The success of any organization, particularly eCommerce stores, is directly tied to its web hosting platform.
It is simple to say that the success of your digital marketing campaigns depends on the health and architecture of your online store. It is possible to design and implement the most effective digital marketing campaigns and strategies. However, if your website isn’t functioning properly and visitors are not converted into returning customers, driving up sales, you won’t get the ROI expected from proven marketing strategies.
Conversion rate optimization is a term that describes the science and art of converting visitors to returning customers. It is metrics-based and requires many factors to be considered, including your web hosting platform. Web hosting is an important part of any digital marketing strategy and a key element of a successful SEO campaign.
A Virtual Private Server (VPS ) is one of the most common and popular types of hosting. A VPS is a service that offers many benefits. Before we get to the benefits, let’s first look at what a VPS actually is and how it works.
What is a Virtual Private Server (VPS)?
Wikipedia.com defines a Virtual Private Server as a “virtual machine” that is sold by an Internet hosting company. It runs an Operating System (OS), and customers have super-user rights to it. A virtual private server is, in other words, a virtual copy or dedicated server. It is easier to create and configure because it is software-defined.
Web hosting is one of the most common business uses for VPS. Web hosting companies lease or own physical servers that they use to host many VPS instances. They then offer their clients the ability to install and manage their eCommerce websites.
A web hosting service allows individuals or organizations to make their websites accessible via the World Wide Web.
Note An eCommerce website is not the only one that can be hosted on a VPS. VPS hosting is possible for any website. This article will discuss the eCommerce use case.
What are the advantages of a VPS?
A VPS has many benefits, including:
1. Dedicated Resources
A virtual machine is a virtual machine used to host web-based apps and websites. This facilitates their access for potential and returning customers. Each VPS is equipped with its own resources including memory, CPU, disk space, network bandwidth, and network capacity. This gives website and app owners complete control over their apps.
2. Higher speed
Website speed is one of the ranking factors Google uses to rank websites in search engines results pages (SERP) since 2018.
The Google Developer site explains why speed was chosen as one of Google’s ranking criteria. Users are less likely to purchase from slow websites, especially on mobile devices.
According to statistics, 50% of website visits are abandoned when a mobile page takes more than 3 seconds to load. The brand loses sales because of this. It is in the best interest of the brand owner to optimize websites and web apps for speed. A VPS is a web hosting platform that can help you achieve this.
3. Lower maintenance and cost
A VPS also has the advantage of being much cheaper than a physical server. For commercial purposes, there are not many comparable costs. It is worth noting that virtual private servers can be hosted on physical or hardware servers, so the cost of operating a VPS will be significantly lower than purchasing, installing and maintaining physical server architectures.
The web hosting company also handles all the heavy lifting so that you don’t need to worry about hardware parts breaking or needing to be replaced. You are only responsible for the maintenance and installation of your website or application.
4. Security
Hackers can target websites and web applications that have not been properly secured. Cyber-attack statistics for 2018 show that there were more than 80 000 attacks per hour or more than 30,000,000 attacks in a single year. These numbers have risen exponentially each year, particularly during 2020 and the coronavirus epidemic.
According to a Deloitte article, ” COVID-19’s Impact on Cybersecurity,” the pandemic forced organizations or individuals to adopt new practices such as social distancing, remote working… While the rest of the world is focused on the economic and health threats posed COVID-19, cybercriminals all over the world have been capitalizing on this crisis.” Since the outbreak, there has been an increase in ransomware, Malspams and phishing attacks.
Organizations have to make significant improvements in their cyber-security procedures. VPS hosting your eCommerce site makes it easy to ensure that security standards are met.
5. Support
Business is not a good idea if your site goes down for extended periods due to serious malfunctions. If your website is unavailable or down, returning customers and potential customers will search for another brand to support them. It is important to make sure your website is always up.
It is therefore important to find a VPS web host company that guarantees high availability so that your site remains available at all times.
It is a fact that sometimes things can go wrong. The web hosting provider should offer 24/7 support to resolve any issues and prevent your website from going down.
Final thoughts
Web hosting is directly related to SEO and Miami digital marketing success, as we have already highlighted. Digital marketing in Las Vegas success is a key driver of long-term growth, sustainability, and steady sales increases. For any company or individual that wants to succeed, it is crucial to choose the best website hosting service.
