Sales intelligence tools can be a key factor in increasing sales. Managers and salespeople can access the information they need to make informed decisions about how to increase sales. This blog post will share 10 powerful tools that you need to know if your sales team wants to be as productive and efficient as possible.
Sales intelligence goes beyond contact data. Successful salespeople understand this. Sales intelligence includes software and tools with powerful predictive algorithms that streamline sales.
A wide variety of technologies are used to help salespeople monitor and analyze data that gives insight into the daily activities of prospects and clients. We have compiled a list of 10 additional strong software categories in this article.
This software allows salespeople and teams to monitor, qualify, and find new opportunities.
It can integrate with Outlook and Gmail calendars and tracks LinkedIn activities. Additionally, it provides email tracking and contact data enrichment within the platform.
This technology can also be used to analyze your business contacts via their social interactions on platforms such as Facebook and Twitter (what social media platforms they use, what content they retweet, etc.). It integrates with Salesforce.com and Pardot sales communication tools to keep you connected beyond email.
SalesScripter uses AI technology to predict sales. It analyzes your sales performance and patterns of new leads to project sales potential.
It can increase sales conversion rates by as much as 20%, identify the most successful salespeople in a team using historical data, and help you create personalized email communications based on your prospect’s interests.
This sales intelligence tool automatically assigns prospects a score using predictive analysis so sales reps can immediately determine which deals to prioritize.
The technology automatically analyzes data related to sales (such as social presence, product downloads, or webinars), and generates insights about each prospect.
It helps sales reps identify promising prospects to follow up with. Advanced analytics include lead scoring based on engagement levels, revenue potential, and the likelihood of buying soon.
The software gives sales teams a 360-degree view of their customers, prospects, and global markets. This allows them to make better revenue growth decisions.
It can be integrated directly into Salesforce CRM to improve the information about each contact or account, and it also tracks mentions on social media from your network.
Reps can also see all interactions with customers or sales leads in one place, and use predictive analytics to determine whether they are warm, cold, or hot.
This sales tool continuously scans the internet for new leads. It monitors keywords that are relevant to your business and those of your competitors via social media channels such as Facebook, YouTube, and Twitter.
You can also create personalized emails based on each contact’s interests with sales messaging pulled from a collection of email templates.
This sales tool gives sales reps insights into prospects based on social data, email open rate, website activity, and mobile traffic sources. They can then determine which marketing content is most likely to win them an appointment or close a deal.
This sales tool tracks the activity of sales leads on social media. It provides advanced analytics such as what kind of content they are most likely to engage with, who are their influencers, and connections that can help them reach them.
This technology analyzes sales data according to the buyer’s role within a company and provides insight into buying power and decision-making processes within sales accounts.
This platform allows sales reps to receive automated sales alerts whenever prospects are in the market. Based on their online activity, and any email content they’ve opened recently, this platform can determine if these prospects are interested in a particular product or service.
It analyzes the behavior of each sale lead to determine which marketing campaigns or products are most effective.
What does it mean to be a sales intelligence expert?
It refers to a range of technologies that help salespeople locate, monitor, and understand data about prospects’ and current clients’ daily operations.
It’s software that allows salespeople to target businesses using a combination of real-time data points like firmographics and technographics.
This technology allows salespeople to find the right organizations for their customer profiles quickly.
Sales technology interprets company data from millions of data sources every hour. There are two types of data in the sales market: contact data and corporate data.
Software for sales, however, does not only contain vendor phone numbers or emails.
Intelligence is about contextual information, such as buying history, contracts, business goals, and digital footprints.
Ensure relevance on a large scale
The average buyer’s process today involves seven people. Modern salesmen need to be relevant at all touchpoints to generate consensus among larger groups of stakeholders.
No matter how skilled you may be at pitching, it’s difficult to tailor an offer to each company that you contact.
This is especially true if you deal with businesses that don’t need your goods or whose buying timing is completely off.
The most powerful sales intelligence tools in 2021
- Vainu
- Adapt
- Clearbit
- D&B Hoovers
- HG Insights
- Inside view
- Leadfeeder
- LinkedIn Sales Navigator
- Owler
- ZoomInfo powered by DiscoverOrg
Vainu
Vainu helps salespeople stay relevant throughout the sales cycle, providing them with actionable company information whenever and wherever they need it.
Vainu makes use of technology to gather, read and understand every piece of company information ever written. It also makes it easy for salespeople to digest.
Adapt’s product range includes corporate data and B2B contacts for a variety of industries.
The database gives users access to millions upon millions of business contacts. This allows them to quickly identify the right connections to help generate qualified leads.
