Online ads are all around. Every day, the average consumer is exposed to thousands of brand messages. These messages can range from ads on their favorite websites to sponsored content on social networks.
The sheer number of ads available makes it harder for marketers to make the right decisions. You need to place your ads correctly and in the right places to ensure that your online ads are seen, clicked, and converted.
Ryan Bonifacino (CMO of eCommerce brand TomorrowSleep) stated that there are five million advertisers on Facebook alone. “Everyone is fighting for the same eyeballs. It’s not enough to just push a button and make some money. It is important to be strategic.
This guide will help you understand the various types of online ads that are available and how to build your online advertising strategy.
Social Media Ads
Facebook Ads
Facebook advertising is a great way to reach your target audience on Facebook. You can seriously increase your traffic and your sales by using it as part of a targeted campaign.
We’ll be covering several types of Facebook ads.
Boosted page posts
You can pay to boost a post on your Facebook business page. You can target the audience that you wish your post to reach and the amount of money that you would like to spend on boosting it. It will appear just like any other Facebook post, but with the “Sponsored” word at the top.
Why should you do it? If you have a post that has a high engagement or is useful for brand awareness, this strategy could work. These ads will likely result in higher Facebook engagement, but you may not get as many clicks to your website. These posts are possible to work if you have a longer message that you wish to share with readers.
These ads are located at
Facebook newsfeed (mobile & desktop)
Specs for best results:
Headline: No more than 25 characters
Copy of ad: Unlimited
Link description: 30 characters or less
Image Size: 1,200×628 pixels
Click Here to See Ads
Link Click Ads are Facebook ads that you see most often and which you see most frequently on your feed. You can promote your site or landing page with a Link Click Ad. Your ad can be shared, liked, commented on, and shared by Facebook users as though it were a blog post. This could potentially earn you some engagement. Clicking on the ad button or the call-to-action button will take them directly to the landing page of their choice.
Note: Facebook ads that contain text overlay must not exceed 20% text-to-image ratio. Otherwise, Facebook will disapprove. Facebook’s text overlay check can be used to verify that your images are following the guidelines.
Why should you do it? This is a way to encourage Facebook users to return to a particular site or landing page. You should expect a decent return on investment if you have a landing page that converts and you are targeting the right people.
These ads are located at
Facebook newsfeed (mobile & desktop)
Sidebar for Facebook
Specs for best results:
Headline: No more than 25 characters
Ad copy: No more than 125 characters
Link description: 30 characters
Image Size: 1,200×628 pixels
Video ads
Video ads are link-click ads that use video as a medium instead of images.
Why it matters: Cisco anticipates that video will power 80% (yes, all) of internet traffic by 2019. Adweek reports that 64% of social media users believe they are more likely to purchase a product after watching a YouTube video.
These ads are located at
Facebook newsfeed (Mobile & Desktop)
Audience Network
Specs for best results:
Text for ad copy: 125 characters and less
Maximum video length: Up to 240 minutes. However, the best-performing ads are less than 30 seconds.
Maximum video file size: 4GB
Video aspect ratio: 9/16 to 16:9
Video Format:.MOV or MP4 files
Video captions: This is optional, but highly recommended since most users don’t use sound when watching videos.
Optional video link description: 30 characters
Optional headline with video connection: 25 characters
Dynamic Product Ads (DPAs).
Based on the behavior of your site visitors, dynamic product ads target Facebook users. You can upload your product catalog to Facebook using a Facebook Pixel. This will allow you to display the products that your potential customers clicked on.
For more information, please visit our Dynamic Products Ads complete guide.
Why should you do it? This highly personalized brand of retargeting puts your products in front of users who already have an interest in them (by clicking them on your website), greatly increasing your chances of conversion.
These ads are located at
Facebook Newsfeed (Mobile & Desktop)
Facebook Sidebar
Marketplace (Where Facebook users can buy/sell local items)
Specs for best results:
One image size: 1200×628 pixels
Carousel: 2-5 images or 2-30 images for mobile with a 1×1 ratio of 600 x 600 pixels
Headline: 25 characters
Ad copy: 125 characters
Link Description: No more than 30 characters
Carousel Ads (AKA Multiproduct Ads)
Carousel ads can be a great way to display multiple products to potential customers via Facebook. Statistics show that carousel ads perform 10x better than static ads. They also have a 30%-to- 50% lower cost per conversion (CPC). This can be a great tool for eCommerce advertisers who want to promote different products or whose ideal customers might be interested in other products.
