These 4 Social Media Trends You Need to Watch

Social media investments are growing. These social media trends are top-of-the-line and worth your attention.

But…How can I use TikTok?

Once you have created an account you can download the mobile video application and browse the main feeds. This will give you a better understanding of how users interact with each other.

TikTok features like liking, commenting, and sharing content on other accounts are very similar to social media platforms you use for work. TikTok also can learn about you so it can make recommendations that will help you find the best content.

TikTok stands out among other platforms as it encourages users to express themselves.

Create your first video in 15 seconds. Make your first video in 15 seconds. 

TikTok’s 100 million monthly active users have been achieved in U.S. August. According to research, users spend nearly an hour using the app each day.

Brands can keep up with the competition in this industry, even though it is still very young.

Tactic 1 – Hashtags & Hashtag Challenges

You can research the environment and use hashtags to help your brand stand out. However, it is important to not use too many hashtags. TikTok captions can only contain 100 characters. It is important to choose your hashtags with care. These hashtags will assist you in your TikTok search and the creation of branded videos.

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TikTok will help you to focus your attention on the right hashtags.

These hashtag-related challenges are great for discovering new things. 

Tactic 2 – Influencers

TikTok, like other social media platforms such as Facebook, has large-name influencers like Charli D’Amelio or Addison Rae. They have a wide audience and loyal following. They are however not within your budget for TikTok ads.

Search for topics that are relevant to your brand and find TikTok users. Talk to someone who uses TikTok for content creation that is appropriate for your brand.

Although you may need to start small, you can grow your brand and bargaining strength with your audience. 

Tactic 3 – Ads

The TikTok platform for business was launched in July. This allows brands to opt-in for TikTok ads.

This is a quick way to reach TikTok’s top users in less than 24 hours.

• TopView – This is TikTok’s most valuable property

• Brand Takeover is a full-screen static or dynamic display

• Infeed advertisements are displayed in the “For You” section of users’ web browsers.

• Branded Hashtag Challenge Packages last between three to six days with an average engagement rate of 8.5%

• Branded Effects are stickers, filters, and other effects that can be easily shared.

Your brand will determine the right mix of advertising. Small businesses report that Infeed ads provide the highest return on investment.

Tactic 4 – Pro accounts

If your brand is serious about TikTok Marketing, you might sign-up for a pro account to get additional insights. You will have access to more analytics. Creators can connect better with the community by looking at which videos are most popular.

TikTok says that an optional Pro Account may provide additional tools to help grow and track performance.

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Get in touch with Kobe Digital today if you are interested in partnering with social media marketing experts.