Online holiday shopping will be more popular than ever this year. Online gift shopping is a great way to support small businesses and stay safe.

This means that you will likely have many shoppers visit your store for the first time. Show them the right products and suggest valuable add-ons to help them get the most out of your store. You will see more sales and happier customers. It’s a win-win situation!

Offer cross-sells and upsells

Upsells are products that you sell in addition to an item that a customer is interested in. The upsell allows you to make a larger profit while offering your customer a better product or better features than the basic model. A customer may be looking at a tree ornament. Your upsell could be a complete set of ornaments with the same theme or a larger version.

Cross-selling is when products are sold that complement an existing product. You could, for example, recommend a pair of gloves and a matching hat to someone who is buying a scarf.

These automated recommendations are like personalized services. Your product line is more important than anyone. Instead of making customers search through the entire catalog to find what they are looking for, upsells or cross-sells can be used to direct them toward items that they’ll enjoy based on their purchase history and interests.

Assemble gift sets

Gift-giving should be fun and easy for everyone. You can make it easier by grouping products into themed sets.

You have many options with the Product Bundles extension. You can:

• You can create your own gift set and offer a discount.
• Users can create custom gift sets by selecting items from a given list.
• Users can modify gift sets by adding additional items to any item.

This extension makes it easy to create gift sets in just a few minutes. These are the ideal items to display on your shop front or social media for holiday promotions.

For larger cart sizes, add bonuses

It is always a good idea for customers to be rewarded and to push them to buy more. Both can be done by offering bonuses. 

Holidays are a great opportunity to offer limited-time cart-boosting deals such as:

• No shipping charges Core WooCommerce functionality allows you to set up free shipping, which kicks in when your cart is smaller than a certain size. Install the WooCommerce table rate shipping extension to create more complex combinations.

• Coupons and Discounts: WooCommerce coupon functionality allows you to create coupons that can be used on minimum cart balances, carts that include specific items, or both. You can add a coupon code banner on your online storefront to let people know that they will receive a discount code if they reach the magic cart value. Send your holiday coupon codes to your newsletter subscribers, inviting them to return to purchase more products.

• Get a gift for yourself for the holidays. You can give your customers something extra by giving them a gift when they purchase certain promotional products or at a certain size cart. It’s easy with the Free WooCommerce extension.

Add seasonal items

If you offer holiday shoppers extras that make it easy to cross off their gift-giving list, you can encourage them to spend more in your store.

Offer the following:

• Gift wrapping: It’s a pleasure to leave a shop with a gift that’s ready to be given. You can offer gift wrapping either for free or for a small charge with the WooCommerce Extension Gift Wrapper. You can control what items can and cannot be wrapped, but users can choose the type of wrapping they prefer. A bonus feature is that shoppers can add a personal note to any gift box, so it can be sent directly to the recipient.

• Personalization: Make gifts extra special by allowing customers to add engravings or names to their products. Customers can request modifications to their products using the WooCommerce Product Extension extension. This will make it easy to personalize them for loved ones.

• Rush shipping: Use WooCommerce core functionality for a bonus shipping level for worried customers. For an additional fee, you can choose a shipping option that includes extra insurance and faster delivery. This will give buyers more peace of mind.

Gift cards to suggest

Last-minute shoppers are often the ones who shop last minute and don’t have the time to browse your entire store. You can help them by giving them digital gift cards. They are quick, easy, and just the right size. Long-distance customers will appreciate gift cards as they can send a gift that arrives in time for the holidays.

With the WooCommerce gift card extension, you can offer gift certificates for different amounts. The recipient can view their balance and instantly apply it to any item in their shopping cart.

Make a loyalty program

It’s not surprising that holiday shoppers need extra items to make the most of their time. A loyalty or points program will keep shoppers returning for more. This is a two-way investment. You show your customers you value them and encourage them to shop with you whenever they need a gift.

The WooCommerce Rewards extension makes things easy. This extension allows you to set up rules and guidelines for how points can be used.

Holiday shopping should be easy for you and your customers. With personalized recommendations, bonuses, rewards, and incentives, you can help your clients cross off their shopping lists. These are great ways for you to grow your business and add some sparkle to the holiday season.