Clearbit
Clearbit is a consumer marketing data engine. Clearbit allows users to better understand their clients and discover potential prospects and tailor each marketing and sales interaction.
Hoover, D&B
It is home to over 100 million people and 200 million corporate profiles.
D&B Hoover’s data and insights are available through Dun & Bradstreet Data Cloud. This allows users to increase revenue, reduce risk and cut costs.
Insights From HG
HG Insights specializes in website technology.
The solution allows marketers to create better projections and target their ads accurately at scale using precise technographic insights that are based on top data science.
InsideView
InsideView’s mission is to be a leading-edge company database that seamlessly integrates with Microsoft Dynamics CRM.
InsideView offers important news and social media feeds for firms, as well as basic information about the company and employees.
Leadfeeder
Leadfeeder allows businesses to learn more about anonymous visitors to their websites to turn them into leads. Leadfeeder shows who visited your website, how they found it, and what they are looking for.
Sales Navigator at LinkedIn
While LinkedIn is the most popular tool for salespeople, only a few use Sales Navigator, LinkedIn’s premium paid service.
Sales Navigator makes it easy to create prospect lists by simply entering the job titles or responsibilities of decision-makers.
You can also track relevant conversations. This allows you to help salespeople find more meaningful ways to connect with old and new connections.
Owler
Owler is a community-based platform that provides business insights and information. Owler provides real-time notifications, news, and insight to salespeople to help them close more deals and stay on top of their competition’s activities.
ZoomInfo is powered by DiscoverOrg
Most ZoomInfo powered by DiscoverOrg data is collected through interviews and investigation of organizations methodically, a few times per year.
The tool includes information about new projects, initiatives, and organizational charts. This solution is particularly useful for B2B sales professionals who are primarily focused on IT departments.
What is the Importance Of Data In Sales Intelligence?
Without data, sales strategies are meaningless. Good marketing strategies are driven forward by data. Data also helps us to refine our goals, to put it simply.
The better the sales data, the more we can aggregate. This information must be useful and accurate. That’s why it is important to collect data from multiple reliable and valuable sources.
Numerous types of research and evaluations have shown that data is crucial in decision-making. We can better understand our clients and customers by using real data.
Instead of blanketing customers in a poorly researched or stereotyped demographic, sales can create a hyper-contextual platform for data that is both broad and narrow.
Sales is also an excellent resource for helping to collect data that is truly important. Focusing on the wrong facts or the improper parameters is a key flaw in relationship-building that leads to failure.
With a sophisticated sales program, we can make sure that the data we source are very relevant. It is worth looking into more.
We can gain a better understanding of clients and the best way to approach them by using the right data.
What are the benefits of marketing data for sales?
Although it is natural to assume that marketing and sales are interconnected, it is not always true.
Today, it is more common to combine both departments. Marketing is more hands-off when it comes to client services than sales.
Combining marketing and sales data can lead to the most important conclusion: it can help both sides better understand customers.
Marketing tends to be more behind-the-scenes than sales once a lead has been secured. Sales interact directly with customers and do so aggressively.
Sales can use marketing data to create new plans and scripts. Sales will benefit from carefully researched marketing data and insights, rather than trying to rehash the same old methods.
All of this adds up to a wealth of client knowledge. This is a benefit to all clients. Engagement increases in value as purchasers get personalized marketing and approaches.
Marketing will be able to offer sales well-researched opportunities in the future. Customers enjoy a better experience and salespeople naturally make more sales.
Qualifying Leads – Defining the Ideal Customer Profile
Before you can start qualifying leads, you must first create a perfect client profile. An ideal customer profile is a fictional customer profile suitable for your company.
An ICP is required to understand the parameters that will determine lead certification. Once you know what your ICP is, you can transform it into the following data sets: individual and firmographic.
This profile will help you to categorize your leads based on key features and behavior patterns you like. Sales can access the data and can send it to them.
There are some things you should keep in mind when it comes to Sales Intelligence or Salespanel.
Salespanel allows marketing to collect and send data to the sales team in real-time. Sales can use data analytics to reach leads with intent and direct them through the sales pipeline in real time.
Sales are, at the end of it all, a method for gathering context data from potential customers. Data analysis can help us better understand the people we are pitching.
As a result, many organizations have failed to build long-lasting relationships for far too long due to speculative assumptions. Is there a market in today’s marketplace for such products?
It’s unlikely. Likely, they won’t. Therefore, it is important to have as much marketing knowledge as possible when analyzing future sales opportunities.
Maximizing sales and automating it will help you accumulate more leads and recurring business.
