Do you want to know how Artificial Intelligence (AI) will change the game of email marketing? You’ve found the right place.
AI is the creation of computer systems capable of performing tasks that would normally require human intelligence. AI can be anything from recognizing images and speech to making data-driven decisions. AI is achieved by machine learning. This involves training algorithms to recognize patterns on large data sets. AI is used for a variety of applications, including recognizing images and speech, understanding human languages, and self-driving vehicles.
AI technology has also revolutionized the way people read, send, and interact with email. AI is not well-known to all marketers when it comes to email marketing. We’re here to help!
Here’s a list that will get your wheels turning. You’ll know the following by the end of the guide:
- AI and email marketing: What AI can do to your campaigns
- AI benefits
- AI Personalizes Your Emails
Let’s get started!
What is AI Email Marketing?
AI in email marketing refers to the use of AI technologies to automate and personalize email campaigns, as well as analyze, optimize, and analyze them. AI tools are designed to mimic human intelligence to learn from data in the past and respond accordingly. AI algorithms can provide insights into the best way to serve each customer by analyzing their behavior.
Here’s how it works. Imagine you are working on a campaign email for Dialpad phones in Canada. You can do the following with AI:
- Compare different subject lines to see which performs the best.
- You can personalize emails by using the user’s location, past behavior, or preferences. If your clients are located in Toronto, Canada, your keyword can be “Toronto business phone services“.
- Analyze data from customers to determine where they are in the buying process.
- Optimize your campaigns to maximize engagement and conversions.
Here are a few AI-driven email marketing benefits. Learn more about AI and email marketing.
Email marketing and AI: 5 ways that it is changing email marketing
Let’s take a look at specific AI-driven tactics to help you make the most of your marketing campaigns. Here are five ways AI has changed the game of email marketing:
1. AI can help you create more effective subject lines
Your email subject line can be viewed as the headline for your email. It can be the key to generating engagement and converting visitors. 33% decide whether to open an email based on the subject line.
How can AI assist? AI-driven tools analyze user behavior patterns and compare subject lines to determine which will perform best. Write an Effective Cold Email After a Lead Has Gone Quiet. You can use an AI tool to generate the most catchy and effective subject line based on your campaign type and keywords.
The Keap tool below gives you powerful subject lines based on what type of message you are sending and to whom you are sending it:
2. AI can help you create personalized newsletters
Customers value personalized emails and Newsletters. Customers want to know that you are speaking directly to them and haven’t grouped them into one email list. Hubspot discovered that personalizing messages is one of the most effective email marketing strategies. 72% of customers said they are more likely to buy when they receive customized content.
AI-driven technologies can help. AI tools can analyze data from customers to determine what content is likely to be most engaging for each user and then tailor your emails to that. Lavender is a good example. It collects information about your clients and their companies from the web. It uses everything from social data and personality types to generate suggestions to help you create your personalized email.
If, for example, you find that people visit your recruitment website to search for Remote Developers, the AI-driven technology will identify this trend and recommend related products and services within your emails.
3. AI can be used to better understand the customer life cycle
Email marketing is more than sending emails. Understanding customer behavior and preferences is key to delivering a seamless service.
The life cycle of your customer is an important factor to consider. This includes the stages in a customer journey from awareness to purchasing. Salesforce, for example, analyzes your customer data using AI to create segments. This can provide you with insights into the life cycle of a customer. You can then create emails that are more targeted at different stages of the customer journey.
Let’s also say that your business has a lot of new customers, but few returning ones. The same tools can be used to determine where customers are leaving and what you can improve. It may be that you need to improve your customer service emails as this is where many customers abandon the purchasing process. You can increase customer retention by adjusting your emails based on your data.
4. AI can increase email delivery
Email Deliverability plays a major role in email marketing. You know what it’s like to have an email go straight into your spam folder.
AI can help you increase the deliverability of your emails by automatically analyzing their content and making adjustments to prevent trigger words or phrases. Microsoft Dynamics 365, for example, has a “SpamChecker” which can detect words and phrases that could be flagged as spam by filters. It also offers suggestions on how to improve.
AI can also check the sender address and the recipient account to make sure that emails are being sent to the right accounts. AI tools can scan emails for malicious links and malware. This ensures your customers’ security while increasing the chances that your emails will reach their inboxes.
5. AI can automate email copywriting
It can take a lot of time to write effective email copy. AI tools can speed up this process by automatically creating high-quality and on-brand content.
You ask: How? AI writing tools can use templates generated by AI to create content that is tailored to your brand and purpose. Tools can generate multiple email templates that you can review, choose and modify as you wish. This was created using a copy.ai tool:
Use AI tools such as ChatGPT, which allows you to create cold emails, and customize them in any way that suits your needs.
AI and email marketing: How it will impact your strategy
You now know that AI can be a great tool for email marketing. It’s time to integrate AI into your strategy. This can be done in a variety of ways, including AI-powered copywriting and AI-powered analytics. Here are some tips on how to incorporate AI into your email strategy:
- AI-driven tools can help you improve your campaigns by helping to better understand the customer’s behavior.
- Track the results of your campaigns using AI-powered analytics so that you can make any necessary adjustments.
- Use AI copywriting tools for creating high-quality, customized emails quickly.
- Integrate AI in your customer service processes to offer customers a seamless experience.
AI can take your email marketing to the next step, whether you are a newbie or a seasoned marketer.
Happy emailing and good luck!