Why should it? Showing a variety of products to potential customers can increase their chances of seeing what you have to offer.
These ads are located at
Facebook Newsfeed (Mobile & Desktop)
Specs for best results:
Images of the carousel: 1080×1080 or 600×600
Headline: 25 characters
Ad copy: 125 characters
Link description: 30 characters
Instagram Ads
Instagram is a mobile social network that focuses primarily on video and photos. Instagram ads can be integrated with Facebook ad managers. This makes it easy and seamless to market on both Instagram and Facebook simultaneously while making full use of Facebook’s targeting and user information.
Instagram offers four types of ads: photo ads, video ads, and carousel ads.
Photo ads
A photo ad, which is the standard Instagram ad that appears in a user’s feed, allows a brand to grab its attention through compelling visual content. Photo ads look much like organic content but include a disclaimer and call-to-action buttons. This allows users to click from Instagram to a specific landing page. Your CTA button can be chosen based on what action you want users to take: Book Now or Call Now, Contact Us, and Learn More are all options.
Why it is: Photos form the backbone of Instagram’s feed. With 800,000,000 monthly active users, and an estimated $6.84 Billion in mobile advertising revenue this year, it could be a lucrative area to spend your advertising dollars.
These ads are located at
Insta feeds on the mobile app
Specs for best results:
Type of ad copy: Up to 125 characters
Recommended image size: 1080×1080 px or 1120×628 px
Image format:.jpg,.png
Max. Maximum file size: 30MB
Video ads
Instagram was founded on photos but Video has also carved out a significant spot on the social media platform. The time spent viewing Instagram videos grew by 80% over the previous year.
Why should it? Video allows you to show off your products and entice customers with a short video.
These ads are located at
Insta feeds on the mobile app
Specs for best results:
Text for ads: Up to 125 characters
Type of media: video
Recommended resolution for video: 600×600 px or 600×315 px
Aspect Ratio 1:1 (square) or 1.9% (landscape).
Minimum resolution 600×600 pixels
Maximum resolution: 1080×1080 pixels
Minimum length: 3 seconds
Maximum length: 60 seconds
Maximum size: 4GB
Maximum frame rate: 30 frames-per-second
Video format.mp4
Save settings: H.264 video compress, high profile preferred square pixels, fixed framerate, progressive scan
Carousel ads
Carousel ads for Instagram are similar to Carousel ads for Facebook. Users can swipe through a series of images or videos. These images can be product images that give the user a sense of your offerings or lifestyle videos that tell a story.
Why should you? Carousel ads allow you to communicate your message with up to 10 images and videos. This is a great way for you to show off the versatility of your product, or offer, or to highlight creative assets.
These ads are located at
Insta feeds on the mobile app
Specs for best results:
Ad copy: Up to 125 characters
Media type: Image or Video
Recommendation: 600×600 px minimum, 1080×1080 px maximum
Image format:.jpg,.png
Minimum carousel cards: 2
Maximum carousel cards: 10
Image ratio: 1:1
Video aspect ratio 1:1
Minimum length of video: 3 seconds
Maximum video length 60 seconds
Stories Ads
Instagram Stories are Instagram’s most real-time feature. Users can upload images and videos to a slideshow format. They disappear after 24 hours. Stories are extremely popular with over half of all Instagram users seeing them daily ( 300,000,000 daily viewers). Instagram Stories have increased the time spent on Instagram by 28 minutes per day.
Instagram Stories gives brands the chance to engage with their followers in a more personal manner, encourage engagement and link directly to landing pages via a “swipe-up” feature.
Why should you do it? Stories are only available for 24 hours unless they are saved to your profile as a “highlight”). Stories can be used to promote campaigns or promotions with urgency and encourage users to swipe up to reach a landing page.
These ads are located at
Instagram Stories for the mobile app
Specs for best results:
Ad Copy: Must be included in the image file, or uploaded as text to each Instagram story
Image or Video Format: Vertical full-screen ad (9.16).
Recommended Resolution: 1080×20
Minimum Resolution: 600×1067
Types of files:.jpg and.png
Max. Maximum image size: 30MB
Twitter Ads
Twitter is a fast-moving platform that can be very powerful in brand awareness. However, with hundreds and millions of tweets being posted each day, it’s important to be strategic to make your brand stand out. You have three options for ad type on Twitter depending on your strategy: Promoted Tweets, Promoted Accounts, and Promoted Trends.
