66% would prefer beautiful designs to simple ones if they could only spend 15 minutes reading content. The design of your website will have a significant impact on your online marketing strategy. Web design is essential to create a better website.

This page will talk about the importance of design, and give you seven design elements that are essential to your website. Call us today for a strategy to help you create your dream website.

Why web designing matters

It’s possible to be curious about how important website design can be when redesigning your website. Let us take a look at five key reasons why web design is important.

1. This is the first impression

The first impression that your audience has about your business is your website. It’s important to make a good impression.

If your website is not appealing or outdated, your audience will immediately have a negative impression of your company. You will lose potential leads.

Web design has a significant impact on how your audience perceives your brand. Keep your leads on your website with a great web design.

2. This helps you with your search engine optimization (SEO) strategy.

Your website’s content can be affected by web design elements and practices. This can influence how search engine spiders crawl and index your site.

This is what you cannot afford to make mistakes with. If your on-page SEO fundamentals don’t meet the standards, you’ll struggle to get visibility.

Web design elements have an impact on SEO. They affect how your website displays content. SEO-friendly code is crucial.

Working with a web agency that is knowledgeable about web design is a great way to improve web design and increase search engine visibility.

3. This creates a positive impression regarding customer service

How you treat people is an indicator of how you treat them. If you don’t care about their well-being, your website design will reflect that.

Your website is a customer service representative. Your website gives the impression that you are open to all visitors.

A boring website can make your business look distant and cold. People will not visit a business whose value is too low for them to make a good first impression.

Your website design is your digital face. A modern, updated web design can act as a friendly face welcoming visitors to your business.

4. It builds trust among your audience

Websites that are poorly designed will not be trusted by the public. They may view your site as suspicious or untrustworthy because it does not have an up-to-date web design.

Imagine someone who is looking to place large orders with a manufacturing company. They will look for another company to fulfill their large order.

A professional website is a sign of trust. Your audience will feel more at ease visiting your site.

Trust is key to keeping your visitors on your website. Visitors who stay on your site for longer periods will be more likely to convert into leads.

5. This is what your competitors do

This is why web design is so crucial. Your competition uses web designs.

Your website must be unique from all others. A well-designed website will outperform your website. 

You will lose leads to your competitors. Their page will be more appealing, so they will get more leads.

Your website design can make your business stand out from the rest. 

A website that reflects your business’ uniqueness can help you stand out from the crowd. 

6. It ensures consistency

A strong brand is essential if you wish to attract new leads. Online web designs create consistency across pages.

Every page of your website should use the same fonts and styles. It will be difficult to build brand awareness as your audience won’t know what colors you associate with your brand.

If your website is inconsistent, people will abandon it. If your website is inconsistent, people will leave.

7 elements that make web design quality

Now you know the importance of web designing, let’s take a look at the essential elements you need to include in your web design. 

1. Solid navigation

Your website visitors want to find the information they need quickly. 

The audience doesn’t want to search for information. A confusing navigation system will discourage people from engaging with your site. 

Visitors have very short attention spans. Make it easy for them to find what they need quickly with well-designed navigation. 

Navigation should not be difficult to comprehend. Your viewers will find the information they seek quickly by using broad headings.

2. Responsive design

Responsive web design is more important than ever with the rise in mobile devices. Make sure your leads stay on your website. 

Responsive design ensures that your audience has an enjoyable experience on your website regardless of their device. 

Responsive web design keeps visitors on your website longer. Responsive web design is crucial for a successful website.

3. Style guide

As we’ve stated, Web design is crucial because it ensures consistency across pages. Style guides can help you to maintain a consistent brand image on all pages.

A style guide helps you decide what your website should look like. 

Your style guide will be a benefit to your team. You can refer to your style guide whenever you add elements to your site. 

Consistency in design is key to a website that works well. You will be able to convert more customers.

4. Purposeful images

Companies often integrate visual elements into their websites to increase engagement. Customers are 10x as likely to interact with a video than they are with text.

Visual elements are great for helping customers engage and break down the text. Some businesses go too far with their visual elements. It can be a great way to engage customers and break down the text.

It may seem appealing to add lots of videos and photographs to increase engagement. However, too many images can make the text difficult to read 

Your website must have a balance of text and images if you wish to be successful. 

Purposefully use visual elements. If you have a lot to say about your services, you can incorporate video into your text. This gives your audience a reason to interact with your content.

Understanding the importance of web design will help you make better website decisions. 

5. Copywriting can be a great idea

Your website will be the first place your audience goes to for important information. 

A good copy will keep your audience engaged on the page longer. Your style should be consistent with your website’s.

The content of your website is as important as the overall design. It is crucial to provide valuable information for your visitors.

6. Call-to-action buttons

Once you have leads on your website, you want them to convert. Web design is essential if you want your audience to take action.

A well-designed CTA button will make your audience more likely to click it to go to the next step. 

The yellow CTA buttons will stand out in a color scheme of black, white, and gray. People will naturally gravitate to a bright yellow button.

Using CTA buttons in your design can help drive more traffic to your website.

7. Page speed

No matter how beautiful your website design is, it doesn’t matter if anyone sees it. Your site will load quickly so your audience can access the information quickly.

Slowly loading pages can be a turnoff for your audience. People will return to search results to find a page that is similar to yours.

Google page speed insights will help you assess the speed of your website.

Another option to page speed offered by a digital agency is. This allows you to focus on your business while enjoying the speed of loading pages.

Kobe Digital can help you create the website of your dreams

The design of your website is key to the success of your online marketing campaign. Kobe Digital has over a decade of experience in web design.

We offer full-service digital marketing and specialize in custom website design. 

Kobe Digital delivers results.

Make the website of your dreams

To get started on your website, contact us online. Call us to speak with a strategist.

We look forward to working with your business!