A quality email list can be a powerful tool for growing your brand. Building a legit email list requires time and effort. Good news! Chatbots can help you automate the process.

We’re talking about the message/chat bubbles that you see often on the homepage of company websites. Chatbots are much more.

Chatbots are a great way to save time and grow your email list.

This post will show you how to use chatbots to increase your email list.

Let’s first learn more about chatbots and email marketing.

What exactly is email marketing?

Understanding what email marketing is can be very helpful. You’ll need to grow your email list in order to boost your marketing efforts.

Email marketing is the process of strategically sending messages to a list of subscribers. These emails may provide educational information, or they can inform your audience about new products, services, discounts, etc.

Email campaigns can have a variety of goals, from brand awareness to sales.

Email marketing is extremely effective when done correctly. A Weber survey found that 79% small businesses consider email marketing to be important for their business.

What is a chatbot?

Chatbots are computer applications that use artificial Intelligence (AI) in order to have conversations with users, such as potential customers. Chatbots are often found on landing pages of websites. They can be found in social media, as well as other applications.

Recent business have realized that chatbots can be used to increase their email list.

Benefits of Building Your Email List

Why should you focus on when building your email list? Let’s concentrate on the data.

• According to , 59% of consumers have said that receiving an email influenced their purchasing decisions.
• 61% of consumers prefer to receive brand-related communications via email.

This makes sense when you think about the personal nature emails. Email feels more personal than other forms of advertising.

Emails can help you build trust with your customers and grow your brand.

If you have a list of engaged customers, you can reach many customers (or prospective customers) in a short time. You own your entire email list. Your email list is not like social media leads that are based on random factors.

How to grow your email list using chatbots

Chatbots are automated and can save you time when building an email list. Chatbots are often viewed as simple tools that ask visitors to a website, “Is anything I can do for you?” before fading into existence. A chatbot is much more than just a simple automated system.

What are the best ways to grow your email list using chatbots?

Chat

This might seem obvious, but it’s not. Use a chat to capture leads. Ask for the email address of a potential or current customer who contacts a chatbot.

This is an excellent way to collect their email address. You can send them a summary of the chat directly to their inbox once the conversation is over.

Offer a discount

There’s nothing wrong if a lead needs more encouragement to give their email address. Many people are reluctant to share their email address.

Offer a discount to encourage visitors to provide their email addresses.

Your chatbot can be programmed to recognise when a user shops on an eCommerce site. Chatbots can offer discounts on purchases. The visitor will need to provide their email in order to receive the coupon code. You can then send them a promotional code that is valid for a limited time.

Provide lead magnet

There are many other incentives you can offer in exchange for email addresses. You can use lead magnet to your advantage.

A chatbot can reach out to an individual who is reading blog posts about a certain topic. The bot can then offer a free ebook (or other lead magnet) about that topic in return for an email. It’s a great way of putting your lead magnets to use without having to lift a finger.

Gamify Your Chatbot

Gamifying your chatbot is another strategy that you should consider. This can keep users interested and coming back for more. Gamifying a chatbot can be done in many different ways.

Think about having your chatbot, for instance, offer your user a quiz or a survey. The results can be sent to the user via email if they want them.

Align your landing page with your strategy

It’s crucial to match each chatbot strategy to your landing page. A chatbot for your home page should not use the same techniques as one on your blog or product page.

Customizing your chatbots will make a huge difference.

A chatbot that communicates with a customer on a product webpage may be programmed to offer a promotion or discount. A chatbot placed on a blog may be more suited to offer a lead magnet, or even gamification.

Your list-building strategy is more likely to be successful if you tailor the actions of your chatbot to those of your users.

Start here

Chatbots are a great way to grow your business and your email list. Not sure how to start with your chatbot yet?

Start by following a few easy steps.

Develop your chatbot strategy

Start by choosing a chatbot service provider who will meet your budget and needs. After you have chosen a chatbot provider, it is time to develop your strategy.

Here are some questions you should ask yourself.

• How many chatbots do you need?
• Where will they be located?
• Do you offer special discounts to your customers?
• Will you use a lead-magnet? What is a lead magnet, if you will be using one?

Consider how you would like your chatbots engage with your site visitors. Do you want to have your chatbots reach out to every site visitor proactively? Do you prefer that users message your chatbot?

These strategies may also change based on the page or user’s activity.

Create chatbots

Once you are confident with your strategy, it is time to build your chatbot. You can create and launch customer service chatbots without any programming knowledge using the ChatBot Platform. You can customize the templates to help you get started quickly and make any necessary changes. You can begin building your list immediately.

ChatBot also comes with a drag and drop builder, which allows you to test your bots actions and refine them as necessary. You can then improve your list-building strategies with ease.

Connect with Your Email Provider

Consider connecting your chatbot with your email service so that emails are automatically sent when a prospect enters their email into your chatbot. AWeber’s all-in one platform, for example, can be seamlessly integrated with your ChatBot account. This makes automation of this kind easier than ever.

Take your email list up a notch

Email marketing is a must-have for any business. Let’s be honest. A quality email list is essential to a successful email marketing strategy. Why not use chatbots and reduce your workload?

These tips and tricks will help you build an email list with chatbots. You can then reach a wider audience, increase conversion rates and grow your business!