11/30/2022

How Can Mixmax Benefit Your Businesses Sales Engagement?

Insights

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The Mixmax platform may be the best choice for you if you are looking for a sales tool to help you reach prospects, convert them into clients, and finish your follow-up process efficiently and effectively. We’ll be reviewing Mixmax and giving our opinions on its functionality.

Mixmax, a San Francisco-based marketing automation and email tracking tool, is available. It allows you to post emails from Gmail or G Suite accounts from a safe location.

Mixmax Review will review the features, pricing, and other options to help you better understand it.

Mixmax Review: Overview

Mixmax, a web-based email software that allows you to send emails from Gmail and G Suite accounts, is available. SaaS business owners and their sales teams use Mixmax to create email campaigns and track emails to gauge prospect engagement.

Businesses can track, segment, analyze, report, and nurture lead with automated communication built into Gmail or G Suite accounts (no additional mobile apps required).

MixMax helps you to build and maintain relationships with customers through automated email campaigns. It sends personalized emails at the right moment to increase sales.

What does Mixmax do?

This software is for businesses using Gmail or G Suite accounts (i.e. Google Apps).

It is a plugin that integrates seamlessly with Gmail and G Suite accounts. This allows you to send email messages directly from the apps using MixMax’s predefined templates.

According to the company, their service will help you establish and maintain relationships with customers via automated communication.

Mixmax Review: Features

Many pre-defined templates can be used to create different sizes and types of emails. MixMax allows you to create and use your email templates or one from the library. This will allow you to send personalized messages based on customer information, such as:

  • Frequency of their replies
  • Their click-through and open rates (CTR).
  • How many people have opened an email after it was sent?

5 Key Mixmax Features

1. Mixmax offers an array of email tracking and analytics tools. The track opens, clicks and unsubscribes can be used to identify which topics people are most interested in. This will help you create more targeted emails for your target audience.

2. Email Campaign Automation – Mixmax can automate email campaigns using triggers such as lead events or time-based actions like “after hours” and “on weekends”.

This allows you to create automated sales campaigns that send out sales pitches automatically at specific times throughout the week based on when potential customers are most likely to read them (e.g. after work).

3. Mixmax Email Campaign Tracking- Mixmax lets you track the success of your emails with detailed analytics on click-throughs and open rates.

This is a great way to gauge interest in the different subject lines, images, or links that you use in your emails. You can then make adjustments accordingly (e.g., if they aren’t working well).

4. Mixmax lets you save custom templates. This is useful if you have many emails that require the same look and feel.

This saves time and allows you to create one template, so all future emails can be generated automatically from it.

5. Email Signatures- Mixmax allows you to create an image-based message that is placed at the bottom of every Mixmax email campaign (similar to MailChimp).

MixMax allows you to upload any image (e.g. logo) and then you can use Mixmax’s signature editor for a customized message that will appear at the bottom of your emails.

Mixmax Review: Pricing

Mixmax offers a free plan as well as 4 paid plans. If you are just looking to track emails and don’t require advanced features, the free plan is ideal. The starter plan is $9/user/month and includes two new features: side chat and the ability to remove mixmax signatures.

SMB plans cost $24/user/month and includes additional features such as shared email templates, CRM auto-bcc, and CRM auto-scan. The $49/user/month growth plan includes advanced features such as sequence personalization, salesforce Integration, reporting & analysis, and custom branding.

Mixmax also offers an enterprise pricing plan that allows you to choose the pricing according to your needs. This plan unlocks all mixmax features. You can access features such as tasks & features, admin controls, delegated sending, and many more.

Mixmax Review: Other Alternatives

Mixmax does not have all the features you need, but other options will help you track your email marketing campaigns.

1.) MailChimp: Mailchimp offers all of the Mixmax features. It is easy to use and costs a low monthly fee for small businesses.

You can integrate your website with their platform using an API. This allows you to track the emails that are sent from it.

2.) Hubspot: Hubspot can be used for sending emails, creating campaigns, tracking them, and measuring the effectiveness of your email marketing efforts.

Hubspot is another option for people who need advanced email tracking tools that can be used on one platform and not scattered over multiple apps or websites.

3.) Mailerlite: Mailerlite is a free email marketing service in Phoenix that can be used to send emails from Gmail, G Suite, and Outlook.

It is very simple to use, low-cost for businesses with less than 1k subscribers, and has an API that allows you to integrate your site with their platform to track the emails sent.

4.) Sendinblue: SendinBlue offers a great alternative for advanced features such as analytics tools (like Mixmax), real-time reporting, social media integrations, and more. You will find a large variety of features, as well as an intuitive interface.

5.) Pipedrive:  offers a great alternative to those who want to send emails from multiple email services like Gmail, Outlook, and G Suite.

These advanced features include real-time reporting and social media integrations. It is available on both desktop and web platforms, so it can be used on any device you choose.

Mixmax Review – Risks associated with Mixmax

Mixmax comes with a lot of potential risks. Mixmax is not perfect. There are no guarantees. You can’t know if people will open your message or click on it.

To drive sales for your company, you must rely on email marketing campaigns’ effectiveness (how much money can you make).

There is another risk: Customers may not want their email automated. This means that you won’t receive any replies. This software is not suitable for businesses with more than 6 email addresses.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.