Promoted tweets
Marketers can pay for promoted tweets to get their brand’s tweets in front of more people, even though they aren’t following them on Twitter. Like any other tweet, the tweet can be liked and shared. Only the “promoted tweet” disclosure at the bottom is what makes the difference.
Why should you do it? Boosted Tweets look natural in people’s news feeds so that your brand can be seen by new people in a non-invasive way. You can ensure that you reach users who are relevant to your brand by using a large selection of targeting audiences.
These ads are located at
Feeds for targeted users
On user profiles
The top of related search results
Mobile and desktop apps for Twitter
Specs:
Headline: 70 characters
Tweet Copy: 280 characters
Description: 200 characters
Maximum image size: 120 pixels by 120 pixels
Maximum file size: 1MB
Accepted formats:.png.jpg..gif
The aspect ratio of 2:1
Promoted Accounts
Marketers can target Twitter users within your niche using the promoted accounts feature. The user can easily follow you by clicking the “follow” button. These suggestions include a disclosure that identifies your account as being promoted.
Why should you do it? If your brand has a limited following or you are trying to increase your organic reach, you could promote your account to gain real followers that you can reach with tweets. To avoid unsuitable users, target people who are in your niche.
These ads are located at
Feeds for users
The suggestions box for “who to follow?”
Relevant results from searches
Promoted Trends
Twitter users can view trending topics or hashtags. This allows them to see what is most popular at the moment. You can promote a particular hashtag when you promote a trend to appear at top of the list.
Why should you: Promoting trends can be especially helpful if your campaign is timely and warrants its hashtag. You can encourage others to share your hashtag and spread brand awareness by placing it in the “trending” section.
These ads are located at
On users’ timelines
The Explore tab
Sidebar: “Topics”
Specs/Guidelines:
Trends promoted appear as hashtags
May not imply affiliation with Twitter or other brands/organizations/people without permission. has the complete rules.
Your brand or offering must relate to the promoted trend
There is no adult/sex content allowed
Promoted trends are not allowed to contain profanity or another offensive language
Snapchat Ads
Snapchat is a closed-circuit social network platform that allows users to send messages and videos to their friends. To reach a targeted audience, you can choose from a variety of ad options.
Snap Ads
Snap ads are full-screen vertical videos that can last up to 10 seconds. Snap ads can be managed through Snapchat’s self-service ad filter.
Why it is important: With over 300,000,000 active users, and more than 400 million daily snaps, you can reach a young and active demographic ( 71% of Snapchatters are younger than 35, and 4 1% use the platform each day).
These ads are located at
Snapchat discovery
In between users’ stories
Specs:
Width: 1080 pixels
Height: 1920 pixels
Aspect Ratio 9:16
Format:.MP4, H.264 encoded,.MOV
Audio: Two channels, PCM codec or AAC codec. 192 minimum kbps. 16 or 24 bits only. 48 kHz sample rate.
Length: 3-10 seconds
File Size: 32MB or less
Geofilters Sponsored
Snapchat-sponsored geofilters are Snapchat filters users can overlay on top of their snaps.
Why should you do it? Users have the chance to interact with your brand tangibly. These are very easy to create and do not require a large advertising budget. This makes them an affordable way to build relationships with potential customers.
These ads are located at
In-user Snap customization features
Specs:
Width: 1080 pixels
Height: 1920 pixels
Format:.png, transparent background
Maximum file size: 250kb
Sponsored lenses
Sponsored lenses are much like sponsored geofilters, but they give the user the ability to put the filter over their face, using Snapchat’s facial recognition/augmented reality software. Snapchat has a complete guide for creating sponsored lenses.
Why should you do it? Sponsored lenses, like sponsored geo-filters offer users the chance to interact with brands and “play” with them. This feature is made more engaging by the addition of facial recognition.
Specs:
Image file type: transparent background,.png of logo
Layered file type..png to store any static images that are included in the lens
2D lenses: Include high-res.psd files for all 2D models
Include 3D Max and Maya files for 3D lenses
Optional audio: Use.mp3 and.wav files
Tumblr Ads
Tumblr, a social blogging platform, has a large and engaged audience. Every day, 80 million Tumblr posts are published. An Adobe survey found that 70% of respondents to the poll said Tumblr’s dashboard was their favorite online place. Tumblr is also #1 in positive sentiment toward brands and ads. You can choose from Sponsored Days, Sponsored Video posts, or Sponsored Posts depending on your goals.
