Brand marks are the key symbols brands use to market their products and services. Large-scale businesses often have recognizable brand marks.
Many companies use brand marks as their primary identifiers for products and services.
Target audience groups recognize effective brand marks, which helps businesses market new products confidently and seamlessly.
What is a brand name?
A brand mark can be described as an image or symbol that a company uses to identify its products. The company’s brand mark helps to build a reputation and enhance its brand identity.
Any of these elements can make up a brand mark:
- The company logo
- Recognizing shapes and colors
- An internationally-recognized brand picture
- A pattern or design
- Icon of a simplified brand icon
A brand mark must represent the company well and help it stand out from the rest.
Simple, memorable, and dynamic brand marks are more likely to resonate with customers. Customers will remember your brand name over time, so it is important to maintain consistency.
Many companies have used their brand marks to rise to new heights. Brands have been able to establish themselves as household names through the use of identifiable brand marks that gain the trust from consumers.
Nike Swoosh is a successful brand mark
Nike’s use of its brand name to promote its products has been a huge success.
The Nike Swoosh’s Wikipedia page documents its evolution and company history.
In 1971, Carolyn Davidson, a graphic design student, created the simple logo. The logo was initially displayed in many colors by Nike, including red and white. The company has since shifted to a black-colored palette.
Nike has used the Swoosh in athletic endorsements to build brand awareness for many years. The company has partnered its brand with many of the most prominent athletes in professional sports since 1972 when it signed their first deal with tennis player Ilie Nastase.
For 23 years, the Swoosh has been accompanied by the word “Nike” since its inception. They removed the text from the Swoosh in 1995 as part of the first significant corporate rebranding efforts. This move placed the firm’s brand mark at the forefront of all marketing efforts and gave their business a more personal touch.
This brand has achieved a high level of notability thanks to its fluid, crisp appearance and Nike’s forward-thinking commitment to advertising excellence.
McDonald’s Golden Arches is a successful brand mark
Another mark that has its own Wikipedia Page, McDonald’s Golden Arches is a part of one of the most famous logos in the world.
McDonald’s has used the Golden Arches in many forms throughout its history.
The original was added to McDonald’s restaurants as an addition that would attract the attention of passersby. Stanley Clark Meston, an architect, helped to refine the design and delivered parabolic fixtures that communicated energy and movement.
McDonald’s began using the Golden Arches in 1953. This helped to attract customers for the next ten years.
The company started to move away from the physical arches in 1962. They also began to incorporate the Golden Arches in their logo, leveraging the brand awareness that the hooks had generated.
The present McDonald’s logo, which was created in 1968, prominently features the Golden Arches. The logo is a staple among customers, and even the term “Golden Arches”, has been synonymous with McDonald’s.
The McDonald’s Golden Arches brand has helped McDonald’s maintain its competitiveness in the fast-food industry with little change over the decades.
Apple Silhouette: A successful brand mark
Apple Inc., a tech giant, has used the Apple Silhouette in its logo for the majority of its existence as a symbol of simplicity that they offer to the consumer tech market.
First seen in 1977, the brand mark replaced an intricate representation of Sir Isaac Newton under a tree. For over 20 years, the Silhouette was colored in rainbows. However, Steve Jobs returned to the company in 1997 and chose a monochromatic design.
Apple has been a pioneer in advertising trends, mainly thanks to the “Think Different”, and “Get a Mac” campaigns. These campaigns have helped Apple create a unique brand positioning based on creativity and humanity.
The Silhouette brand has been synonymous with cutting-edge phones and personal computers by combining their successful marketing campaigns with the Silhouette brand.
The Apple Silhouette remains essentially the same throughout its existence, just like the Nike Swoosh or the McDonald’s Golden Arches. This brand’s maintained minimalism has helped to maintain the company’s position in the consumer tech sector.
