Salesforce customers are very concerned about email delivery. It is important to understand the type of email server that you are sending emails from and how to send emails that get delivered. We’ll be discussing the various factors that impact Email delivery rates for salesforces and providing tips to help improve them.

Want to learn the secret to email success? The simple answer is Email Deliverability Salesforce. Deliverability simply means “the ability of an email server to deliver a message to a mailbox”. It is a concern that email marketers have been focusing on for many years, as delivering messages can be tricky and difficult.

According to Return Path, over half of all email messages were being filtered by spam filters since 2013. This number is now at 41%, but it’s still very high when compared to the numbers before 2013.

Because they are well-known in the market, whitelisted or branded emails pass spam filters more easily than unidentified ones.

It’s almost as if you are a first-time visitor to a website. You may not be allowed to purchase anything because you haven’t registered or logged in yet.

Email Delivery Salesforce

Salesforce is an excellent platform to manage your email marketing campaigns. There are some things you can do to make sure your emails get delivered to your subscribers’ inboxes.

First, make sure your email server is properly set up. Also, you need to slowly start your email campaign and increase the number of recipients as time goes by.

To verify your legitimacy, you should also use the sender policies framework (SPF). You should also check periodically to make sure you are not on the blacklist. If you are, you can take steps to be removed from it.

You should also avoid using purchased or scraped emails and send your emails according to a set schedule. To ensure that your emails are not being sent too often or infrequently, you should also check the frequency of your messages.

It should be easy for subscribers to opt into your email marketing campaigns and unsubscribe if they do not wish to receive them. Personalize your subject line and “from” name to increase your chances of your emails being opened.

All of these actions will improve your Salesforce email delivery and help you ensure that your subscribers receive your emails more often. Thank you for reading!

The Ultimate Checklist to Improve Email Delivery Salesforce:

1. You must have your email server to be able to send emails.

2. Start your email campaign slowly. Send a few emails first and then start with generic content. This will ensure that everything is working before you spend too much time.

3. Sender policy frameworks (SPFs) can be used to prevent ISPs from blacklisting you. This is a major setback in the ability to send emails. An example of an SPF command is – “v=spf1 include:_spf.google.com ~all”

4. Check periodically to make sure you aren’t blacklisted. Run reports or use services such as MX toolbox.

5. Do not use scraped or purchased emails. These often get blacklisted, and/or offer a low open rate.

6. You can send your emails according to a schedule. Also, test the frequency of sending them. This will reduce the possibility of getting blacklisted.

7. Users should opt-in to emails and verify their addresses. This helps you ensure that you aren’t spamming anyone who hasn’t signed up. It also gives you a higher delivery rate for all the people you send to.

9. Avoid spam email phrases. These include unsubscribe buttons in every email and content that is not about one topic. It’s best to avoid being blacklisted by ISPs. For example, you shouldn’t use the subject “Leather Boots” but rather use something more general such as “Sale”.

10. Users who do not engage with your emails should be removed – If someone opens an email and doesn’t click any links, likely, they don’t see it or aren’t interested. It’s best to get rid of them.

11. Personalize your “from” name – this helps your email stand out and increases click-through rates which are extremely important for getting into the inbox; even Gmail will show personalized names next to sender domains (e.g., hello@marketing@salesforce instead of marketing@salesforce), make sure you personalize yours!

12. A compelling subject line is essential to get your email opened.

13. It’s easy to unsubscribe from your emails. Include an unsubscribe link with every email that you send. Use a simple command such as “Click here” instead of something more complex and confusing.

14. Regularly de-duplicate your mailing list – check periodically to make sure people are still receiving content.

This reduces deliverability issues and makes it easy to manage your subscriber list. Salesforce also offers great Salesforce features for removing people from your emails.

Factors that Impact Email Deliverability Salesforce

1.) Sender Reputation – Sender reputation can be a significant factor in determining deliverability. ISPs (Internet Service Providers), use many methods to assess a sender’s reputation. These include blacklists and feedback loops.