Sponsored posts
Tumblr users can see sponsored posts in their feeds (“dashboards”) while still feeling natural and organic. Brands can achieve great success by promoting content that feels natural and organic on Tumblr. Tumblr-sponsored posts were used by FX to promote their show Man Seeking Woman. They were able to generate interest in their show by using editorial content that would naturally appear on a user’s feed (GIFs and photography, comedic copy, etc.).
Why should you? Tumblr is engaged and curious. A Tumblr survey found that more than half of Tumblr’s audience has taken action on sponsored posts or researched a sponsor.
These ads are located at
Tumblr user dashboards
You can syndicate them to Yahoo for greater reach
Specs:
File type for static images:.jpg,.png
Recommended dimensions for static images: 540x750px
Static image maximum dimensions: 1280 x 1920px
Maximum file size for static images: 10MB
Type of animated GIF file:.gif
Dimensions of animated GIF: 540x750px
Animated GIF maximum dimensions: 540 x 750 px
Maximum file size for animated GIF: 3MB
Audio file type:.mp3 and embed
Audio maximum file size: 10MB
Sponsored video posts
Sponsored videos look similar to regular sponsored posts except that they are in video format. Videos have the added benefit of auto playing in Tumblr dashboards when they scroll down the page. This encourages engagement and views.
Why it matters: Videos are more engaging than other social media formats. Tumblr’s autoplay function can be combined with it to encourage interaction and sharing, increasing brand awareness.
These ads are located at
Tumblr dashboards
Specs:
Video file type :.mp4, or.m4v.
Video dimensions recommended: 650×480
Video maximum file size: 1GB
Sponsored Days
Tumblr’s Sponsored Days option is a great way for marketers to get creative with brand awareness campaigns. You can pin your logo or tagline to any user dashboard for 24 hours when you sponsor a day. Users click the button to be taken to the Explore page, where they can view the content you have curated for the campaign.
Why should it? This powerful strategy is top-of-funnel for brand awareness on a social platform that is actively engaged.
These ads are located at
The logo, tagline, and link are pinned at the top of user dashboards
The special “explore Page” tab contains curated content
Specs:
File type for dashboard banner:.jpg,.png
Dashboard banner dimensions: 1080×432
Dashboard banner max file size: 3MB
Dashboard GIF file type: .gif
Dimensions of Dashboard GIF: 540×216
Dashboard GIF max file size: 3MB
Call to Action: 30 characters in copy, sentence case
Pinterest Ads
Pinterest is unique in that it is not used to communicate with family or friends, but more to gather ideas, find inspiration and make boards of things they enjoy. This makes Pinterest a great place to post ads, especially if you have a product that solves a problem that Pinterest users might be interested in.
Promoted Pins
Promoted pins can be sponsored pins that are displayed in the feeds of targeted users.
Why it is:61% of Pinterest users discovered new brands through Promoted Pins? Half of these pinners made purchases via promoted pins.
These ads are located at
Desktop Pinterest feeds
Mobile Pinterest feeds
Specs:
Minimal image size: 600px x 900px
Maximum image size: 1080px x 2100px
Format: .jpg, .png, .gif
Aspect Ratio: 2:13 to 1:13.5
Small Thumbnail – 69px x 69px
Large Thumbnail: 215px by 146px
Pinterest Video Ads
Pins can be promoted with videos embedded in them. This is particularly useful for product demonstrations. These videos automatically play in Pinterest feeds when the user scrolls.
Two formats are possible to promote a video:
Why it matters: Video has the potential to increase conversions by up to 88% over standard ads. Users are encouraged to engage with the content and stop to watch.
Specs:
Video file type: MP4 or.mov
H.264 encoded: Save settings
Minimum length: 4 seconds
Maximum length: 30 minutes
Recommended length: 10-20 seconds
Maximum size: 2GB
The maximal width of the video aspect ratio is 1×1.
Widescreen video aspect ratio: 16×9
Recommended resolution: 240ppi
Recommended frame rate 25 fps
YouTube Ads
Youtube is second to Google in terms of most searched platforms on the internet. YouTube has more than one billion hours of YouTube content viewed each day. Experts believe that 80% or more of all internet traffic by 2021 will be related to video content.
This traffic can be used by marketers to place ads on YouTube videos. YouTube offers six types of ads:
Skippable video ads
Skippable video ads (also known as TrueView ads) are a great way for brands to engage. TrueView ads can only be skipped after 5 seconds. Therefore, the first few seconds are crucial.
Why should you do it? TrueView ads reach wide audiences because they are targeted at traffic from Google and Youtube. However, your ads can appear on other publishers’ sites within the Google Display network. However, they don’t work for everyone. A 2017 survey showed that 76% of users skip ads as soon as they become available (even though the product may be relevant).
