Although there are many email marketing tools available, not all are created equal. We’ll provide a list of email delivery tools to help you choose the right tools for your business.
Email marketing is one of your most important tools to increase your customer base and brand awareness. We understand how difficult it can be to monitor the performance of your email campaigns if you don’t have reliable partners.
We have compiled this list of advanced email delivery tools to help you track and improve your email marketing efforts.
What is Email Deliverability?
It is an important metric for both sending and receiving companies. This reflects the percentage of email messages that reach their intended recipients and are not lost or discarded by mail servers.
The term “deliverability”, refers to an email that is sent by an Internet service provider (ISP), such as Yahoo! Mail or Gmail.
It doesn’t cover all electronic communications, including email on mobile phones, instant messaging apps, and social media sites such as Facebook. Some ISPs’ spam traps may not be able to detect these types of electronic communications.
Poor delivery rates are a complicated problem that can be hard to pinpoint.
An email may not reach its intended recipient if it is not delivered by an ISP. This includes the recipient’s email address, ISP used by the sender, and how the ISP processes messages. It also depends on whether spam traps are enabled on the receiving end.
Many senders don’t have control over when and where their emails are delivered to recipients.
They can only influence this by using delivery confirmation tools like DCC-enabled email servers. These mail servers provide information to users about what happened after an electronic message was sent, including its destination and who it was received.
This allows senders and recipients to check if their email was delivered to their recipient.
Delivery filters, sometimes called “spam traps”, which are used to filter out spam and viruses from incoming messages can be used by the sender’s ISP to influence deliverability.
Filtering an email will reject it if it contains these words in the headers. This makes filtering easier, but can also prevent legitimate emails from reaching their destination.
Additionally, even though the message is sent to ISPs’ data centers and other networks, it can still be delivered to the recipient’s email server if the server has been configured with the appropriate filter.
How Do You Get More Subscribers?
There are many ways to increase your email contacts. These are some ideas: Create an opt-in page for your website so people can sign up to receive emails. Or, ask them at conferences or events.
Selling time-sensitive products like tickets or courses can be a good idea. Having lots of people sign up gives you instant access to their information, so they can receive notifications about new sales.
Even if you don’t sell anything, there is still value in having many email subscribers. It will give your website credibility and make people trust you even if you haven’t sold them anything yet.
What Types Of Email Delivery Tools Can You Use?
1. Email Verification Tools – These tools can be used to verify your email address and see if it has been used by anyone else. You can also get information about the recipient for each message that you send.
Some verification services allow you to create “white lists” that will ensure only authorized users have access to the gates.
These services are not perfect, but they can verify addresses at different levels. They’re useful in ensuring that the recipients opened your emails and did not just discard them.
2. Bounce Rate Analyzer tool – This tool can help you track the bounce rate for your email campaigns.
High bounce rates indicate that recipients don’t open or read emails. This is a big waste of money for marketers, who spent time crafting messages to increase open rates.
3. Email Tracking Tool – This tool lets you see how many messages were opened and clicked through (and from where)
This information can be used in combination with other data points such as open rates, click-throughs, and bounces to determine how effective your email marketing efforts are.
4. Email Marketing Analytics Tool – This tool lets you view and analyze all data we have about your emails. It includes open rates, click-throughs, bounces, and other statistics for every message you send out, either on your behalf or that of third-party service providers like MailChimp.
This information can be used to track which messages were opened most often (and why), so you can optimize future campaigns and target new audiences with targeted subject matter lines.
5. Email Tracking Tools – These tools enable marketers to track and monitor their email campaigns, from beginning to end. They include an open rate and click-throughs for every message that is sent.
You can also create custom reports to show which emails were opened more than others and why. This will allow you to improve your future campaigns and target new audiences with targeted subject lines.
6. Email Analytics Tools – These tools function in a similar way to the tracking tools, but they provide marketers with additional data points regarding the performance of their email marketing efforts. They analyze other metrics such as open rates, clicks throughs, bounces per campaign, and segment of recipients.
