Google receives over 3.5 billion queries each day through its query bar. Although this may seem unfathomably large, it is growing.

This number will rise to an astronomical level if the global internet user base increases by 7.1% by 2021.

We live in an age of technology. Marketing practices must adapt to this new world to remain relevant.

Google, the most used search engine, is an excellent place for businesses to target clients and customers. Google Ads allows advertisers to target audiences by setting up a system that targets people with similar search queries to the product.

You may wonder, “How do Google Ads help me reach my target audience?”

We’ll answer your question and give you some insight into these advertising systems. This will help you grow your business.

1. In-Market Audiences

In-market audiences sound exactly like they are: people who search specific questions within a market. Google Ads can track the searches of people searching for a particular product, such as an SEO package.

The software will then show the relevant ads at the top of the search engine or in the sidebar that the user who is searching for the product can view.

If you are the SEO company mentioned above, your advert will be seen by people who are interested in similar products to yours.

This is a good thing because it will increase your chances of finding clients than if you just tossed your ad around randomly. 

Your advertisement will be placed in place of the competitor’s to ensure that potential clients view your business as superior to all others in your area.

2. Demographics

Google Ads can also optimize ads based on demographics of your target audience.

Google accounts are created by people all the time that they provide personal information such as their age, gender, and other details.

You can also find out information about your past Google searches, such as political affiliations, interests, or ideologies. You can also include factors such as the age of your target audience or their preference for music in your information about your business.

These businesses and clients can be matched with Google Ads. You can reach people you have already identified as being in your target audience by purchasing a package to optimize your search engine ads experience.

You can also use the demographics feature to answer questions about ‘business near me’. This will ensure that your advertisement is seen by people who live in the area you operate.

3. Market Research

Google can track a person’s search history and identify what they are interested in, as we have discussed. This is known as market research.

Search engines determine who is most likely to buy your product. 

Did you know that Google Ads can help you determine who your target audience are?

You can use Google Trends to help you think of people who might be interested in your product. It is possible to see the ages, genders and interests of those who have purchased your product the most.

Market research can help you determine when your target audience might not be who you expected.

4. Site targeting

Site targeting allows you to choose the exact location where you would like your advert to appear. How many sites would you like your advert to appear on? If you own a Chinese restaurant, your ad may be displayed on websites that discuss different aspects of Chinese culture. Google Ads is able to make this happen. Simply enter the analytics.

This feature can also be used to control the placement of ads on websites you wish to be seen. You can choose to have your advertisement at the top or in the sidebar.

Site targeting makes it easy to make these decisions and is even easier to execute.

5. Remarketing

It’s simple to switch into remarketing if you already use the analytics features of Google Ads. Remarketing allows you to create lists of people who have visited your website.

You can track who is interested in your products and who bought them in the past. You can also see who has purchased them in the past so that you can investigate why.

Then, you can place your ads on websites these people visit to make them think twice about passing you by again.

People are more likely to remember a brand’s name and to be loyal to it. This is why remarketing strategies are a good idea to keep your name out there.

Google Ads for Audience Targeting Strategies

Advertising a business is a difficult task. However, it can be made easier if you use the same technology you already love and are familiar with.

Google Ads is a great tool to reach your target audience and make sales to those who are interested.

Now that you understand how Google Ads works, it is time to market your business the best way possible.

A Miami digital marketing agency is the best way to achieve this. In no time, you’ll see an increase in your Google leads as well as organic traffic. Get started!