These ads have low risk even though they are free. You need to only pay if the user watches for at least 30 seconds.
These ads are located at
Youtube videos that have been monetized are at the beginning
Specs:
Variables based on campaign goals. provides more information about video advertising requirements.
Non-Skippable Ads
Non-skippable advertisements are pretty self-explanatory. They are video ads that users can’t skip to continue their content. These ads can be paid for by brands on a CPM (cost per million impressions, or cost per mille) basis. This allows brands to tell a longer story but can also irritate viewers. YouTube has stopped allowing 30-second ads that are not skippable and instead offers 15 or 20-second ads.
Why should you do it? Non-skippable advertisements can be a good idea when you need to convey your message or tell a story. Be strategic and avoid annoying potential customers.
These ads are located at
Youtube videos that have been monetized are at the beginning
Specs:
Maximum length: 15 to 20 seconds
Specific campaign goals may dictate other specifications. provides more information about video advertising requirements.
Bumper Ads
A bumper ad can also be non-skippable. However, they usually last six seconds so are less intrusive than a full-length, non-skippable advertisement. A bumper ad is also available on a CPM basis.
Why? Because they are short and powerful. This increases brand awareness and doesn’t bother the user. They are also great for mobile viewing because they have a shorter time frame.
These ads are located at
Youtube videos that have been monetized are at the beginning
Specs:
Maximum length: 6 seconds
Specific campaign goals may dictate other specifications. provides more information about video advertising requirements.
Overlay ads
Overlay ads look very similar to display ads, but they are not displayed on a website. Instead, overlay ads appear atop a video (typically at its bottom). Google provides a great guide for how to set up overlay ads.
Why do you? Overlay ads are a great way to build brand awareness and make them less intrusive than longer videos.
These ads are located at
Overlaid on top of monetized Youtube video
Specs:
File type for overlay image:.gif..png..jpg
File size for overlay image: 150 kb
Type of Companion banner :.gif or.png.
File size for companion banner: 150 kb
Display ads
You can also display ads on Youtube, just like other search engines. Bonus: AdWords can be used to manage your Display ads on Youtube. This allows you to kill two birds with one stone.
Why do you? Display ads can be used with larger advertising campaigns to increase brand awareness.
These ads are located at
Below are video suggestions in the Youtube sidebar
Specs:
Dimensions of the Ad: 300×250, 300×600
Formats:.gif..png..jpg. HTML5
Maximum File Size: 150KB
Animation time max: 30 seconds
Audio: No sound
Cards and Sponsored cards
Sponsored cards can be seen in YouTube videos while they are being played. They are discreet, easy to use and encourage engagement. Sometimes they appear as small icons with information and sometimes are accompanied by text that expands when you hover your mouse over them.
Why should you do it? When paired with relevant videos, sponsored cards are a natural way for users to view the ad and use it as an additional resource.
These ads are located at
You can play Youtube videos inside
Specs:
Image format:.jpg..gif. or.png
Aspect ratio 1:1
Maximum file Size: 5MB
Reddit Ads
Reddit ads blend into the Reddit board to look natural. Marketers can pay for Reddit Ads by setting budgets, bidding, and selecting campaign budgets. Reddit ads have a unique feature: Reddit users can comment on your ad and upvote it or downvote it, just like they can with regular Reddit posts. This is a great way to get and implement feedback on your ad.
Why should you do it? Reddit, like Tumblr, has a very active and engaged niche audience. Plus, Reddit has some unique targeting options (you can target by interest/location/device as well as target specific subreddits with highly-engaged niche audiences) that make for a good ROI with low cost-per-impressions.
These ads are located at
Reddit boards
Specs:
Headline: Maximum 300 characters
Thumbnail aspect ratio 4×3
Thumbnail size: 400×300
Thumbnail format: .jpg, .png
Maximum Thumbnail Size: 500kb
Card image size: 1200x628px
Formats of cards:.jpg, and.png
The maximum card file size is 1MB
Card aspect ratio 1.91×1.
Click through URL: Link post must be HTTPS
Call-to-Action copy
PPC Ads
The number of users who click on your PPC ads will determine the cost. Google Adwords follows a PPC model. Our guide to starting with PPC and Google Adwords can be found here.
There are many options for PPC, including:
Google Search Ads
Google Search Ads are sponsored search results that appear alongside or at the top of related searches in Google. Marketers can pay to have their search results show up at the top of the SERP if a user searches for “sweaters”. Google Search Ads can be managed in Google Adwords.
