Image optimization or image management should be a top priority for every website owner. This is a great way to improve SEO and engagement, as well as technical website strength.

Image optimization offers some advantages.

• Reducing the web page size
• SEO-friendly HTML pages that load faster
• Save bandwidth

This blog will compare the best image optimization tools based on their pricing and features. Let us start by explaining what image optimization is and how it works.

What does Image Optimization mean?

Image Optimization refers to reducing images on your website without compromising image quality. Image Optimization speeds up loading times and improves user experience.

Image optimization is also important. Google favors images that are high-quality and quick-loading. This will make your product images and content images rank higher in Google and other image search engines.

Image optimization includes the correct file names, thumbnails, and alt attributes.

Image optimizing tools can be used to optimize images for the internet. Image optimizing tools can reduce file sizes without compromising quality.

Image optimization software can provide additional features that make managing your website’s image easier. Now let’s look at the benefits of image optimization.

Image Optimization has many benefits

There are a lot of images on the internet. More images will lead to slower websites. 

There is a solution to every problem. Image optimizing tools can help you optimize images without reducing their file size. Optimizing images with poor quality is different from optimizing them with a smaller file size.

Image optimization tools are available to speed up website loading times. To reduce image impact, you would optimize images on your site.

User Experience (UX).

Page loading speed is important if you want to provide a better user experience. Slow-loading sites can lead to lost customers and repeat visits. 

Search Engine Optimization (SEO).

Google’s guidelines emphasize the importance of website speed. Optimized images can bring you more visitors and search engine optimization. 

Popups are also a great way to improve your SEO.

• Popupsmart’s popup builder can be used for free. It takes just minutes to create.

Session Time and Average Pageviews 

Think about this: If a website takes too much time to load, will you leave it? Or would you go elsewhere? Websites that take too long to load are more popular among visitors who leave and never return. This improves page views and allows for a longer session.

The Best Image Optimizing Tools

Now we know how crucial image optimization is. Let’s now take a look at the best image optimization tools.

Standalone tools

1. Image4.io

Image4.io The number one image optimization tool. It allows for the optimization, delivery, and storage of images in one place.

Image4.io Capterra rating: 4.8/5

Outstanding Features

• Smart detection: This detects the device, network status, and browser of the user to provide optimized images quickly.

• Image SEO can increase conversion rates

• API Access for Full Access

• Image CDN (content delivery network) and image manipulation

• Websites and mobile apps can optimize images

• Integration with WordPress and Zapier.

• It is used to power SaaS and B2B, as well as e-commerce.

Pricing: Get 15 credits for free and plans starting at $39/m.

2. Imagekit.io

Imagekit.io offers image optimization tools that offer image CDNs with real-time transformation, automatic optimization, and storage.

Imagekit.io Capterra Rating: 4.7/5

Outstanding Features 

• Image transformation 
• Integration with external storage
• Global CDN
• Automatic image optimization
• Analytics & performance monitoring
• Images can have watermarking or text overlays.
• Thumbnail creation

Pricing: Premium Plans Start at $49.

3. TinyPNG

This image size compressor reduces the file size of images by using lossy compression techniques. This image size compressor reduces both the number and complexity of colors in images. This image size compressor reduces the storage data required by reducing data.

TinyPNG can store transparent images. TinyPNG stores transparent images.

The downsides are that it doesn’t offer advanced optimization or CDN capabilities for business websites. 

Pricing: Starting at $25/year with limited features.

4. Kraken.io

Kraken.io Another useful image optimizer/compressor tool is. It comes with a WordPress plugin. 

These are some of Kraken’s most prominent features:

• API for image optimization
• Zip uploader, image scaling
• Switch your CDN provider
• Cloud storage and web interface
• Optimization statistics & lossy optimization
• WordPress & Magento plugs

Pricing: Prices start from $5/m and 500MB per month. AdditionalGB can be added for premium plan quotas.

5. Compressor.io

Compressor.io optimizes JPEG and PNG images to speed up website speeds. You can choose between lossy and lossless compression.

The drag-and-drop functionality of this tool allows you to quickly compress images and fix orientation. You can also add a suffix to photos.

This is a simple tool that does the job, but it has no developer API or WordPress plugin. 

Pricing: Up to maximum. 10 MB. The pro plan starts at $50/year.

6. ImageRecycle

ImageRecycle is a tool that can be used for compressing images and PDFs. You can also use it to generate a report for your site.

Prices start at $10 for 10,000 images to get the advanced features. These are some pro features:

• Support for JPG and PNG, as well as GIF
• Unlimited websites
• WordPress, Woocommerce plugins
• Joomla, Magento extensions
• Shopify app
• API and Sub-Accounts Free
• 1-month backup/restore

7. Optimizilla

Optimizilla is a free online image compressor that optimizes images using lossy and efficient compression techniques. Up to 20 images can be uploaded in JPEG or PNG formats.

This is an online image-sizing tool that doesn’t have any extra features. Optimizilla is a good choice if you only have one file to search and a very small number of files.

WordPress Image Optimizer plugins

EWWW Image Optimizer

EWWW Image Optimizer reduces image size and speeds up website speed.

• Unlimited file size
• JPG, PNG, and GIF. WebP
• Images can be optimized using tools on your server
• Bulk optimization
• Compatible With Many Plugins and Themes
• CDN comes with Easy IO

Pricing – The core plugin is free. Pay for API keys to compress images up to 80%. Simple IO Features cost $5-10 per month. 

ShortPixel

ShortPixel can also be used to compress JPEG, PNG, and PDF files. 

This plugin allows you to optimize thumbnails on your website. Other outstanding features include

• Conversion of CMYK to RGB

• You can use the ShortPixel plugin on multiple websites or one site that has the same API Key.

• ‘Bulk’ optimizing

• No limit on file size

Pricing: 100 images/m are free Prices start at $4.99/m

Imagify

Imagify optimizes images, reduces file size, and doesn’t compromise quality. This increases website speed.

• This can be used with WooCommerce and NextGen Gallery.
• Optimizes JPGs, PNGs, PDFs & GIFs
• Resizes images
• Includes API
• It is simple and easy to use

Pricing: Get 20MB (roughly 200 images) of optimized images per month free of cost and convert WebP for $9.99

Wrap-up

Optimizing images can help improve the speed of your websites and the user experience. 

Optimizing images can increase traffic and improve SEO.