It’s crucial to track your ads once they are life. This will ensure that you know if they are delivering the results you expect. Facebook’s Ad Manager is the best tool to track these metrics.

These metrics include

• Results: Your ads’ overall performance.
• Reach: How many people have seen your ads?
• Cost per Click: The cost of each click.
• Total budget: Your ad campaign’s budget.
• Spending: The amount you have spent on this campaign.   
• Audience demographics: Your advertising audience.
• Placement: The location where your ads are displayed.

Facebook also shows you the amount of money you have spent on ads in the last week.

You now have an easy-to-use, simplified analytics system all in one place. This system gives you all the information you need to ensure you are spending money on the right people.

Facebook Insights is a tool that allows you to monitor the success of your company’s Facebook page.

Facebook Insights

Facebook Insights, Facebook’s proprietary version of analytics software, is what it does. You can keep track of all your pages and campaigns so that you have a simplified view of all the information.

This information includes demographics, post types, and other data. Insights show only a week of data by default. You can alter the dates at any moment.

You can find all of this information on your Facebook Insights page:

• Overview: These are the general statistics you need to know about your site.
• Likes: The number of people who have liked your page.
• Reach: How many people have seen your brand through ads or organically?
• Page views: The number of people who have visited your page.
• Posts: These are the posts that you have created and when your followers are online.
• Videos: Information about who has seen your videos and which ones perform best.
• People: Demographics of your followers, people that you reach, and people with whom you interact.
• Local: Trends and behavior of people within 150m of your business.

Facebook displays all these options on the left side of your dashboard, so you can quickly click through them.

These data are all useful for understanding the performance of your overall Facebook strategy. Each section has its importance and covers different information.

Insights provide in-depth information.

Overview – What you are doing

The Overview section gives you a snapshot of your page’s performance. This section shows you how your page is performing in terms of likes, engagement, reach, posts, and other relevant information.

You can see how your engagement, post reach, likes and posts compare to one week ago or any other period you choose.

Facebook displays your total numbers, percentage changes or decreases, as well as graphs that show major spikes and dips in your numbers.

You can also see how many clicks, shares, clicks, and likes each post has received (as opposed to a page).

It is common to see engagement numbers for clicks and likes or comments that are not in line with your current followers.

This is because followers may have shared your post with others, which means that more people saw your post than you originally intended.

The last section, “pages to monitor”, includes pages Facebook considers direct competitors.

These pages may not be 100% accurate but they can give you ideas for your strategy.

You can pick which ones you want to track and ignore the rest. This way you not only have data for your page but also can see the activities of your competitors.

Likes – Who “Liked?” Your Page

This is the most straightforward metric in Facebook insight – it simply shows how many people are following your business.

This is not a vanity metric. It has many good uses.

If you look at your “likes” history and see a large spike on a particular day, you likely did something that received a lot of attention on Facebook.

You can now jump to the “Posts” page and see what you did that day. There are likely to be one or two pieces that perform well.

You can then create more content, set up similar Facebook ads, and create new posts using those outstanding performers as templates.

Reach – How many people see your posts?

Your number of followers doesn’t determine how many people you reach. It includes your friends who share your posts and users who visit your site without following.

Even if you have only 30 followers on your page, one of your posts can reach hundreds of people if shared with friends.

Thousands can see your post if you take into account the possibility that one of their friends may share it. This is all from 30 followers.

This is how content online goes viral.

Facebook is not a platform that requires you to reach millions of people. It is enough to create content that people love, shares it with others, and then let them share it.

You won’t have only 30 followers if you keep posting content that is truly interesting to them.

Page views – How many people have visited your page?

It will also show you how many people have looked through your timeline, photos, and other tabs. This helps you to know where people spend their time.

This information is useful because it tells you which parts are most popular on your Facebook page.

Show them more photos if they like your photos. Increase the number of photos you post if they enjoy your timeline. This will keep your timeline fresh and engaging.

You can also view the websites that refer to your Facebook page. These referrers will most likely be domains you own if your website has social sharing buttons. If you don’t have them, you should.

Posts – your previous posts

Facebook Insights monitors all your posts and categorizes them based on their content.

This allows you to see all text, photo, and video posts from one dashboard.

If you have had success with videos that showcase your products and services, you should double down on this marketing opportunity by creating new videos that can be shared.

Similar to the previous example, if your posts about infographics have been well received by users and new followers, you can create more to duplicate those results.

This kind of planning will allow you to create a social media marketing strategy that is effective and has the potential to engage new users.

Videos – Who is watching videos? How long do they last, and when are they viewed?

Facebook videos have grown to be so important that an entire section of Insights is dedicated to them.

This is important because Facebook automatically plays videos within users’ feeds, even on mobile. Your video could be started by someone on their device, but they wouldn’t have seen it if they scrolled.

Facebook considers this and allows you to see how many people have viewed the video for more than 30 seconds.

These are the people that you engage – those who stop scrolling through your videos and look at them.

Although the number of views is a nice metric, it doesn’t give you much information about your videos or their engagement level.

If you want to know what makes your page successful, look at how many 30-second views it has received.

People – Demographic data

The People section contains information about the ages, genders, and locations of people who interact on Facebook with your business.

This is because it will show you your primary Facebook audience. Ideally, this audience would be perfect for your target niche. However, it is not always possible.

Because they are already well-known, big brands can reach more customers and new customers easily than small businesses. This allows them to easily reach large audiences and engage with them.

Small businesses are more difficult to reach because they are less well-known. This means that your Facebook page may start small and only have friends or employees following.

Facebook ads can help you fix this by reaching customers or people likely to become customers. Even if they don’t click through, ads can still increase brand awareness and help you to grow your business on Facebook.

You will have more followers if you post more ads. Once your Facebook page has more followers and engagement, your demographics will show you all you need to know about the people who are following your business.

Local – People in the vicinity

The tab local shows you information about how many people have visited your business within a certain distance over the past month.

This metric is not surprising for marketers, but it’s extremely valuable for local social media campaigns, especially storefronts.

This information allows you to see which days and times people are most close to your business. You can also see how often they are around you at different times of the day. Facebook gives you access to the demographics of all users so that you can refine your niche.

The next step is to see the number of people who have visited your business’s page since you created it. You can also see who has “checked into” your location.

Last but not least, you can check the performance of your local-based ads.

Your local tab can tell you everything about your business’ performance in your region. With all this information, you can make informed marketing decisions regarding your social media campaigns. You might also learn more about your audience.

However, Facebook’s insights are not the only way to check the effectiveness of your Facebook marketing strategies.