Why should you? Google Search Ads give marketers the chance to capitalize on potential customers’ interests. There is a greater chance that they will be interested in your product offerings because they already search for similar content.
These ads are located at
Google Search Engine Results
Specs:
Text Ad and Dynamic Search Specifications:
| Headline 1 | 30 characters |
| Headline 2 | 30 characters |
| Headline 3 | 30 characters |
| Description 1 | 90 characters |
| Description 2 | 90 characters |
Source Help
Google Shopping Ads
Google Shopping Ads (GSAs), which are similar to Google Search Ads, work when Google Users use the search engine to browse or hop between products. GSAs display product photos along with titles, prices, and brand names. These ads are targeted by product name and category rather than keyword, and Google uses the product specs you provide each of your products (size/color/brand/price) to decide what products are relevant to show.
This would allow a user to search for “Purple Cashmere Sweater”, and Google would display shoppable links/photos in the top and upper-right corners of the search results.
Why should you do it? GSAs can provide a great return on investment. Outperforms other ads by 100%.
These ads are located at
Top of SERPS
Top-right of the SERPS
Specs:
You can find a complete description of the shopping product specifications right here.
Our complete guide to Google Shopping Ads can be found here.
Google Display Ads
Display ads are banner ads that can be used within the Google Display Network. Sites agree to host Google Display Network display Google Ads for a cut of any money users click on them. Other Google-owned websites such as Youtube, Blogger, Gmail, and so forth are included in the Display Network. These can be set up with Google Adwords.
Display ads help increase brand awareness. To ensure that you don’t spend too much, you only pay for ads when someone clicks them.
Specs:
has comprehensive guideline and specifications for Display Ad formats.
Retargeting Ads
Retargeting ads use cookies to show ads to users who have visited your site before. Site visitors are sent cookies by a site during a retargeting campaign. These cookies record the pages and products that they click. Marketers can then display ads to these visitors based on the pages they visited. If a user clicks on a few sweaters but does not convert, you can show them ads that highlight those products, reminding them of products they have shown an interest in.
Why should you do it? Retargeting ads are served to users who already show interest in the products. Their click-through rates (CTRs ) are 10x higher than traditional display ads.
Specs:
Here is a guideline and specification on retargeting.
Gmail Ads
Gmail ads, also known as contextual ads, are similar to the email in the user’s inbox. Gmail is used to analyze the context of users’ inboxes to determine what ads would be most relevant to them. This was done until last year. Gmail ceased to use this practice in 2017, but it still serves ads based on information obtained through Google and Youtube searches.
Why should you do it? A Gmail ad can help increase brand awareness and drive traffic to your website or landing pages. This guide will help you to correctly use Gmail ads.
These ads are located at
Gmail Inbox Top in the “promotions Tab”
Specs:
Minimal logo size: 144px x 144px
Maximum size: 150kb
Aspect ratio 1:1
Maximum 20 characters for your business name
Headline: Maximum 25 characters
Advertisements in-game
In-game advertisements are available in computer games and video games as well as mobile games. You can find them in a variety of formats, including pop-ups and videos that run during the loading screen.
Why do you? In-game advertisements are often used to raise brand awareness. These ads can be very effective, especially if the product offering is relevant to the game.
These ads are located at
Inside games
Specs:
Variations will vary from one game to the next. Get in touch to learn more about the platforms or games you are interested in.
In-App Ads
Mobile app ads are similar to in-game ads and can be found within (mostly) free mobile apps. These ads can appear as pop-ups or video ads or banners in the top, corner, or bottom of an app. Sign up for AdMob to earn revenue through your apps. This is Google’s mobile advertising platform.
These ads can be used in place of text ads or banner ads.
Why should you do it? In-app ads can be used to build brand awareness but also drive users to land pages. This guide will show you how to start with mobile advertising.
These ads are located at
Inside mobile apps
Specs:
A detailed guide to AdMob’s formats and specifications can be found here.
Quora Ads
Quora has one of the most popular online question-and-answer platforms. It has more than 100 million unique visitors each month, making it a great place for niche audiences to ask and answer questions about your products or brands.
Why should you do it? By placing relevant ads between questions in your niche, credibility can be built while reaching customers in the middle of funnel research, who have used Quora to find answers to their problems.
Specs:
Headline: Maximum 65 characters
Text for the body: Maximum 105 characters
Display URL: Maximum 30 characters
You can find a complete guide to Quora requirements for ad requests here.
