The backbone of any online marketing campaign is landing pages. Which is better for you if you are just starting or trying to create a website? Both landing pages can be very successful if they are managed well. Let’s look at the reasons these two landing page builders are so popular.
Leadpages and Instapage: Introduction
Instapage and Leadpages are two of today’s most popular landing page builders. Although both companies have been around for a while, it has only recently become clear that these tools can be used quickly to create high-quality websites.
Instapage vs Leadpages: What’s the Difference?
While the differences between Instapage and Leadpages are obvious when you take them apart, each company has its unique features. It all boils down to how you design your pages. Both products offer unlimited templates (which are free) as well as a variety of creative options.
What they do is the most important difference between these landing page builders. Leadpages was established in 2009 and has been around since then. Although Instapage was launched on the market last year, its founders have been building websites since 2007.
The templates can be purchased from their website. They also offer other marketing tools such as popup windows, opt-in forms, and popup windows. This makes them a great choice for anyone looking to quickly build a site.
Instapage vs Leadpages: Which is the Same?
Instapage and Leadpages offer many free templates that you can use as-is. This is great news for anyone who wants to quickly build a website or a start-up. You don’t have to pay extra to get additional designs.
The companies offer a range of marketing tools, including popups, that make it easier for your pages to get noticed by potential clients. This is something you should consider if it sounds appealing to you. Instapage and Leadpages are both great options.
Instapage vs Leadpages: Who Should Use Both?
Leadpages and Instapage are the best landing page builders that offer high value for money.
These two tools have been around for a while now and are constantly updated with new features. They offer many options to create your website quickly and easily, without having to pay for design services or templates from companies.
We also like Instapage and Leadpages because they offer a variety of templates for free. This makes them great options for beginners who want to quickly build their first website.
Comparison
This section will compare the features of both companies to help you decide which one suits your needs best. Each service offers many lead-generation tools. However, they differ in how they are presented on each company’s website.
Here are some of the features you will get when using Leadpages:
- Leadpages allows you to create many different types of landing pages.
- You can also promote your page with a variety of content.
- You can also add images, graphics, and videos to increase conversions. Leadpages allows you to create unlimited landing pages. This means that there is no need for additional software or services.
Here are some features you will get when using Instapage:
- Instapage offers many types of landing page builders.
- You have the option to either build your website or choose from one of its many pre-made templates.
- Instapage offers many different content types that you can use for your promotion. Instapage allows you to create unlimited landing pages. This means that you don’t have to use any extra software or services.
It is important to know that Instapage and Leadpages have their pricing plans. However, the prices below will only apply if you do not choose to use either one of these services as your primary provider.
Leadpages vs. Instapage: Landing page publishing options
After you have finished creating your landing page, the next step is to publish it logically to allow you to start sending visitors to your page. You can publish your landing pages to a subdomain hosted on both WordPress and Joomla in just a few steps. Both tools make it simple to publish landing pages to domains using both generic and dedicated WordPress plugins.
Both tools are excellent, but there’s a huge difference. Instapage offers only one option: you can create your page from their templates or upload an image. Leadpages has more options for customizing landing pages.
Lead magnet Functionality
Leadpages and Instapage both offer lead magnet functionality. This is a great way to drive visitors to your landing pages. But the real difference lies in how you use it.
Instapage offers more than one type of lead magnet:
Lead Magnet 1 A text message with a hyperlink back to your website (3 boxes). They will be able to access their email without any interaction from you. They only need to receive this message from you or another person with access to their email.
Lead magnet 2 –Another way to get leads is using a lead magnet. It’s an email form in this instance. They will fill in their details and send them back to you via email.
Lead magnet 3 – This third type of lead magnet from Instapage is one of my favorites: A video with a hyperlink back to your website (3 fields). This method is something I use on nearly every landing page. Instapage has it available for me.
These lead magnets can be combined with a Lead Magnet 2 and Lead Magnet 3 that include an image. This adds interest to the page and makes it more appealing.
Instapage’s new feature makes it easy to create lead magnet pages that attract visitors and get them to click through to your site. They only need someone with access to their email address to send them a message containing a link to your website.
Instapage allows third-party apps like MailChimp and AWeber to create Lead Magnets. This is the only difference. If you choose this option, visitors won’t have direct access to your landing pages and they won’t be able to leave feedback (unless they are using one of these apps).
Leadpages’ lead-magnet functionality means that they can click on any button in an email message to be taken directly to your landing page, without any interaction.
There is one difference between the two options: Instapage allows you to send an email message with a link back to your website. This means that if someone clicks through via their phone (which is most people these days), there will not be any need to leave feedback – unless they are using MailChimp.
Leadpages vs Instapage: Pricing Comparison
This section will compare the prices of both services.
You get one lead magnet page for every person who signs up for either service. It is free and comes with no monthly or annual fees. However, there are limitations to how Leadpages apps can be used.
Access to their API is also available. You can get another account for $99 per month if you need more lead magnets.
Instapage offers many pricing options for your website. This company offers the most comprehensive monthly and annual plans, which include everything you need for your website to function on its platform.
Instapage offers three levels of leads:
- Basic: $19 per month
- Standard: $29 per month
- Premium: $49 per month
Leadpages offers a similar approach to their three tiers of leads. They also offer the ability to send two emails simultaneously, something Instapage doesn’t offer. There is only one difference between the two services: you can have as many pages on your website as you like, and you also have access to LeadPages API (which we’ll discuss later).
If you only need one lead magnet page from each company, you can get it for free. However, if two pages are required, you will have to pay $99 monthly for Premium.
A/B Testing: You can use both tools to perform split tests
Leadpages allows you to create as many as 50 variations of one page. This makes it easy to find the best pages. To split test the pages, you would only need to create two pages.
Instapage doesn’t offer this option but they do offer “advanced Segmentation”, which allows users to create their segments in their marketing automation software. This will allow you to score more leads based on specific criteria such as geolocation, device type, visitor origin, etc. Other advanced features include:
Dynamic text – This allows you to make dynamic changes to the content of your website without creating a new page. Drag and drop is a great way to do this. Simply copy the code from an already existing page.
If you want the “Contact Us” button to appear on your website, you will only need one line of code per variation. This is how it works in Leadpages’ Drag & Drop Marketing.
SEO Scorecard This will reveal which keywords and phrases drive the most traffic to your site and who is driving those searches. This information can be used to optimize your pages for targeted visitors.
SEO Audit- This will tell you which keywords are ranking high on Google and how often they appear on each search results page ( SERP ). This will allow you to identify which keywords need optimization and which ones aren’t performing well so that you can make adjustments accordingly.
Link-building tools –Both offer a wide variety of link-building services including guest blogging, blog commenting, article writing, and more.
Conclusion
Instapage and Leadpages are great tools to drive more traffic to your site. Each one offers a range of features that will enable you to create stunning landing pages, lead capture forms, and other marketing automation options.
Leadpages is a bit easier than Instapage. It allows you to quickly get started with the drag-and-drop feature, while also providing advanced segmentation features like geolocation targeting (which was something we have never seen in any other tool). We recommend that you choose one of the two depending on your requirements.