A sender with a lot of bounces, complaints, or spam traps will have a poor reputation and will likely be blocked.

2.) IP Address – The other major factor is the sender’s IP address. ISPs can track IP addresses that send spam or are associated with malicious activity and block them from sending emails altogether.

Your email delivery ability will be severely affected if you use a shared IP address, or if your company’s IP addresses have been blacklisted.

3.) Domain Reputation – Domain reputation can also be important for email deliverability. A domain name is what recipients see when they open an email. If it looks untrustworthy, they are less likely to open it.

Spammers use domains such as.com,.net and.org to spread spam. They are easy to remember and have a low reputation. Trusted domains such as.edu or.gov are more likely to open because people trust them.

4.) Email Content – Deliverability also depends on the content of an email. Emails that are useful and relevant to the recipient are more likely to be opened.

Receivers are more likely to mark the content as spam or remove it without reading if it is inappropriate or out-of-topic.

5.) Email Template – Email formatting is an important aspect of deliverability. Many users disable HTML to prevent viruses and malware from infecting their emails. However, most email clients will display HTML emails as a default.

Spam filters are more likely to filter out email that isn’t in text format.

6.) Recipient Behavior – Recipient behavior also plays a role in determining deliverability. A recipient marking an email as spam will negatively impact the sender’s reputation.

Your deliverability will be affected if the recipient unsubscribes or deletes all of your emails without having read them.

7.) Sender authentication – Sender authentication is an important factor in ensuring deliverability. There are many authentication methods, but SPF (Sender Policy Framework) is the most popular.

Your emails will be more likely to get filtered if you don’t use SPF.

8.) List Segmentation & Hygiene – List segmentation & hygiene are important factors in ensuring deliverability. Your emails will be less likely to get marked spam if your list has been properly segmented and all members have opted in to receive email communications.

You could end up sending spam emails to people you don’t want. This will affect your deliverability.

9.) Requirements for Opt-in – Deliverability is also affected by opt-in requirements. While there is no legal requirement that senders obtain opt-ins before sending an email campaign, many ISPs require them to do so. You can’t send an email campaign if you don’t have consent. This will affect the delivery of your messages.

How To Improve Your Email Deliverability

A good reputation as a sender is the best way to increase your deliverability. Avoid sending spammy emails to others.

A good reputation as a sender is the best way to increase your deliverability. You should ensure that your emails are relevant and well-written. Also, avoid sending emails to spammers.

1. Keep Your Content Clean – Make sure your email content is not questionable or offensive, particularly when it comes down to promotional content. Your emails should be sent as long as they contain the appropriate language.
2.  Don’t Spam If an ISP labels you as a spammer, it will affect your deliverability. Send only emails to those who have signed up to receive them. Avoid sending unsolicited mail at all costs.
3.  Check Your Recipient Settings Make sure your recipients have the correct settings for receiving email. Ask them to change their spam filters so your emails can reach their inbox.

Conclusion

Salesforce also does some cool things to improve the overall delivery of all emails sent through its system.

Using as an example, it standardizes email headers to ensure that every email has subscriber-friendly subjects and names. This is in place of headers such as “Return Path Certified Mail” which don’t provide enough information for subscribers to be able to identify what the email contains. Salesforce also announced that they will give DKIM keys free of charge to all users who request them.

Other options are being explored, including the SPF alignment. There are many great options that marketers will soon have access to help improve their email delivery.

It’s essential to check the delivery of your email messages to improve their deliverability.

You can then increase your email campaigns and use an SPF to reduce the chance of you being blacklisted. It is important to check your email regularly to make sure you are not being blacklisted.

Blacklisting can often be caused by purchased or scraped email addresses. Last but not least, personalize the “from”, have users opt-in to emails, use compelling subject lines, and make it easy for them to unsubscribe.