Many of the UX trends for 2021 resulted from the setbacks and challenges we faced in 2020. The tech industry must adapt to the changing world of remote work, where people spend more time on screens. These aspects all relate to the UX design process. This post will discuss the top UX trends and how to use UX design for conversions.
Top 5 UX design trends
These are the top five UX design trends that you should be paying attention to in this year’s UX.
- Extensive behavior research
- Voice-user interface design
- More personalized design
- UX writing, and microcopy
- Passwordless login
Let’s take a look at each trend.
1. Extensive behavior research
Users are spending more time online and interacting digitally due to the 2020 events. The majority of people now use digital tools more often than before 2020, whether they are ordering food delivery or groceries, connecting with friends via Zoom, attending virtual events or taking virtual fitness classes, or streaming entertainment. To keep your customers online engaged, you need to understand what they want and how they react.
UX design is constantly evolving. We need to find innovative ways to provide customer value. Users have become more conscious of where and how they spend their money over the past year. You should pay close attention to behavior research, which is the first UX trend. You can gain a better understanding of your users’ needs by increasing your behavior research. You should pay close attention to the following when conducting UX research:
- Who are your ideal audiences?
- What are their reasons for using your products and services?
- What product features do they want?
- What does your user feel when they use your products and services?
This information will help you create digital experiences that delight your audience and convert them.
2. Voice-user interface design
Screen fatigue is at an all-time high. We expect to see more voice search interaction in 2021. Many of us use a microphone or headset to communicate with our computers. This makes it possible for voice commands to be the new norm. Voice assistants for smartphones and smart home devices are already commonplace. Voice chatbots, virtual assistants, and voice-controlled cars are just a few examples.
These features have been implemented by Google, Android, Apple, and Android. Voice-activated interfaces reduce the need to type which, in an age of multitasking, makes devices more valuable. This is a great option for increasing accessibility. This makes this trend even more exciting to UX designers.
3. More personalized design
It’s hard to deny the feeling of satisfaction that comes with a product being more customized to your needs. Personalization is powerful. It can be seen in the ads you see on Instagram, in the content of your Netflix feed, and in the related products you see when browsing Amazon.
Users will not return to you if they don’t receive a personalized experience.
Users are more likely to buy if they have the option of choosing from a variety of options. Personalization is a great way to make a difference in the products you choose to purchase.
4. Microcopy and UX writing
We’ll be seeing UX writing more often. Companies are adapting their communication style to make it more personal and similarly connect with customers to personalized design. To make customers feel at ease, they want website copy that is less formal to mimic everyday conversation.
Microcopy, which is a summary of copy, helps users navigate digital experiences. It can also boost brand engagement and conversion. Personalization is a way to reach your target audience. Make sure your voice is heard in this personalization. Airbnb’s “Go Near” messaging encourages users to explore their local area and book stays there.
5. Login without a password
There are many applications that people use every day and it is difficult to remember all of them. It is common for a password to contain a combination of special characters, numbers, and letters. This makes it more difficult to remember. It becomes more frustrating when you forget your password. You will have to start the “forgot password” process all over again.
It’s not uncommon to forget your password. This is a problem UX designers must address. It brings us to the last UX design trend. We expect to see more passwordless logins. This trend is becoming more common. Large brands have already adopted the use of pin codes, Google, social media accounts, and thumbprints to log in. This will be a useful tip for UX professionals.
Start UX design now!
Although last year was challenging, we saw the technology and design world rise to the occasion to offer solutions to individual challenges. We can expect more exciting virtual experiences for people in 2020. These trends will help you excel in UX design.
- Conduct extensive behavior research to ensure you are designing for the right audience.
- Voice-activated interfaces make it easy to use the internet and reduce screen fatigue.
- User experiences that are handcrafted with personal design elements copy and everything in-between to make users feel more at ease.
The most important thing in the end is to find the right solution for your users. It doesn’t matter if it’s a recent trend in UX or an old one, understanding this will help you win UX and reach your revenue goals. Kobe Digital is a great resource for learning more about UX design and how it can improve website conversions.
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