If you want to know how much it costs to produce a video marketing piece, you have come to the right place. If you’ve seen our other content, you already know the importance of having video as a vital tool in Content marketing campaigns.

But one of the main reasons why many are hesitant to produce videos has been the cost of production, which is still higher than that of other formats such as text or infographics.

However, there are already many success stories showing that ingenuity and creativity can come to fill gaps in production. It is not always necessary to incur significant investments to achieve good results.

This premise, however, does not go down very well among some of the large audiovisual production companies, and many transferred their production dynamics for TV and Cinema to the Web. The importance of video content for your social networks lies in the power of platforms such as Facebook, YouTube, WhatsApp, Messenger, Instagram, Wechat, and TikTok.

This is not to say that video marketing production does not require investment. In some cases, cost reduction could seriously affect the quality of the video. However, at Kobe Digital we can help you produce content for your social networks in the different required formats.

The key to making optimal use of a video budget for the web or social networks is in understanding your desired outcome and result. With a clear idea of ​​what is wanted and sought with video marketing, the producer can reach certain agreements.

4 traditional video formats

• Motion Graphics
• Whiteboard
• Testimonials
• Video recipes, among others.

Each of them has its characteristics and costs. You should consider that depending on the platform on which you are going to distribute the content, there are better formats to do it.

A whiteboard video, for example, may require an illustrator to be the one to carry out the entire process that you want to tell about in the video. In that case, an illustrator can charge about $50 per scene. If the video requires 10 scenes, it will be $500.

At this cost, animation and post-production of the audiovisual piece must be added. This process is done by another professional, and let’s say it’s another $ 500, so you can finish the video for a total cost of about $ 1,000.

One factor that can reduce costs when it comes to video marketing in Whiteboard is to use templates and not a personalized illustrator for the brand. However, a lot of creativity is required in the script to not fall into the same thing that everyone does.

Today, everyone wants a Motion from a small restaurant to a large brand or company. Everyone sees Motion Graphics video as the ideal format to tell their story. The costs of a Motion vary considerably when including original or stock graphics.

If lower costs are required, the key will be in animations that are simple, more typographic. Stock music and a good voice-over. If there is more budget, original characters can be created, either cartoons or illustrations.

In this format, there are different positions and fees. Some may start bidding from $500, and others will not go below $2,000. This is how varied this audiovisual world is and in video marketing.

Still popular more than ever. This format can accommodate many genres such as chronicles, documentaries, fiction, interviews, testimonials, coverage of events, etc.

The video actually works because it faces shows, tells stories with real people, and brands to consumers. Thinking about its production will also depend on the need.

A success story or testimonial video could require a lot of research, interviews, several days of production, many locations, indoors and outdoors. Read the above with a cash register sound.

But the same case of success, with some of those involved indoors, a single day of recording and only recording their testimonies and some supporting images, can be another voice. Everything will depend on the budget and the script.

In the video, actual video tutorials also come with makeup for the actors and can be either low cost or high cost. If you have a luxury brand, surely the video will be costly. And don’t forget that creating videos for social networks is something you can’t put on the back burner.

Types of video formats for social networks

The importance of content on social networks lies in its power to transmit content, attract a wide audience, generate value for brands, advertise and create connection.

What are the video formats required for social media?

Video specifications tend to change frequently, as platforms constantly seek to create the most enjoyable viewing experience for their users.

Below we have created a list of video format specifications for the leading social networks, which can guide you in sharing your content appropriately.

Facebook:

Feed de Facebook:

• File type: MP4, MOV or GIF. 
• Aspect ratio: 1: 1 (for computers or cell phones) or 4: 5 (for cell phones only) 
• Video Settings: H.264 video compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression greater than 128 kbps.
• Resolution: 1,080 x 1,080 pixels minimum.

History of Facebook

• File type: MP4, MOV or GIF. 
• Aspect ratio: 9:16. 
• Video Settings: H.264 video compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression greater than 128 kbps.
• Resolution: 1,080 x 1,080 pixels minimum 
• Video subtitles: optional, but recommended.

Instagram

Instagram Feed

Square video

• Minimum dimensions: 600 x 600 pixels
• Aspect Ratio: 1: 1
• Recommended format: MP4
• Duration: Maximum 60 seconds
• Video size: Maximum 30MB

Video horizontal

• Minimum dimensions: 600 x 315 pixels
• Aspect ratio: 1: 91: 1
• Recommended format: MP4
• Duration: Maximum 60 seconds
• Video size: Maximum 30MB

Video vertical

• Minimum dimensions: 600 x 750 pixels
• Aspect Ratio: 4: 5
• Recommended format: MP4
• Duration: Maximum 60 seconds
• Video size: Maximum 30MB

Instagram reels

• Dimensions: 1080 x 1920 pixels (maximum resolution)
• Size: 9:16
• Format: MP4
• Video length: maximum 30 seconds

Instagram Stories

• Dimensions: 1080 x 1920 pixels (maximum resolution), 750 x 1334 pixels (size recommended by Instagram), 450 x 800 pixels (lower quality, longer load time)
• Aspect Ratio: 9:16
• Format: MP4
• Video length: 15 seconds

Twitter

• Preferred format: MP4 (with H.264 Codec & AAC low complexity audio)
• Maximum dimensions: 1280px x 1024px (aspect ratio between 1: 3 & 3: 1, with a 1: 1 pixel ratio)
• Length: 140 seconds maximum
• File size limit: 15mb

TikTok

• Video, vertically. It allows to do it horizontally, but the end result will not be the best.
• Dimensions: 1080 px x 1920 px.
• Margin: 150px top and bottom. 64px on the sides.
• Resolution: The recommended is 9:16.

Some final tips when it comes to video marketing

Making videos that can be really attractive to your clients or users depends solely on a good story. Forget about wanting to sell at all costs or talking about yourself. People like stories.

Invest in good scripts and good narratives. Some producers are very creative, so ask for their advice, don’t be stubborn. When negotiating, review at least three different offers.

At Kobe Digital we provide video production services in Los Angeles with many video producers, and we’ll make sure to find the right video project with the right pricing for your budget.