All e-commerce websites need to drive traffic. After they win it, the next step is to convert visitors into clients and then recurring buyers.

This is impossible if your website does not provide an excellent user experience (UX). It will certainly hurt your eCommerce business in many ways.

• A potential client may abandon you because he found another website that is simpler and more user-friendly than yours.

• This can impact your search ranking since Google prioritizes websites that are easy to navigate and relevant.

This will prevent customers from feeling frustrated and discouraged. Do you want to be able to do it? You can achieve it by making sure your eCommerce website adheres to the best UX design practices and standards.

Allow your user to interact using a clear navigation

One of the biggest mistakes made by websites is confusing and inconvenient navigation. Site navigation is a key element of your website’s success. Customers won’t be able to buy the product if they can’t find it.

You can create a unique user experience by keeping your users in mind throughout the design process. This will ensure a profitable business.

To create a unique user experience, you don’t have to reinvent the wheel. You only need to know:

• Visitors will find it easy to use, and they can spend minutes there without worrying.

• You can segment your products based on the type of product, their design, and any other relevant parameters. Your visitors will be able to find the product they need easily.

• To ensure that users don’t miss subcategories, sort them under multiple categories as appropriate and logically.

Give concise and understandable product descriptions

No one likes to read a product description that is too long and confusing. Make sure you create clearer text that explains the most important aspects of your product. It should be easy to read and understand by every customer.

Do you want to make product descriptions more concise and informative? These are some ways to do it.

• Consider your target audience and gather all relevant information.

• Before you begin writing, it is important to know all you can about your audience. What makes them happy and laugh? Why do they hesitate? What is most important to them?

• You can tap into their emotions to create a stronger connection and communicate with them. They will be interested in you, it is certain.

However, it is important to make sure that you create a clear and unobtrusive invitation message. CTAs are the well-known calls for action. An STA is an attractive invitation for your users to take the action you want.

Retailers and you should spend sufficient time thinking about creative and compelling ways to communicate their call to action. Clearer calls to action translate into more sales.

For product pages, use a customer-centric strategy

It is the first impression that counts. It is crucial to ensure that information is easy to access. This will allow visitors to feel content and find harmony between elements.

On a product page, for example, all information necessary to make a purchase decision can be found close to the Call to Action. Reviews and other information are easily sorted and accessed. Don’t lose your user.

Let’s get it sorted out using the following tips for product page layout .

• Your copy should be concise. Use bullet points and short paragraphs to highlight your key points. Your customers should be able to quickly digest the information.

• Include price, shipping information and product options in addition to the main CTA. Remember that customers will want to see this information before they proceed with the checkout process. Make sure you include it close to the main CTA.

• A potential client should first read reviews. It is a benchmark before making a purchase decision. Show a separate section for reviews and sorting options down the page.

Sometimes, it’s impossible to get direct feedback from customers about particular pages. Heat maps can be used to visualize customer interactions with product pages. It is also a good idea to include video user testing.

Optimize your site’s performance

Websites are often abandoned as soon as they appear. We also close them if they take too much of our time. We as consumers want to find the information we need quickly.

Google even considers page load times when determining your site’s rank. Research shows that 9.6% of visitors will abandon your site if it takes longer than two seconds to load. Each customer is unique and could result in significant revenue losses.

To maximize your page response, you can take several actions.

• Your web pages should load quickly and all images should be displayed correctly. To make this happen, use browser caching as well as expired headers . It’s amazing how much they can make a big difference.

• Optimizing your resources JavaScript, CSS and images will reduce bounce rates. To reduce your coding files and to optimize your images, you can use the minify tool. There are many of them around.

Optimize your Mobile Store User Experience

Most people search for everything nowadays on their smartphones first, then later on their computers. Optimizing your store for mobile is essential.

Your store can be made fully responsive. A responsive website will allow your layout to adapt to any screen size.

Your website should load quickly , with clear fonts that can be adjusted on mobile devices. Make sure that tappable elements can be touched easily.

A native mobile app could also be an option for your eCommerce store to enhance the user experience. You will be able to sell more by making the purchase process simpler, faster, and easier.

A great product filtering experience

Product filters allow customers to view products that they are interested in. Product filters make it easier to perform quick searches and combine searches.

Many websites have filters. However, they don’t always work correctly. It is not enough to have product filters, but also to ensure they work. What if your filters don’t work correctly? They are hidden from view, so users won’t be able to find them. Are they in the right location? What if the user chooses the wrong filter? There’s no way to undo it without losing all search results.