7. Email Segmentation Tools – These tools enable marketers to segment email lists using a variety of criteria. Then, they send targeted campaigns based on those segments. This includes open rates and click-throughs.
You can also create custom reports to show which messages were opened more than others and why. This allows you to improve your future campaigns and target new audiences with the targeted subject line.
8. Email Automation Tools – These tools enable marketers to automatically send their emails on a schedule. This allows them to spend more time on other aspects of marketing rather than spending hours manually sending them out.
9. Customer Relationship Management Tools (CRM) – CRM systems can be used by businesses with multiple clients or customers. They allow them to keep track of information to improve customer service, manage client relationships, and increase sales performance.
These data points can be used to keep track of customers and generate leads.
What are the Best Tools for Sending Emails?
Email marketing services in Phoenix that are fully integrated and managed by a company are vital. They can help you build a strong brand and increase sales.
Below is a list of some of the most highly rated and popular Email Deliverability Tools. These tools can be used to create effective campaigns without any failures, and get the desired results in no time.
1. SpamCop’s blacklist filtering services – Formerly DKIM, this service is now free and allows you to add your domain name to the blacklist email addresses. This will stop messages from being sent to these email addresses, and they will not be delivered.
2. Mailguard’s blacklist filtering system – Formerly known under DomainKeys, this service is another easy way to improve email delivery for domain names via blacklisting services like SPF/DKIM and Senderbase.
Sign up via their website to create an account. Once you have done that, enter the domains against which you wish to filter your messages. This will ensure that no emails are sent to these addresses.
3. SendGrid – SendGrid, a top email service provider, offers Email Marketing and Messaging solutions for businesses around the world.
It has the best features, including easy integration with mobile platforms and web apps, smart reporting tools for analysis, as well as 24/7 customer support available to assist you with any questions related to their products and services.
It also allows you to send emails from Gmail accounts via its SMTP server. This helps to send personalized emails to the sender without requiring them to provide an email address.
4. Mailgun- Mailgun, a top email service provider, offers the best email marketing solutions to businesses.
It has an intuitive interface and a variety of features that allow you to send emails from any mobile app or web platform.
It also allows you to send messages through Gmail accounts via its SMTP servers which allow you to send personalized emails to the sender without requiring them to provide an email address.
It also offers other services such as custom domains and subdomains, multilingual support, email archive, and many more.
5. Campaign Monitor- Campaign Monitor offers a variety of features, including easy integration with mobile platforms and web apps. It also has smart reporting tools that allow for analysis to help you achieve the desired results quickly.
It allows you to create customized email templates that can be used to send personalized emails to your customers.
It also lets you send messages through Gmail accounts via its SMTP server. This allows you to send personalized emails to the sender without requiring an email address or domain.
It also offers other services such as custom domains and subdomains, multilingual support, email archive, and many more.
6. MailChimp- MailChimp offers a variety of features, including customizable emails, integrations with mobile platforms, and smart reporting tools to analyze data for you to get the desired results quickly.
It has an intuitive interface and a variety of features that allow you to send personalized emails to your customers.
Conclusion
Email deliverability tools can be a great way for your email marketing campaign to increase its effectiveness. Although there are many tools on the market, I’ve chosen these as my top picks.
1. MailChimp is one of our favorite services. They offer several types of plans, depending on the type(s) of communities/lists they provide (free or paid), how much data you will track and how many subscribers you will be able to send emails to.
2. Aweber, another great service, offers the same features as MailChimp, but you have more options regarding what types of lists and communities you can use them with.
Although it’s not free, the basic plan costs $20 per month. There are many levels available depending on how much data Aweber tracks and whether you want Aweber to send emails to your domain.
3. MailerLite is an excellent tool. It’s free and you can send as many emails as you like. The only thing they ask for in return is your email address. Although they offer templates that are simple to use, their customer service could be improved.
It doesn’t matter which email delivery tool you use. It all comes down to how effectively you use it.
