09/02/2022

What Are The Differences Between UX Design And Web Design?

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Is UX design and Web design similar? It is important to take into account all design aspects when comparing UX design and web design.

You are browsing a website looking for shoes to buy for your cousin’s upcoming wedding. The website’s color scheme, navigation and overall user experience impress you. You are encouraged to purchase the product and sign up for their email newsletter that offers sales opportunities and discounts.

Do you like the site’s design? Or both?

Non-designers may not be aware of the differences between UX design and web design. It is important to understand the differences between UX and web design when building a website for your company.

How do you find out what your company requires for your website? Both are likely, but the article serves as a guide to businesses who aren’t sure what they need.

Before we get into the key features of UX design and Web design, this article will define them.

UX Design vs. Web Design

  •  What’s UX design?
  •  What’s web design?
  •  The key aspects of UX design
  •  The key aspects of web design

What is UX Design?

Understanding why is key to user experience (UX), design. Why is this button different from the others? Is there a better way to scroll through this page’s content?

UX designers focus on these questions and more. Their goal is to provide a high-quality user-experience for app users and site visitors.

Clutch Senior UX Designer Kevin Mann says, “A great UX design doesn’t get in a user’s way of them accomplishing a task. It makes it easier and more enjoyable.”

It is crucial to understand the user’s needs and behaviors in order to create a UX design that has impact.

UX and UI design can be lumped together. However, UI design focuses on how a user interacts to a product or website.

What is Web Design?

Web design can be described as the creation and execution of a visually appealing presentation or information. 

This includes layout, content production and graphic design.

Web design is focused on the “frontend”, or what users see. While web development focuses more on the “backend”, or what users cannot see.

Website design success or failure can have an impact on search engine performance. This helps users find your site.

Web designers are skilled in using different software and tools. Your website should benefit from their expertise.

The Key Features of UX Design

User feedback is the key component of great UX design. Your website will have less value without user feedback.

Mann stated that UX design has a simple value: it is about listening to users. Listen to your users and involve them in designing your products. Then, refine your products based upon their feedback.

Mann says this makes potential customers loyal.

UX design involves:

  • Strategic development
  • Task flows and wireframes that are based on users should be created
  • Collaboration with other developers and designers

Mann’s UX design process includes these key elements:

  1. Define the problem
  2. Find out who the audience is
  3. Make rough sketches or wireframes of your ideas.
  4. Receive feedback from users about rough sketches
  5. Use the feedback to improve your design
  6. To validate designs, conduct usability testing
  7. Prioritize the feedback from this round of testing
  8. Iterate, iterate and iterate

UX design is a focus on user impact and directly correlates to business goals. Your website must encourage and promote the purchase of a product or service by customers.

Kobe Digital, for example, uses different colors to communicate key information to potential buyers.

All the content buyers need to know about an agency’s services is in white. Any buttons and navigational elements are in orange.

Although this may seem like a subtle choice to most site visitors, the UX designer made it so that they could encourage people to explore the site and learn more about different companies.

The Key Features of Web Design

UX design encourages certain behaviors; web design drives the user to those behaviors.

Web design can be divided into:

  • Webpage layout
  • Navigation
  • Programming features and functionalities
  • Content production
  • Graphic design elements
  • Typography
  • SEO factors

Each of these elements has a different importance, but they all need to be considered in order to create a well-thought out web design.

Web design services in Miami are focused on components from both an aesthetic and messaging perspective.

Using the same example, a Visual Objects page can include portfolio items for each company.

These projects can be featured to show potential clients what these companies have to offer.

Users can see the visual representation of their work behind this messaging. This is possible because of a seamless web design.

UX Design & Web Design: How do they work together?

It is important to consider how UX and web design work together when discussing the differences between UX & Web Design.

Mann stated that UX design is an aspect of web designing. Web design includes font usage, colors, layouts, messaging styles, layouts, and button interactions.

For example, choosing the color green for web design can be artistic. However, selecting green to entice users with a particular emotion is UX design.

You must consider all aspects of UX/web design in order to create a website that is visually appealing and attractive. This will help you attract visitors and increase your web presence.

UX design v web design? Both come out on top.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.