It can be a hassle to handle, so your customer may turn away.

You can improve your eCommerce experience by checking that your filters are functioning correctly. It is also a good idea to check the different uses for which the filter should be used.

If filters are functioning properly, the next task is to optimize them by doing the following:

• Users can choose multiple filters to have more options.

• Allow users to set manual filters, such as price range selections.

• To help users find the best filter combinations for each product type, use logical filter groups.

• Support filter groupings that users can expand as necessary–especially for smaller screens.

• To show them off properly on mobile devices, design a mobile version

Optimize your Sales Funnel to increase conversions

It is true that users will remember the end of their journey on your website more than the beginning. You should aim to provide a unique and complete user experience. You need to have a complete view of your customer journey. Optimizing your pages includes your homepage, product list, category pages and cart pages.

Your site should make it easy for visitors to navigate seamlessly between pages, and with as few distractions as possible.

To ensure your pages are well-integrated, ask the following questions:

• Are users able to navigate between different categories easily?

• Include a cart button in your header so buyers can check out when they are ready?

• Include a button that displays a mini-cart as a sidebar so buyers can quickly check their shopping cart?

• Is there a preview of the product so you can quickly check it?

• Do you need to ensure customers that certain pieces of information are consistent across products, carts, and checkout pages?

Avoid the common mistake many retailers make. These retailers ignore all of these points and focus only on optimizing pages, at the expense of the entire site. Customer journeys are everywhere.

After you have completed the purchase process and satisfied the customer, it is time to consider the post-sales experience. Remember transactional emails, returns and refunds. It is easy to forget about optimizing for the entire sales funnel.

Feedback is a great way to build real connections

The best way to gauge the quality of products and services is through feedback. Customer feedback surveys should be a priority. To encourage clients’ opinions, businesses should create a feedback system.

Before a client has a problem, ask customers to give their opinion.

It is easiest to include feedback forms on your website. This shows your users that you care.

Avoid the hassle of a lengthy and tedious checkout process

The client made the purchase decision. If we don’t ensure a smooth checkout experience, the client will face a lot of difficulties.

Overly complicated or confusing checkout forms are not something that anyone likes. These forms make shopping online a tedious task. The Baymard Institute reports that 69.57% customers abandoned their cart due to a lengthy or complex checkout process.

Do not lose customers at any cost. Simple changes can be made to create an easy checkout process. You can speed up the checkout process by using auto-fill forms. Make sure you include clear shipping information and the correct CTA in a prominent place.

To ensure a successful purchase, it is important to keep your checkout page clear. You should put a lot of thought into the design of your checkout pages, making sure that all important elements are prominently placed.

Part of the job is to experiment with which layouts work best. To ensure the best user experience possible, keep testing different layouts and payment options.

Avoid the “on-off”, and place your faith in small changes

These tips are only applicable if they enhance and provide a unique experience for customers.

However, there is a fatal error that you must avoid.

Many online retailers adopt an “on-off” approach to user experience optimization. They will redesign their entire website every few years, it turns out. They often change everything, from the entire design to product descriptions and images.

This leaves little time for testing, the collection of user feedback and troubleshooting.

Instead, play like the great players. You can copy Amazon’s approach and use it long-term to test. It is more efficient to make small changes over several weeks or months than to completely redesign your site all at once.

After you have tested the changes, you can implement the winners or brainstorm new ideas. Your entire site may need to be updated over time. Avoid falling for the many drawbacks associated with an all-or nothing approach.

Notify me about offers, discounts, and freebies

We all love sales, promotions, and free shipping. If we inform our customers about these benefits during a visit, there are good chances to influence their purchase decision. All of these benefits should be included on the product pages.

Re-emphasize the benefits on your cart page. Many customers will be drawn in by a special discount or bonus. It grabs their attention and can sometimes make them feel confused if they don’t get it emphasized again when they reach the product or cart pages.

You should ensure that your landing pages are consistent with the ad content if you have promotions. If we want potential customers to feel confident that they are in the right place, this is crucial.

Magento Promo Banner

Promotional and notification banners in a variety of styles, including slider and pop up

Conclusion

Your business’ success is determined by the satisfaction of your customers. Satisfaction is a positive experience that provides a meaningful and unique user experience. A well-designed eCommerce store will make it easier to convert a customer into a regular client. It also allows you to outdo your competitors.

It all boils down to an easy-to-use, responsive eCommerce website, engaging copy, smooth checkout, and simple copy. This site gives customers what they need and can increase sales dramatically.