You want to maximize the effectiveness of Facebook ads. Your business can be more successful by using your data via the Facebook conversion API (CAPI).
This page covers everything you need to know.
- How does Facebook’s API conversion work?
- What can Facebook CAPI do?
- Install Facebook CAPI tracking
For more information, continue reading!
What is Facebook’s conversion API called?
Facebook CAPI allows advertisers the ability to track customer actions via the server side. Facebook can share this data to help improve its pixel tracking to maximize performance and results from Facebook ads.
What is the Facebook Pixel?
Facebook Pixel is a way to track your visitors to your site. This code is added to your website’s backend. When a user visits your website, the pixel is installed. They can then be served ads as they scroll through their Facebook feed. This tool only tracks data through the browser of the user.
Facebook Pixel and Facebook CAPI can be used together to collect accurate customer data to provide better advertising experiences.
What is Facebook CAPI good at?
You might be wondering what Facebook conversion API can do for you. What can Facebook’s CAPI do for your company?
Here are some benefits of CAPI tracking:
- The Facebook conversion API lets you better understand your audience. This feature allows you to gain deeper insight into customer journeys by using different methods to measure customer actions. This will allow you to provide better marketing materials for customers.
- Facebook’s conversion API allows for better targeting. You can track more information about your ads campaigns with CAPI tracking. This tool allows you to collect information about page views, conversions, and other pertinent information. This tool will help you improve your targeting accuracy, optimize your campaigns, and achieve better results.
- Facebook CAPI allows data transfer to other tools. Facebook conversion API is available to third-party tools that measure and track ad performance.
Facebook CAPI allows you to have greater control over your data, which can help improve the quality of your ads or increase your revenue.
How to set up the Facebook conversion API
Now that you know more, you might be interested in Facebook CAPI tracking. Continue reading to find out how to set up your Facebook CAPI.
However, before you install CAPI tracking, make sure that you have Facebook Business Manager installed. Also, make sure your Facebook Pixel is set up. After you have completed these steps, you are ready to install CAPI on Facebook.
There are two options for setting up a new account
1. Integration of Partners
Partner integration is the easiest method to set up CAPI tracking. CAPI tracking is easiest to set up through partner integration. This requires no coding skills and can be performed by anyone without the help of a programmer. If you’re using a commerce platform, such as WordPress, this option is possible.
These are the steps:
- Visit the Events Manager
- Click the Data Sources tab
- Choose Settings
- Scroll down to Conversion API
- To choose a partner, click on the Set up through Partner Integration link
- Choose your provider from the options
- Follow these instructions for your partner
2. Manual integration
If you don’t have a partner platform, manual integration is possible. This requires more programming knowledge and will require a professional developer.
The Events Manager is used to set up your CAPI tracking. These are the steps:
- Click on “Add Events” and select “Using the Conversions API”.
- Manually install your code
- Continue
- Click Continue to choose the event you wish to follow, then click Continue
- To select the parameters for your event, click Continue
- Click on the Confirm Setup button and then send instructions
- Enter the email address for your developer, and click Send
The setup will be completed by your developer.
Set up your Facebook conversion tracking API today
Facebook CAPI allows you to optimize your data, and get better results with your Facebook ads. Kobe Digital will assist you with setting up your CAPI tracking and creating your Facebook advertising strategy.
