don’t get to see the products in person. An augmented truth tool can be used to illustrate how the products look in different settings.
This option is worth considering for many different types of businesses, but it’s particularly useful for furniture and home decor companies. This will give your customers an idea of the size and dimensions while also allowing them to visualize the products in their own homes.
This boils down to One key to standing out is to offer an amazing shopping experience. Augmented reality tools are a great option.
7. To improve conversion rates, A/B-test landing pages
You will need landing pages if you are running ads on social media for your business. You’ll also want to ensure that they drive conversions. This is where A/B Testing comes in.
You can test different versions of your landing pages to determine which one works best for you. This is a great way to learn more about your target market and what you should avoid.
Remember that A/B Testing requires patience to get accurate results. You can see how it went over a month before you cut it off.
8. Remarket anywhere and on any platform
I’d like to talk about remarketing to nurture customers and conversion campaigns and why they are both important.
We have all been there. Someone visits the website, places something in their cart, and then vanishes. How can you get them to return to your site and make the purchase? Two words – remarketing campaigns.
Remarketing campaigns are an excellent way to nurture potential customers. They allow you to show ads directly to people who have visited your site but have not made a purchase. Both campaigns to drive conversions and those that nurture potential customers are equally important. They should both be part of your digital marketing in Phoenix strategy.
9. Start a social contest
The social challenges are what you’re referring to. You have to follow an account and like the image. To enter, you must tag several friends. These are all over social media and they work.
Contests like these are great ways to increase your followers in your target markets. Your current followers will be prompted to share the contest with their friends and to take a look at your account. This creates more conversion traffic to your website. It’s easy to host a contest through your social media accounts.
If you think about it this way, a free product for one person seems quite worthwhile.
10. Offer discounts to subscribers for email newsletters
A discount is hard to resist, especially when you only need to submit your email address. A pop-up box that asks visitors to enter their email addresses in return for a discount on your homepage can be a great way to serve customers in many ways.
This is a great way to build an email list. You can tell if they are visiting your website because they are looking for something. It’s a great way to retain their interest, keep your business top-of-mind, and build a deeper relationship with them that will keep them coming back.
They could also get a discount that encourages them to make the purchase. It’s a win/win situation.
11. For new customers and subscribers, create engaging and useful email workflows.
An email is a powerful tool for growing your eCommerce business. We have already discussed the importance of creating informative content and connecting with your readers. Email is a great tool to achieve this.
Create workflows geared towards new customers and subscribers. Make them educational. Add CTA’s. Multiple links to product pages and category pages should be included. Make the most of this opportunity to connect and build relationships with your audience.
When creating content, a good rule of thumb is to think about what your target audience is looking for in your products. This question can be addressed with your email marketing.
12. Spend some time writing detailed product descriptions
Product descriptions are one of the most valuable pieces you can create for your website. This is your chance to sell what you own. They will be impressed. Be descriptive. This is where customers will see if it is worth the effort.
People also go there to get answers to their questions in the product description. You should also include information such as dimension, weight, color options, and care instructions. You can do the same by researching what information other businesses in your area are sharing.
The thing is that you want your customers to be able to find the answers they need as quickly as possible. To make this happen, use product descriptions.
13. Social proof can be used to make potential customers feel comfortable using your products
Social proof is a great way to convince people that you are trustworthy. Your success will depend on allowing them to see how others have experienced your company.
Customer reviews are included on product pages to allow customers to see what others think about the product. Invite customers to post pictures of their purchases on Instagram and Facebook. Then, share the images on your social media accounts. Offer potential customers many reasons to believe in your business.
14. Chatbots can be set up and deployed to answer common questions and assist potential customers in purchasing.
You’ll find there are certain questions you will need to answer when running your business or working with customers. What shipping options do you offer? What is your return policy? These are just a few examples.
It’s a smart idea to create a chatbot that can answer these frequently asked questions and help customers make a purchase. Your digital marketing firm in Los Angeles should make it easy for customers to find your website. They should also be able to quickly get the information they need so they can convert.
15. Guest blogging is a great way to inform other audiences and introduce your brand to them
It is worth investing time and effort in your blog to help it grow. It’s also a good idea to do guest blogging. This is a great way for you to reach new audiences and introduce your brand to them in a natural manner.
You should look for guest blogging opportunities in your industry or nearby. If you are a furniture seller, look for companies that sell home decor or home renovation products. You can guest blog to help other businesses.
Guest blogging is a great way to attract the right people to your site.
Digital marketing in Las Vegas does not have to be overwhelming. These tips can be used as a starting point to get your New York digital marketing agency strategy off the ground and generate more revenue for your furniture or home decor business.
Looking for some additional help marketing your home decor business? Book a consultation today to see how we can help your business. If you are not ready, but still curious about what makes a Kobe Digital client a good one, take a look at our ideal customer description.
