Facebook has more than two billion users and offers unprecedented access to shoppers around the globe, including businesses. You can reach your audience via the platform’s advertising services, which include video advertisements. However, you must create compelling content that motivates your target audience to act. Many businesses will encourage users to visit your website, like your page, or subscribe to your email newsletter. These are all steps that can make a high-value audience member a hot lead for your company.

Many companies are asking how to do this with Facebook video ads.

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What is Facebook autoplay video advertising?

You’re probably familiar with Facebook’s video ads. They’re similar to autoplay video ads. You can create video ads or video content that will automatically play when users scroll through their News Feeds.

Users can disable autoplay in their account settings. Some may do this to reduce data usage. They can disable autoplay in their account settings. However, users will still be able to see the video ad but they will need to click play to view it. This is why your ads should have a must-click thumbnail as well as an introduction. We’ll discuss this later.

Autoplay video ads are a great way to generate leads.

It’s possible to ask Facebook users to turn off the autoplay feature for video ads. Isn’t it better to have an image-based advertisement such as a carousel?

Not necessarily. People love video content. Video content is five times more popular on Instagram and Facebook than static content. This can be images or text.

They are also ten times more likely to interact with a video than text. You want to get comments, likes, and followers. This is especially important when you consider Lead Generation, as Facebook video ads can include a built-in lead generation form.

Take a look at the huge catalog of case studies Facebook offers on lead generation. You will see that video ad work for all industries and target audiences. Chatbooks are one example. This is a smaller company that prints photo books using a mobile app.

They created a video advertisement that targeted mothers for their advertising strategy via Facebook. Their new customers increased sevenfold from the day they launched their campaign. Their daily average number of new customers rose by three.

You can see the importance of autoplay video ads when you consider the success of Chatbooks and other companies in different market sectors. These ads are a smart choice for generating valuable leads via Facebook.

7 ways to increase leads using Facebook video ads   

We now know the importance of Facebook video ads. Let’s take a look at seven ways to earn more leads.

1. Add a lead generation form

A lead generation form is essential if you want to increase your Facebook lead generation efforts. This can be added to your ad. These forms make it simple for users to respond to your calls to action (CTAs) and also make it seamless for them to submit their information. You can encourage your Facebook users to take several actions with a lead generation form.

• Make an appointment
• Request a quote
• Subscribe to our newsletter
• Get an exclusive deal on a product or receive a special offer

Facebook will complete these forms for you, which is the best part. It will pull the account information of users, including their name, email address, and phone number. It’s possible to include up to 15 questions specific to your business. For example, a multi-choice question asking about the product that a user is interested in learning more about.

There are many questions that you can ask on your lead generation form:

• Multiple choices: Give users a variety of options.
• Locate a store: Allow users to search for one near them.
• Answer in a short time: Provide a quick answer to an open-ended query.
• Conditional: Allow users to answer multiple-choice questions which adapt to their responses.
• Schedule an appointment: Provide users with a fast way to make an appointment.

When creating custom questions for your lead generation forms, make sure they are short and to the point. If you ask for too much information, it can be frustrating and cause users to abandon the form. This can lead to a decrease in leads.

2. Mix and match the video formats

Facebook offers many video ad types.

• GIFs are short videos that only last a few seconds.
• Vertical video: This vertical video, compared to landscape, can tell stories.
• Carousel – A collection of related or separate videos that users can scroll through.
• Canvas: An openable video that allows users to see the full-screen experience.
• Collection: A video ad featuring a grid of product images and links.
• Live A video that is used as a promotional tool for live events.
• 360: This video allows users to view a video from multiple perspectives and angles.
• In-stream: Video that is displayed while the user watches other content.

These formats are important for your marketing campaign. You can see which video ads are most popular with your target audience by using different types of video ads in your campaign. You might create carousel ads to highlight kitchen cabinets if you are targeting people who are researching or exploring products.

For users who are ready to purchase, however, you can use a live video advertisement that plays during an industry event live stream such as a trade fair for home cabinets.

3. Limit advertisements to 15 seconds

Your Facebook video ads should run for no more than 15 seconds to get the best results. Although it may seem that there is not enough time for your product promotion, it is what users want when it comes down to their time. 47 % of the value of your ad is in the first three seconds.

This will help you to generate interest among your target audience and ultimately lead to valuable leads.

4. Subtitles and text can be added

It’s important to design sound when creating video ads on Facebook. Users can turn off their sound and some users may have their sound off. Subtitles are a good idea to add to your videos.

You can engage users by adding text and subtitles to your ads. They can also follow along with your ad’s message about your products and the charitable work of the team.

Their leads increased by 45 percent and their cost per lead dropped by more than 30%. This allowed the company to maximize its return on investment (ROI). Facebook offers several apps to give your video ads a professional look if you are new to adding text or subtitles.

If you work with an agency to market your product, they will likely handle this step.

5. Use automatic bidding

Manual bids can be used for autoplay video ads on Facebook but automatic bids are a better option if you want to maximize lead generation. Automatic bidding allows you to modify your bid so that you can generate as many leads for yourself as possible. Facebook recommends that you review your capabilities before using automatic bidding. Automatic bidding can generate large amounts of leads quickly.

This can cause staff to be overwhelmed and delay in serving potential clients. This is not a problem if your goal is to increase the number of email subscribers. However, you should ensure that you have the right program or application to track the analytics of your email marketing campaigns.

Facebook recommends starting with a smaller daily budget if your advertising strategy is designed to generate phone calls and quote requests, store visits, or other actions that will require your team’s attention. This will allow you to keep your leads in check. But, should you still use manual bidding?

Manual bidding is worth looking into if you have a good idea of the lead’s monetary value. However, most companies will opt for automatic bidding in most cases. This is because you have valuable data to help refine the lead’s value.

6. Mobile-friendly ads

With over 75 percent of Americans having a smartphone, it’s reasonable to expect that they will use them to access Facebook. Mobile-friendly video ads are important because they can be viewed in either landscape or portrait mode. You can also optimize the amount of space that you take up on their devices.

A vertical video ad that is mobile-friendly will take up more screen space than a horizon video ad. This gives you more chances to grab the attention of users. The finish is a brand that makes dishwashing products mobile-friendly. This is a great example of how a mobile-friendly video advertisement can make a big difference.

Finish wanted to reuse one of its TV advertisements for Facebook. The team began by reducing the 30-second ad to just 15 seconds. The team also linked unrelated stories together into one story and mentioned the company earlier.

Three-second views increased by more than 65 percent, while 10-second views rose by more than 135 percent.

7. Install Facebook Pixel

It is crucial to know where your leads are coming from. Facebook Pixel is a must-have tool. What is Facebook Pixel? It is a code that you add to your website to track events and actions such as leads resulting from your Facebook efforts.

Facebook Pixel can also be used to build your audience and improve your ads. You may be responsible for creating and installing the code on your site, depending on your job. You can also have a member of your team who manages your website handle this task.
To troubleshoot issues after you have installed the code, Facebook offers an extension called Facebook Pixel Helper for Chrome. Log in to Facebook Advertising Manager to view and track data from Facebook Pixel.