Are you looking to expand your product sales? Facebook Marketplace is a platform that allows you to sell your products on one of the most popular social media networks in the world. Continue reading to find out more about Facebook Marketplace and to get answers to questions such as:
- What is Facebook Marketplace for businesses?
- Who can use Facebook Marketplace?
- What are the advantages of Facebook Marketplace for a business?
- How can I post to Facebook Marketplace?
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What is Facebook Marketplace for businesses?
Facebook Marketplace for Business is a place where you can find, sell and buy products. This marketplace allows businesses to sell their products along with regular Facebook users.
All transactions are made through Facebook Messenger. This allows companies to communicate one-on-one and connect with buyers.
Who can sell on Facebook Marketplace?
These businesses can be sold on Facebook Marketplace
- Auto dealership: Dealerships cannot sell new or used vehicles through Facebook Marketplace. Auto dealers are also allowed to sell ATVs and boats.
- Agents: These agents can list homes and apartments for rent on the Marketplace. You can also list homes for rent on the Marketplace. However, most agents use this category to list rental properties.
- Ecommerce retailers can sell on Facebook Marketplace. As long as the products aren’t banned from selling on Facebook, almost all businesses that sell products online will be able to sell them.
Facebook Marketplace allows you to start selling if your business falls within any of these categories.
Facebook Marketplace offers 5 benefits for businesses
We have answered the questions “What is Facebook Marketplace for businesses?” and “Who can buy on Facebook Marketplace?” Let’s now dive into the benefits of selling through this platform. You want to find out what benefits you will get from selling on the marketplace if your company qualifies.
1. Reach interested buyers
Facebook Marketplace is a great investment in your business as it allows you to reach potential buyers. People are searching for similar products to yours. Let’s suppose you sell office furniture.
When someone searches for office desks, they will see your product listings alongside those of other desk sellers. Your product is likely to be of interest to them because it matches their search. You’re therefore reaching people who are interested in the products that you offer.
2. Without leaving Facebook, you can provide all the information that a buyer needs.
Facebook Marketplace allows you to provide all information for your customers. You can easily give all details about your product to shoppers on Facebook Marketplace. They don’t need to go anywhere else to find the information. This is an example from Overstock.
The description section provides detailed information about the product and its features. Scroll down to see the star rating and reviews. This allows you to see how others have rated the product. The listing also includes information about pricing, including the item’s cost and shipping policies.
This listing gives users all the information they need to make a purchase. You’re more likely to make a sale if you have all the information you need in one place. It also makes it easier for users to buy products directly from the Facebook app without leaving the app.
3. List products for free
Facebook Marketplace is a great place to sell products. It’s completely free. To create an account and maintain products on the website, you don’t need to pay any fees. Only a small fee is charged when you sell products.
The fee is 5% per shipment and $0.40 for orders less than $8. This selling fee covers the cost of payment processing as well as taxes.
4. Your audience will make one-on-one contacts
Facebook Marketplace offers businesses the opportunity to build a personal connection with their audience. If someone likes your product, they can send a message asking about it. This allows users to establish a connection with you so that they can receive answers to their most pressing questions.
By connecting with prospects and answering their questions immediately, you’ll keep them interested. You can quickly make sales with Facebook Marketplace
5. Mobile-friendly listings are available
You can get mobile-friendly listings through Facebook Marketplace. Because 98% of Facebook users access Facebook via their mobile phones, mobile-friendly listings are important. A listing you post on Facebook Marketplace is already optimized for mobile devices.
You don’t have to adjust your listing to appeal to these users.
6. Brand exposure
Facebook Marketplace allows you to promote your brand. Your brand name will appear below your product listing on the Marketplace. Your brand will still be exposed even if they don’t click on your listing.
They will remember you later and may even return to your listing to purchase again!
How to post on Facebook Marketplace
Are you ready to sell on Facebook Marketplace? These are the steps to get you started on Facebook Marketplace.
1. Make sure that your products conform to the guidelines.
Before you post your products on the Marketplace, make sure you verify their eligibility. To ensure that your products are not prohibited, you can check Facebook’s Commerce Policy. The following are prohibited items:
- Products for adults
- Alcohol
- Animals
- Material and goods that are hazardous
- Ingestion of supplements
- More
Marketplace will not sell products that fall within any of these categories.
2. Register with a Marketplace Partner
A listing partner is necessary to enable you to sell on Facebook Marketplace. These listing partners allow you to post your inventory on Facebook Marketplace. These listing partners include:
Partners with one of their listed partners can start integrating products from these partners. These listing partners allow you to upload your products, and then share them via Facebook’s marketplace. What if you don’t have an inventory partner?
You can use a form if you don’t have an inventory partner, or if your partner is not listed on Facebook.
After you upload your inventory to Facebook Marketplace, you can create product listings. The following information must be included in every product listing:
- Product category
- What are you selling?
- Localization
- Price
- Product image
- Product Description
This information is crucial to ensure that shoppers aren’t left with any questions regarding your product.
Get started with Facebook Marketplace to start your business
Facebook Marketplace offers a great opportunity for your company to sell products to interested leads. Kobe Digital can help you get started with Facebook Marketplace. We are a Facebook Marketing Partner and we understand Facebook.
