05/27/2022

Why is UX important for Ecommerce?

Insights

4 min remaining

Your customers will buy from you for the products and services you offer.

Your products can’t be sold online. 

Ecommerce is dependent on UX. UX is essential to ecommerce.

This page will discuss the most important aspects and features of ecommerce UX. This page will assist you in making sure your online store is successful.

What components make a good UX?

To create a great UX on your website, you must first think about what your audience wants.

Simple navigation

A person looking to buy from your website must be able to locate it quickly. Customers will be able narrow their search using the categories.

There might be several subcategories if you sell many kinds of shoes. These could include “running shoes”, dress shoes, and casual shoes. It all depends on the size of your inventory.

Customers can click a few links to find the information they are looking for on your website and then move on to the next stage 

Transactions in minutes

The purchase process should be easy since you will be purchasing the product. 

But, this isn’t possible for all ecommerce websites. Instead, you can focus on the important information and make as few clicks as possible. This could include asking for the customer name and shipping address.

To purchase the product they want, a customer must only visit four pages. Customers may abandon a site if they experience slow loading pages.

Simple communication

The language of your website is key to sales success. A simpler UX makes it easier for users to use.

What can businesses do to create a great UX?

These strategies are best to create great UX for your website. This is the most popular way to ensure that your visitors enjoy your site . 

Creative 404 Pages

Users don’t like 404 pages. They almost always indicate the page is not available.

It’s possible to use creative and entertaining ways to notify users that the page is unavailable.

Google is well-known for its sketched robots. Some sites also use fun graphics like a person walking down stairs or someone looking confused.

You can suggest pages similar to what is being searched for by adding links to your graphic. This will ensure that they stay on your site and not close their browser.

Writing short paragraphs

This old rule is used in journalism writing. It also applies to the Internet.

People tend to read shorter paragraphs more than longer ones.

Long paragraphs can cause users to feel overwhelmed and need to do their homework 

Instead of focusing on UX, write short paragraphs that encourage readers to read every word on your page.

Calls to Action

Last but not the least, every page on your website should contain a call to action that tells users what they should do next.

Customers need to be told how they can get one step closer to becoming paying customers.

It doesn’t matter whether you want to link directly to product pages or category pages. A button that says “Buy Now!” can be included. These buttons are smart ways to get new customers.

Call to action almost guarantees success. Learn more about psychology and how to use it to grow your ecommerce company. 

Kobe Digital specializes in ecommerce UX

Kobe Digital is a group of ecommerce professionals who can design a beautiful UX for your website. 

Call us today to get a free plan or get a UX strategy that will help you build an ecommerce store.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.