Social media is more than brand awareness.

It can drive sales for your company if done correctly.

23 percent of participants claimed that they use social media to learn about products and services.

This means that social media has a lot of growth potential.

But not all social media platforms have the same audience. There are so many social media platforms available, it is important to make sure you don’t waste your time on the wrong channels.

These guidelines will help you generate revenue through social media.

1. Make sure to use the social channel that your followers use

The first step to driving sales using social media in 2019 is to figure out where your You should conduct a thorough analysis of your target audience. You can look at the profiles of your customers or find common traits in a target audience you aren’t yet familiar with.

You could be trying to sell moms your brand, or you might be marketing to students to increase your online presence.

You should know the platforms that they use once you have a list of who is buying your products/services.

Although you may choose to be present on every social media channel, it is important to remember that too many people can spread your resources too widely and too thinly. This could do more harm than good.

Here are a few tips:

• Although Facebook is the most popular social media platform, it has fallen out of favor with younger people (between 18 and 29). You might want to target a younger audience with Instagram and Snapchat.

• Age does not tell you everything about your target audience’s buying habits. You must ensure that the audience you choose is displaying buying behavior on the channels they prefer.

Bottom line: Being visible on social media platforms where your target audience is allows you to achieve your goals.

You can increase your sales chances by reaching this audience in their natural habitat, while they are buying.

2. You can create great content, but don’t make it salesy or pushy.

Although it may sound obvious to prioritize quality over quantity, many digital marketers in Miami make mistakes. Social media users have a lot of knowledge. You won’t get the engagement that you want if you produce mediocre content.

Instead of posting a lot of generic content, focus your efforts on creating high-quality content. This will allow you to share your content at a pace you and your prospects can manage.

Don’t be pushy or salesy when creating content Social media channels should not be used solely for selling and buying. Many people still use social media to communicate virtually.

One expert says it this way:

“I advise my clients to not focus too much on sales when it involves social media unless they are driving an advertising campaign with revenue-driven goals. This is not social media’s purpose, even though it happens often due to the role social media plays in the consideration process.” 

This does not mean that social media can’t drive sales. It can, of course. However, the best way to get people to buy is to provide them with engaging and valuable content that makes them want to be your customer.

These are some suggestions for posts that strike a balance between helpful and salesy.

• Make images that are inspired by real-life situations

• Upload videos and photos that include tips/recipes for using your products

• Send images to prospects who use or engage with your products

3. Make it easy for people to buy on social channels

Pinterest’s buyable pins

Pinterest launched buyable Pins in mid-2014. These pins can be found in related pins and search results, as well as on an enterprise profile.

They were initially only available to select retailers. Fortunately, anyone can now take advantage of this feature!

Pinterest is a stronghold in social ecommerce due to its long shelf life, the high reach of repins, and beautiful aesthetics. Combining actionable and aspirational Pinterest pins can increase product reach, maximize revenue, and encourage repeat purchases.

Buyable pins are the best because they enable customers to buy products from Pinterest without leaving their site. This makes shopping frictionless.

Buyable pins come with an “Add To Bag” function. Customers can add shipping and payment details to Buyable Pins without having to switch platforms. This allows for faster conversions and is very efficient.

Another attractive aspect of Buyable Pins is their functionality. They are compatible with mobile and desktop platforms.

Pinterest’s Rich Pins

Rich pins provide more information about a product than regular pin. There are four types of rich pins.

1. Article
2. Product
3. App
4. Recipe

Customers can save articles that are important to them by using article pins.

Product pins simplify the buying process. These pins provide information such as the price, availability, and location of a product.

App pins have a one-click installation button. Prospects can easily download your app from Pinterest. This is a great way for you to market a shopping app. App pins are only compatible with iOS.

Pins with recipe information contain all the information a food connoisseur needs. These pins include information about serving sizes, ingredients, and cooking times.

Instagram: Shoppable Posts

Shoppable posts allow Instagram users to tag products and instantly shop from their newsfeeds.

Shoppable tags in Instagram Stories

Businesses can now tag physical products/services using Shoppable Tags in Instagram Stories.

Even brands with less than 10,000 fans can drive traffic toward their products/services.

A fan can view the description, price, and name of an item by clicking on it in your Instagram Story.

4. Using Instagram To Generate Leads

Engaging Instagram followers is great but it is crucial to converting them into leads!

This is how you combine Instagram features with powerful calls to action to generate leads for your business.

You must ensure that your Instagram profile is business-ready and properly formatted

You must link your profile bio with a landing page to generate leads on Instagram

Make sure your profile contains other important components.

• Describe why your business is important to visitors

• Describe what you do and who are you.

• Upload a high-quality profile picture

Your bio should include a value proposition to get your audience to click on your link. It should also include a CTA (call-to-action)

Incorporate CTAs into your Organic Posts

A great way to get leads is to create attractive content for your Instagram feed posts. Encourage your active followers to post to their Instagram stories to get a lot of reach for a CTA-related feed post.

Use Instagram Stories to Share Your Leads

The Swipe Up Link in Instagram Stories directs viewers to a specific link. This is a great way to generate leads with IG Stories. A CTA can be included in story posts.

5. Make Your Brand Famous With LinkedIn

LinkedIn can help your business establish strategic partnerships, generate leads, and increase awareness in these ways:

LinkedIn Groups

LinkedIn offers the ability to create branded groups. You can create a group that allows your company to host a discussion forum related to your industry.

It also allows you to build a community around your product, expertise, or service. LinkedIn groups are a great way to get your logo noticed by other members.

Owners of groups can upload various media, including images and videos. Instant notifications make it easy to have real-time conversations.

There are currently millions of LinkedIn groups. Your group must be active to make it stand out. Let members share updates and articles to help other members of the group.

LinkedIn Programmatic Display Ads

You can easily expand your online display with LinkedIn Display ads. You can either purchase display ads through a private auction, or you can add LinkedIn to your existing programmatic buy.

Display ads appear in the right column on the LinkedIn desktop. Here are some advantages over other social media advertising platforms.

• LinkedIn shows one ad per page

• The ad is displayed above the fold with a viewability rate of over 80 percent

LinkedIn Sponsored InMail

Sponsored InMail allows you to deliver private messages to targeted audiences at a large scale.

You must create a compelling message to increase brand awareness through LinkedIn Sponsored InMail. You can hire an experienced copywriter if you are unsure how to do it.

However, Sponsored InMail can be very effective in boosting brand awareness when it is used to share thought leadership assets that add value to the customer.

We recommend you send a personal message to a thought leader in your company or an expert.

6. Paid Ads

It is not enough to post frequently on social media and respond to comments. Paid ads are the best strategy to make the most of social media accounts.

Paid media can help you reach and increase your audience quickly, even though organic reach on social networks is steadily declining.

Advertising capabilities are available on every social media platform. Facebook has extensive targeting tools. Businesses can create successful campaigns with this extensive targeting tool.

The best part about Facebook ads is that it allows businesses to increase posts to accomplish any of these four objectives.

• Click-throughs
• Reach
• Impressions
• Engagement

Your results can therefore be tailored to your needs.

Conclusion

Here are some strategies that I believe will help you drive sales through social media channels like Instagram, Facebook, LinkedIn, and Facebook. ).

These strategies include being present where prospects are and creating educational, optimized content without solely focusing on sales.

The strategies also include simplifying the buying process by using Instagram to generate leads and paid ads. LinkedIn is used for brand awareness.

These social media strategies are designed to reduce friction and minimize any unnecessary steps that could prevent interested customers from purchasing.