06/26/2022

How To Use White Space in Web Design Effectively

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Take a look at the elements that must be included in a website design and you’ll see that white space isn’t on that list. 

Whitespace is not empty space, contrary to what some may think. Whitespace is one of the most powerful creative elements in web design.

If you’re interested in white space and its use in website design, continue reading. The article will discuss best practices and give examples to help you implement it on your site.

What’s white space?

Whitespace is commonly used to describe negative space. This is the area that surrounds and within visual elements such as imagery and logos. 

  • Large margins in a single page
  • The space between the text blocks (and between each letter) is called kerning typography.
  • Negative space within or around images

White space was popular in the first half century. Web developers and artists have used white space since then. 

White space is an important element of website design. White space is a key element in website design. It can balance visual areas and direct visitors to certain areas.

Below is a website template that uses a gradient background. This is a very popular web design trend. This background frames the subject and is considered whitespace. It is also found between navigation menu links in the website head.

What are some of the benefits of white space in web design

White space is an essential part of the user experience, even though it may seem invisible to visitors. Both website visitors and the brand who created it are benefited.

Improves legibility. Use the right amount of space between lines, words and letters to make your content easy to understand and read.

Harmony – A website that is well-designed and leaves little white space can help visitors feel more relaxed, at ease, and focused.

It can help reinforce your brand’s tone. White space is a modern web design element that can communicate your brand’s personality and style.

It aids in organizing: White space can be used when designing websites to enforce visual hierarchy. Using negative space can help create a flow between pages, and improve their usability.

Visitors are motivated by action: White space can highlight key calls to action (CTAs), and direct visitors to make an appointment, buy a product, or contact us to learn more.

Make use of white space in web design

Use these white space best practices to add new content on your website.

1. You can use both micro and macro white space.

Every type of white space serves an individual purpose

Microwhite space is the space around small elements on a webpage. 

Macro whitespace is larger spaces in web designs. You can use macro white space to improve user experience and organize content.

2. Don’t go overboard

As we’ve seen, white space can add a lot to your website design. This will help ensure that each use of white space is effective.

  • Is it too empty?
  • Can visitors read and understand what they see?
  • Do visitors know where to focus?
  • Is the whitespace a distraction from the surrounding elements or an enhancement?

How much white space is optimal? Having enough white space can increase the attention of visitors and improve engagement.

3. White space helps you to maintain visual hierarchy

A website’s visual hierarchy is the first page visitors see. Some people may have trouble focusing or finding the next step in messy layouts.

White space highlights important pages and increases trust in brand experience.

The Blocks of services can be stacked in many ways. Customers will be able see the visual hierarchy by using the right combination white space, ordering, layering and completing their bookings. 

4. Pay attention to the white space around your CTAs

The most useful websites have a primary call-to-action button. It might be, for example, “Make Reservation” on a restaurant website. It might be “Buy Now” for eCommerce businesses. A CTA is a button on a blog that allows you to contact the owner. However, it may be “Subscribe.” “

CTAs should be surrounded by white space on your website. However, this doesn’t mean that you have to separate your text from your buttons. It is important that visitors are able to find CTAs quickly and without being distracted.

White space isn’t just for call-to-action buttons. It also benefits website forms. Visitors might abandon sign-up if they are unable to find contact information or checkout forms.

5. Mobile is important!

Whitespace is a problem for mobile websites because it leaves less space on smaller screens.

When you switch from desktop view to mobile, you will feel a constricting effect. These paragraphs can look too long or intimidating on a mobile device.

How can we solve this problem? Enhance the user experience by using white space.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.