Master the Art of Utilizing AI in Crafting Cold Emails that Elicit a Positive Response


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You can’t seem to write a cold email that works? AI can be your best friend.

Imagine that you are a businessman and want to attract new customers. You’ve heard cold emailing can be a good way to reach out to new people. So you give it a try.

You don’t know how to send cold emails that will get responses.

Artificial intelligence has made this a non-issue. AI can help you write more effective cold emails, which are more likely for your potential customers to respond.

This article will show how AI can help you create effective cold emails.

What is cold email? Why is it useful for business purposes?

A cold email is an unrequested email sent to someone who has never been in contact with you. These emails are meant to start a dialogue and establish a rapport with your prospect.

Let’s say, for example, you own a website design company. Send a cold message to someone who has just launched a website and offer your services.
Here are the top reasons cold emailing can be a powerful tool for business owners.

  • Cold Emailing can help you find new customers. If you only market to your existing customer base, you are missing out on many potential sales. Cold emailing is a great way to reach out to new people that might be interested in your product or service.
  • Cold Emailing is Cost-Effective: In comparison to other marketing channels, such as paid advertising, cold emailing can be relatively inexpensive. You only need a list with email addresses to get started.
  • Cold Emailing is Fast: A cold email campaign can be sent in just a few minutes. This is perfect if you want to generate leads fast.

AI can help you to write better cold emails

Artificial intelligence (AI), in general, uses machine-learning technology to mimic specific functions and skills of the human brain.

AI is a powerful tool that can automate the writing process.

AI tools can now help you with all aspects of writing, from brainstorming ideas to editing and proofreading. These AI programs were created by top copywriters and can create high-quality content tailored to your needs.

AI can also help you to write better cold emails, by giving you templates and ideas more likely to get a positive response from your customers.

Cold emailing with AI: How to create emails that work

Many great tools are available for creating content. Jasper will be used for this article. If you aren’t familiar with Jasper it is a tool that can help you create better blog posts, emails, and social media posts. It will create high-quality content based on your input. You can then edit it and customize it to your liking.

See how cold emails work.

After creating your Jasper account, you only need to fill in a few details.

  1. Choose the “Cold Email Template”
  2. Enter information about your product.
  3. Enter the name of your company or product.
  4. Enter the context that you wish to include in your email.
  5. Select the tone of your voice (e.g. professional, casual, or witty).

Example 1

Imagine you’re a graphic designer who wants to send an email to someone whose website has just been launched.

This is the information that I entered in Jasper.

Tell me about your product. “I am a graphic artist with five years of experience in Photoshop.”
Make the most of your 800 words.
Your Company/Product Name: Logo design
Include the context in your email: I noticed that you have just launched a brand-new website
Professional Tone of Voice

Here’s what Jasper generated after clicking “Generate AI content”

Congratulations on your new website launch! As a graphic designer with years of experience, I’d love to help you design a logo for your business that is unique.
I have worked with Photoshop for over five years and am confident I can design a logo you’ll love. Please let me know if you would like to discuss this further. Thank you for your time.

The email can be customized to include your branding, message, and offer.

You can generate another if you are not satisfied with the first. You may need to try several times before you get the result that you want.

Example 2

Let’s say that you don’t know how to start a cold email to someone who you believe is interested in a dropshipping course.

This is the information that I entered in Jasper.

Tell me about your product. “I am taking a dropshipping course.”
Dropshipping Course: Your company/product name
The context that you wish to include in your email: “I believe you would be interested in my dropshipping courses”
Voice tone: Casual

Here is the result:

I saw that you were interested in starting a business online. I am an experienced drop shipper, and I offer a course to teach people how they can make money online by selling products.
Would you like to learn more about my Dropshipping Course? You would find it helpful!

Personalize every email. You can use the AI tool to generate ideas or as a first attempt, but it shouldn’t look like a form letter.

Subject Lines

You can now use the Email subject lines section to create a captivating email subject for the email you just created.

Here are some suggestions for subject lines based on the dropshipping details in the previous example:

  • Dropshipping course: Make money by selling products online
  • Are you interested in starting a business online?
  • Beginners’ course on dropshipping
  • How to launch a successful dropshipping company

Jasper has created some great subject lines for me. You can see that they are all eye-catching, and meant to get people to read the rest of the email.

Create a cold email

After you receive your AI-generated output, you can refine it to make it more effective. Use the copy as an initial draft to help you craft your email.

These tips are especially relevant to cold emails.

  • Make sure your subject line is clear and concise: The recipients don’t know who you are and receive a lot of emails. Make it easy for them to understand what you are offering. This will encourage them to read your email.
  • Avoid using long paragraphs and large blocks of text.
  • You can use bullet points and numbers to organize your thoughts. This will make it easier for your reader to scan your email.
  • Use professional language: Avoid slang and overly casual language. A neutral tone is more appropriate for cold emails.
  • Check your email for errors before sending: Your first impression is important, and mistakes in grammar or spelling can make you appear less professional. Check your copy.
  • Avoid harsh language. While you can’t expect everyone to respond, it’s important to avoid alienating anyone by using an aggressive tone.
  • Use Social Proof: Cite positive online testimonials or reviews in your email. Social proof is a good way to show that people are interested in what you have to offer. This will make them more likely to read your email and possibly respond.

Wrapping up

There are many reasons to use AI tools to assist with your writing. This is a great time-saver that will help you generate different ideas and versions.

It shouldn’t just be a copy and paste. Any email that appears to be automated will likely be thrown out. You can use it as a starting point, and then personalize it to make a powerful email that will resonate with your recipients.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.