LinkedIn is the most used website for business, with over 750,000,000 members. Here are five more reasons LinkedIn should be part of your B2B Marketing Strategy. Let us convince you.

Why LinkedIn is a Good Choice For B2B Marketing

LinkedIn allows B2B marketers to connect with the right business partner, professionally present their company to potential customers, and recruit top talent for their companies as employees.

LinkedIn is an important channel within our Lead Funnel Framework. It is located after the Planning Phase where you decide your audience, goals, and USP.

LinkedIn is an indispensable demand generation channel to help potential buyers narrow their choices and weigh all possible options. If you want to be on a customer’s shortlist, this is crucial.

Still not convinced that LinkedIn is the best place for B2B digital marketing for your business? Take a look at these five reasons.

1. Context and context

The context of LinkedIn is an advantage. It allows you to see the past and present of your employees. 

LinkedIn lets you advertise by placing your ads on a news feed. This news feed includes industry news, expert advice, and career tips. Your peers can also offer insights and recommendations. LinkedIn allows you to advertise by placing your ads in a news feed that includes industry news, expert advice, and career training tips.

Your LeadGen advertisement (we’ll come back to this later). It will be displayed on LinkedIn to people interested in improving their industry. Think about it. When do you most likely fill in a form to get a white paper or case study related to work?

These are Marketing 101’s Four Ps.

2. Targeting exactly

A lot of the data LinkedIn uses for targeting ads comes from users.

LinkedIn has a vast array of targeting nearly limitless options. Targeting strategies are the same.

Before we launch any campaign, we carefully consider which targeting parameters are most effective to reach our audience. A campaign that includes multiple IT job titles may reach people with those titles but not someone with obscure titles or performing IT functions with another job title. Function parameters can be used instead of job titles. You can also use your skills.

You can use strategic testing to determine the most effective targeting parameters and audiences. Continue tweaking the audiences for optimal performance. 

3. Use your data effectively

Can you identify the person you want to reach? You can upload a list to LinkedIn and it will match at least 300 profiles. A Matched Audience is a group of people that matches your email list.

LinkedIn offers unique targeting options, including account targeting.

LinkedIn has recently added Lookalike Audiences. Create a lookalike community and upload your customer list to reach customers like yourself.

Tip: If the match threshold is met, Matched Audiences or Account Audiences can be used to make exceptions. 

To retarget your visitors with relevant content, you can add the LinkedIn Insight Tag to your website. This information includes information such as which job titles are most popular and which functions resulted in the most clicks.

Reason #4 – The Right Tool at the Right Time

Digital advertising allows prospects to be reached more efficiently. 

There are many advertising products that LinkedIn offers, in addition to the targeting options LinkedIn provides. Text ads can still be very effective when used in the right context.

Ad Goals

LinkedIn offers many ad goals and is constantly adding new ones. We love Website Visitors and Lead Generation. You can find them all here.

• Brand Awareness Soon
• Websites visited
• Engagement
• Video Views
• Lead generation
• Website conversions – Coming Soon
• Coming soon: Job seekers

Website Visit Objective

Traffic ads using the Website Visit objective (or traffic ads) are used to drive traffic to your website, pages of your site, landing pages, or pages. 

Did You Know That Most Facebook Ads Clicks Don’t Generate Traffic to Your Site? The clicks could be on your profile picture or click to your profile page. All clicks are subject to charges. 

Only clicks that bring traffic to your destination URL will be counted and charged by LinkedIn. This is what we love.

Lead Generation Ads

While we love the website visitor goal, our favorite LinkedIn objective for Lead Generation is

Leads are at the core of B2B Marketing. This is especially true for services or products that require long buying cycles. LinkedIn’s Lead Generation objective solves this problem.

LinkedIn’s lead-generation ads feature a native type. This goal is even more impressive since LinkedIn fills the form automatically with user information.

This objective is very popular. 

Ad Formats

LinkedIn offers many ad formats including single-image ads and carousel image ads. We prefer InMail or Message ads.

LinkedIn InMail

LinkedIn InMail functions in the same manner as MailChimp but is more efficient.

InMail’s strength lies in the delivery of the campaign. Regular email campaigns get only a 10-15% open rate.

LinkedIn InMail lets you use any of LinkedIn’s targeting tools. Simply write a message convincing your potential customer to convert and include the link to the lead magnet. 

LinkedIn InMail provides additional value ads like multiple CTAs and a banner picture.

What are LinkedIn’s Ad Objectives and Ad Formats?

Ad Objectives

• This goal will allow you to generate as many impressions as possible of your brand.

• Website visits- Drive traffic to your website, a page on your website, or a landing page.

• Engagement – Increase your social engagement with your ads and/or your followers on LinkedIn

• Video Views- Get as many video views as you can

• Lead Generation- Use a native form to capture leads. It will be pre-filled with information from LinkedIn about a user.

• Website conversions– After you add this goal to the platform, it’ll be perfect for increasing conversions like filling out a form or watching a video.

• Job seekers-Drive clicks for job posts and other career-related experiences 

Formats to Ads

• Ad with one image – This ad promotes one image along with post copy, a headline and

• Carousel image Ad – Promote multiple images in a rotating cartel along with copy and headlines.

• Video Ad: Promote native videos using post copy, headline, and destination link.

• Text Ad: These ads can be found in the right-hand column of the desktop experience.

• Spotlight Ad: These dynamic ads can drive traffic and conversions.

4. Employ your employees to maximize your company

Your employees are your greatest asset. Your greatest asset is your employees. Give them the tools they need to succeed.

Employees can be your greatest asset, and spokesperson for your business if they have optimized profiles. Optimized profiles can help increase your search results visibility on LinkedIn and other platforms.

Google won’t let LinkedIn go without a page-crawling adventure. Your headlines and summary should reflect what is most important now, not three decades ago.

We have prepared a step-by-step guide to profile optimization. 

Employer amplification is another way LinkedIn can work for you.

An employee sharing one of your LinkedIn posts will increase your organic reach. However, your post can be shared by many people.

Don’t let your greatest asset be wasted. Encourage your employees to share and interact with your content. A simple employee amplification program that requires very little effort from them is possible.

Can we help?

Are you still skeptical? Are you ready to use LinkedIn for B2B Marketing? Check out our Ultimate Guide to LinkedIn B2B marketing ebook. The actionable strategies for increasing traffic, leads, and sales will be a hit with you. We offer social media advertising and training as well as sales enablement tools to help you win online. If you are interested in learning more, sign up for a complimentary initial consultation/discovery meeting. Book yours today to see if you can benefit.

Why LinkedIn is a Good Choice For B2B Marketing

• LinkedIn is the most used website for businesses, with over 660,000,000 users.

• LinkedIn is a tool that allows B2B marketers and business owners to identify the right business partner, present themselves to potential clients, and hire star talent for their companies as employees.

• We have prepared a step-by-step guide to profile optimization.

• These Lead Gen Pitfalls

• Stay up to date with these Twitter channel notifications