When you run digital marketing campaigns, landing pages are essential.

We will be discussing four benefits of video on landing pages. Read on to learn how videos can be incorporated into campaigns to increase performance.

1. Videos help your audience absorb information better

Create landing pages. Create landing pages.

If you have too many words on your landing pages, leads may lose interest. Videos can be a great way to get your audience’s attention.

Videos enable you to share more information quickly. Videos can be used for complicated products.

It can be hard to describe your product in words. Video will help you convey more information to your audience in a shorter time. 

It is essential to include written content to rank your site on Google. Videos can help consume some of your content.

2. Videos Increase engagement

Engaging landing pages are a great way to get people to convert or learn more about your product. Videos combine audio and visual elements to create a connection with your audience.

Video is quicker and easier to communicate information than reading pages. To save time, many site visitors skim the copy.

Spending a few seconds on your landing pages will increase your audience’s interest in your products. The video encourages people to take the time to look at it all. This will allow them to stay on your landing pages and learn more about your products.

3. Videos to build brand associations

Brand association is an important part of your business. Customers should be able to identify your brand by the images and logos they see. 

Your brand’s personality, and brand, will struggle to shine when your brand uses blocks of text. The video makes it easier to promote your brand creatively.

The video has a unique ability to convey your brand’s message using both audio and visual elements. Your brand recognition increases by 139% when you view a video.

This is an excellent way to get people to know your brand.

What’s the value of brand recognition?

A strong brand is essential for conversions. Customers want to feel confident that the brands they buy products from are trustworthy.

If your audience builds trust and recognizes you, they will be more likely to remember you. 

Your leads will remember you when it comes time to convert. Video helps you do this better than reading a paragraph.

Video will allow them to recognize your brand and build trust with your company.

4. Videos boost conversions

Adding a video to landing pages can improve your conversion rate by up to 80% What can they do to convert leads into paying customers?

Video can be a powerful tool because it allows you to influence the emotional buying decisions of your audience To motivate customers to convert, many businesses use emotion. 

The American Society for the Prevention of Cruelty To Animals uses emotion to make people donate. A commercial or video might influence them to take action.

These powerful tools enable businesses to tap into customers’ emotions. This lets your customers see the product in action.

This allows leads to having a more in-depth view of your product before making a purchase. Videos can help customers get a better understanding of your product.

Emotional videos that are relevant to your brand can also help build brand awareness and convert leads.

You can use videos on your landing pages today

Videos have a huge impact on landing page performance. Have you got any ideas for using videos on landing web pages?  

Leave a comment below with your suggestions