TikTok, which has over 800 million active monthly users around the world, is the fastest-growing social media platform. TikTok doesn’t just appeal to Gen Z or younger millennials. Anyone can use it. TikTok is loved by all ages.
Continue reading the Kobe Digital guide if you are a brand looking to establish a presence on TikTok.
Table Of Contents:
- What is TikTok?
- TikTok is a valuable platform for brands.
- How to create a TikTok: A Step-by-Step Guide
- TikTok: How do you market?
- TikTok Ads
What is TikTok?
TikTok allows you to share and create video content on your mobile phone. TikTok lets you create short videos, edit them with filters, captions, and music, and then share them with your followers. TikTok users can either create a TikTok video or upload a video. These videos can last anywhere from 15 to 60 seconds.
TikTok can be about anything: fitness, home renovations or beauty and skincare, fashion, recipes, cooking, life hacks and advice, pets, DIYs, and many more.
TikTok is a popular platform for sharing experiences, lip-syncing, and how-tos. You can also use it to discuss more personal and serious topics, such as advice from real-life physicians.
COVID-19 has seen an increase in the popularity of home-based hobbies like gardening and cooking. Everybody was forced to stay at home, make the most of what they had, learn new skills, then share them with others through TikTok.
TikTok is unique among social media apps. Users like to create raw content using honest angles. This is in contrast to Instagram, where videos and other posts are edited to look perfect and less authentic. TikTok’s content inspires, is positive, and is honest.
Why is TikTok such a valuable platform for brands?
TikTok’s growth rate is steadily increasing, so brands have the chance to create creative and innovative content for a large audience.
TikTok has seen a massive increase in the number of viewers and followers for brands that joined earlier.
TikTok users can go viral with one video. Users with few followers or no followers can become viral and receive millions of views.
TikTok offers a significant advantage to brands. It is continually evolving to meet the demands of advertisers and brands. Brands can create short, creative videos using popular music and filters. You can add hashtags to your captions that are relevant to your brand, which can help you get more traffic.
How to Make a Tiktok: A Step-by-Step Guide
TikTok has many video editing tools and effects that are easy to use. The app’s intuitive tools make it easy to create fun videos, no matter what your experience level. This is how to create your own Tiktok.
Step 1: Download Tiktok, and get familiar with the tools
Install the app and create an Account. You can then create a new video either by starting from scratch or by uploading one from your camera roll. To begin, tap on the Create Video icon. Next, select from a variety of recording tools and effects located on the right and bottom sides of the screen.
TikTok offers several video editing tools, including the flip option that allows you to shoot with your rear-facing or front-facing camera. You can speed up or slow down the recording. This beauty tool conceals any blemishes on your skin and gives you an “airbrushed” appearance. You can also choose from many filters that can be applied either before or after the recording. Select the filters button to apply filters. Swipe left to view previews. TikTok has filters that can be categorized as Landscape, Food, Vibe, and Portrait.
If you prefer to film hands-free, the Timer button lets you set an auto-record countdown. You can also choose how many videos you want to capture at one time.
You can only use the Flash icon to capture the front-facing camera.
Clicking “Add a Sound” at the top of your screen will allow you to add sound effects to your video. You will be able to choose a sound overlay or sound effect you wish to use in your recording. The Sounds menu also has popular sounds.
TikTok offers hundreds of effects for your video. The Effects icon is located at the bottom of the screen. You can add effects to your video. There are several categories, including Interactive, Trending, New, and Special Effects. Some effects are available only before or after the video is shot.
Step 2: Record your video
After you have selected your recording effects, it is time to begin shooting.
You can either hold down the record button or hands-free. This gives you a countdown option of between 3 and 10 seconds.
TikTok allows for segment recording. Once you have started recording, you can click on the record button to stop recording. You can continue recording from the same place you were before. You can also press the Back button to the right of your record button if you’re not satisfied with the segment. The next step is to confirm that you want to delete the previous segment. Click Confirm if you wish to continue.
Step 3: Edit Your TikTok video
After you have finished recording your segments, click the checkmark. This will take you to TikTok’s video editor. You will find Filters, Adjust clips, Voice Effects, and Voiceover on the right-hand corner of your screen.
Select Adjust Clips to rearrange your clips or trim a clip. If you have only one continuous clip, the Trim button can be used for cutting down your video.
Video audio can include voice effects like Chipmunk and Baritone as well as Shake and Electronic. Voiceover can be used as your audio. You can adjust the volume if you add sound or music to your video. The volume will be displayed under “added sound”. This can make the volume louder or less than your original sound. You can also choose to put your original sound or increase the volume of the added sound.
Step 4: Publish your TikTok video
After you are done editing, you can publish your TikTok Video.
You can add a caption to your video before you upload it. Your caption should be brief and complement your content. A short caption and select hashtags will help you get better results with your video.
You can then choose who can see your video. This can be set to Public, Friends, or Private. You can also choose comment and duet settings. You are now ready to publish!
TikTok: How do you market?
TikTok marketing can take place in one of two ways: creating original content or working with influencers. When marketing your brand on TikTok, it’s best to look at both.
Collaboration with Influencers
TikTok is filled with creative people who are having fun. Many TikTok influencers have millions of followers. These influencers often showcase products from different brands to their followers and have large audiences. Brands that partner with influencers can create an influencer marketing campaign.
These influencers could be paid by brands to promote their products to potential customers through TikTok videos.
This will be a benefit to your brand, and it will also help you earn the trust of customers. This is a huge advantage for your company as potential customers will trust the opinions of influencers more than brands.
Before you hire an influencer for your products, it is important to think about these components.
It will be costly to work with someone who has a large following on TikTok. Therefore, it is important to research influencers in your niche that most popular videos. This can be done by searching keywords related to your industry, brand, products, or services. These influencers can be viewed to see how they interact with followers and determine if your brand fits them.
Create Original Tiktok Content for Your Brand
It takes a lot of effort and time to create your content. This strategy can be very powerful for marketers. TikTok is primarily based on viral content. If you post content that isn’t likely to go viral it will be ignored.
You can use the discover page to do your research and track trending sounds and hashtags. Then you can create your TikTok using these sounds and hashtags. TikTokers love humor. You can also offer tips and tricks, how-tos, or insider information about your industry as content.
Hashtags are an important part of any post. Having a list with hashtags that relate to your industry and business can help your brand go viral.
Inspiring people in your industry can be as simple as borrowing their hashtags and adding them to your posts.
TikTok Ads
TikTok ads can be a great way to promote your products. TikTok offers an advertising platform that lets you reach other audiences with a budget if you don’t have time to create content.
TikTok has a few ad options. Ads can appear on the feed depending on creativity, the detail page or post-roll, and stories.
TikTok Ads can be targeted to a particular audience by gender, age, location, and interests. Your performance can be measured on your posts.
Conclusion
TikTok content marketing should be original, entertaining, and easily shared.
