What has your marketing campaign been like lately? Are they bringing you the desired results? Are you trying to make them better? If this is the case, you can boost your profits by incorporating a FOMO into your next marketing campaign. This article will show you 13 ways to add FOMO to your marketing campaigns.

Email marketing is one of the most successful eCommerce strategies in the past decade. However, when it comes to email marketing, simply sending emails about your products to a general audience is not enough. To ensure that your emails don’t go to the junk folder, you need to invest more time into them. Let’s get into the details and learn how.

What is FOMO marketing?

Humans are wired to avoid risk. Avoiding risk is a way to avoid making a purchase online. We won’t buy unless the product is worth our time and money. We also risk missing great product offers due to this risk-avoidance attitude.

FOMO marketing is a solution to this problem. FOMO marketing gives hesitant buyers a little push to buy your product. Marketers need to create this small, but powerful urge by framing their message in a way that can incite fear in their target customers. This article will show you how to do it. To give you an idea of how I explain it, let me first show you an example.

Let’s suppose you are looking for headphones and have an idea of what they will look like. You then see an advertisement on Facebook for the exact pair of headphones that you are interested in at a great discount. Are you ready to open your wallet? No? But what if it’s a 40% discount, and it’s the final day? Now, yes? Great! That’s FOMO. You will miss this great deal if you don’t act quickly. This is how FOMO marketing works.

13+ Effective Techniques for Successful Email Marketing Campaigns

1. Offer a limited-time promotion

Sending your prospects a promotional email that is only valid for a limited time creates urgency. The time limit could make the difference between your prospects considering your product or making a decision immediately.

This one is easy to understand. People want to purchase products that meet their needs. If they are already considering you but are still reluctant, push them to make the purchase. You can do this by offering a discount.

If you want to preserve your profits, it doesn’t necessarily have to be a discount every day. They can be given a promotional gift, an eBook or 15 days free use of another product.

2. Use Testimonials:

FOMO is at the core a feeling that you don’t want to miss out on something great other people are experiencing. How better to let your target audience know they are missing something than having existing customers tell them? Online shoppers trust brands less than those who have been there. However, they are more likely to trust people who have been there.

A positive email campaign featuring testimonials from your customers about your brand will inspire your prospects to take action.

It’s not a new strategy in marketing. The desire to make people’s lives easier by offering a product or service is a tried-and true approach that continues to be effective.

3. Make it exclusive:

Everyone wants to feel special and exclusive. Sending an email message to your subscribers that offers them a special promotion and reaching out to them. This is a great opportunity to make use of your email-list segmentation and send special offers to people who haven’t converted in a while. 

4. FOMO – Front and Center

FOMO can sound bad because it appears you are trying to manipulate customers’ emotions. This is not true. You don’t need to conceal the fact that your FOMO email marketing campaign is being run. As long as you are honest about it and keep true to your offer, it’s okay to be open with your audience. Your email campaign will be more effective if you make it clear to your audience that they will lose the deal if not act.

It might be a good idea to tell those who haven’t responded or clicked a link on your email that they won’t be emailing you anymore. This could encourage them to reevaluate how they’ve been engaging with your emails. You might find that they have been putting off visiting your website because of other obligations. This can be a good reason for customers to click through to your site or opt-in to receive your emails until they are ready to buy. If they don’t click through, it’s time to find out who your customers aren’t.

5. Experiment with expired content:

Although this approach may seem like a marketing thorn in your side, it is actually a good one. Your goal as a digital marketer is to create timeless content that can be used for years. Expiring content can be a powerful strategy to get people to take action. To remind people that the offer will end soon, it can be very effective to email a list with a post or offer.

The impact of FOMO is obvious with Snapchat, a popular app that was built around the idea of FOMO. Snapchat allows you to view a photo or video for a short time before it disappears forever. This is FOMO at its best. Snapchat users want to participate in photo or video exchanges before they are gone forever.

Although your job as an email marketer may seem more complex than simply getting people to take photos of one another, it is not impossible. You can send cold emails to thousands of contacts by using clickback emails. Then, you can present them with the possibility of missing an opportunity and encourage them to take action.

