You’ve made the decision to partner with one of the top digital marketing agencies for your startup.
The digital marketing agencies have a unique set of skills. Here’s how you can get the best out of them.
You can say what you like about the development of ad tech and the evolution of online properties. But one thing is certain – digital marketing is here to stay.
Digital marketing agencies have become friends over the past decade and have shown us what we can achieve. As many of you know, it is difficult to classify digital marketing agencies. Part old-school ad agency, part dev shop and part design firm, they are full of tech geeks who love solving digital marketing problems.
It’s not difficult to get great work from a digital marketing agency. There are a few things you should consider when looking to get amazing work from a digital agency.
Here are 5 tips to help you work with a digital marketing agency.
1. Get Prepared
Clients with established brands are more likely to benefit from digital agencies than those who don’t have to spend time or effort to define the purpose of their brand online.
Consider how your brand will translate from TV ads and billboards to tweets of 140 characters, responsive web experiences, Instagram comments and other digital platforms. The work will be stronger in the end.
2. Embrace Experimentation
The technology landscape is constantly changing, especially in digital marketing. (Remember Shockwave?) Openness to new technologies and methods is key to getting the best out of your digital agency. Digital agencies are pioneers, whether it’s integrating video or adding gamification to an existing property.
Encourage experimentation and encourage this spirit. It’s a good thing to be open to trying new things.
3. Explore the Data
Everything can be tracked with digital properties. It is possible to track who visits your site, their origins, and what your customers are saying about you on social media. To a certain extent, you can also obtain metrics about who your visitors are and what beliefs they hold.
This trackable data can prove to be very valuable for improving digital project results. So take advantage. The link will take you to the top social media agencies for startups.
4. Expect More than Ads
A software engineer who can develop complex backend systems isn’t working in a digital marketing agency making web banners all day. There is nothing wrong with banners. Imagine what your digital agency could do and build.
Consider every interaction, click and stop on your customer’s journey from their home to your store or website. This is how digital can help solve technical and creative problems. Expect more from your digital agency the next time that you brief them.
5. Encourage Collaboration
We can all agree that it is better to work together on large client projects. But what may surprise you is that this collaboration should occur as soon as possible. It can be painful to inform a client that an app idea from another agency is not going to work, or that it’s not the right strategy.
Situations like these can be avoided if all agencies work together from the beginning. Awkward? Yes. It’s totally worth it when magic happens. Cross-agency projects can also be tricky if agencies work in silos.