6. Flash Sales:

Flash sales are where your product or service is sold at a greatly reduced rate for a short time. Your customers will feel more urgency the shorter you make the time.

These are the two essential steps to create a flash-sale email campaign that is successful:

• Offer a substantial discount. Your customers will be convinced to take action if there is a significant difference between the sale and regular prices.

• Be clear about the time limit. Do not leave any doubt about the time frame of your flash sale. Do not just use generic phrases like “time-limited flash sales,” but instead give a timeframe (48 hours, 72hrs, etc.).

7. Seasonal Sales

Your FOMO email marketing campaigns can be more engaging if you only offer one product during the year. This is why you should think about the Pumpkin Spice Latte. You can increase your sales by creating products that are based on special events such as Valentine’s Day or Halloween.

Even more successful companies like Victoria’s Secret or Bath & Body Works can be used as inspiration to launch your own “semi annual sale” and make a profit.

8. Send reminders

For a large number of subscribers, one email will not suffice. Potential buyers may be very busy and miss your emails. Don’t send just one email. So that FOMO offers reach all customers, send reminder emails throughout the campaign. Reminder emails should be gentle at first, then escalate in urgency as the final days of sales approach.

While reminders are wonderful, you shouldn’t overuse them or bombard customers’ inboxes. Send one email per day and no more than three to four emails in any given email marketing campaign. Sending too many emails will make your subscribers feel annoyed and may block your email marketing campaigns.

9. Establish Deadlines

A clear deadline is more likely to make a project go quickly. FOMO marketing campaigns are no different. Customers can feel more motivated to act when there is a deadline.

These are some of the best ways to include a deadline into your marketing emails.

• Sale ends at midnight

• Last day of sales

• You have 2 days to redeem your deal

Whatever your preferred wording, be sure to clearly state the deadline. People will hesitate to take their time if they aren’t sure how long the promotion will last.

10. Get Free Shipping

All of us have been there. Sometimes we think we are getting a great deal, but the shipping costs surprise us and we end up abandoning the purchase.

Shipping can be costly. Although it may seem small in comparison to the cost of the product, shipping costs can be very costly. This can cause customers to abandon their purchase.

The lure of free shipping is very powerful. Let people know through email marketing that free shipping is available but only for a short time. This will generate interest and drive sales, just as any other temporary discount.

11. Offer Loss Aversion:

People will act more quickly if they feel there are no risks in completing the deal. This psychological reaction is called loss aversion. This psychological response to loss aversion is rooted in the fear of a catastrophe, but you can make use of it to increase sales.

Tell your customers about the loss your product can alleviate. It doesn’t have to be a catastrophic loss. Don’t sound like you are threatening your customers. Let me show you one example. Your customers will be more inclined to purchase your product if you inform them of a problem that causes them to lose money or to affect their relationship.

12. Use the right language

The key to creating urgency in your marketing campaigns lies in the use of the right language. It is crucial to use words that convey urgency in order to let your customers know they are missing out on great deals if they don’t act quickly. These are the most common words that are used in these types of email blasts.

• Get it now
• Quick
• Hurry!
• Instant
• Approaching
• Rapidly
• Close
• Never
• Quick
• Yet again
• Seconds
• More

It is important to use the word “you”, in all your emails. It is one of the most commonly used words in persuasion. This will give listeners the feeling that they are being spoken to directly. In your emails, ensure that you use action-related words such as “buy, shop, enjoy”. These are call to actions that encourage customers to take action.

13. Use the right words in the right places:

This is the most important point. If nobody opens your emails, all the effort you have put into them will be wasted. Make sure the recipient opens your email. Don’t conceal the urgency in your body. With a well-crafted email subject, you need to grab your customers’ attention immediately.

You can grab a customer’s interest by telling them in the subject line that you have a great deal of savings or can solve their problem, and they will be more likely to open your emails. 

Last words

You should be able to create a profitable marketing campaign using the FOMO component to increase your sales with all the strategies you’ve just learned. Last, I want you to remember that lying about your offers or faking a limited-time offer in your email marketing campaigns will cause more damage than good. These tricks can lead to short-term profits but a negative impact on your business and reputation.

Keep your offers consistent and let people know that you have a great deal for them. But don’t overwhelm your customers.