AI content marketing will improve your business and make your life easier.

Artificial Intelligence is a growing part of modern business practices.

AI can be used to improve marketing, sales, and customer service.

This inclusion of AI is not just a trend. It’s a practice that’s common in all industries.

Content Marketing is one of the areas that can benefit from the technology and computing enabling AI.

This article will examine AI content marketing, including what it is, how it can be used, its benefits, and examples.

• What is AI Content Marketing?
• AI Content Marketing: 8 Benefits
• AI Content Marketing Examples in Brands
• AI Content Marketing: A New Way to Make Content Better

What is AI Content Marketing?

Content Marketing is the creation and distribution of written content, videos, social media posts, webinars, and other types of content.

Some refer to content marketing as the “king” of campaigns.

Content marketing is important for business success but it can be time-consuming, and repetitive.

AI content marketing refers to the integration of AI and machine-learning programs into content tools.

These tools for content marketing will help you with planning, creation, and distribution of content, as well as analysis, reporting, and distribution.

AI improves the quality of content marketing. The AI also relieves human team members of some time-consuming, tedious tasks.

AI can be incorporated into your content strategy to provide a variety of benefits both for the team and the customer.

AI Content Marketing: 8 Benefits

AI content marketing can help marketers to do their job better.

It helps your customers to have a better experience when interacting with you and your brand.

#1. Personalization

Marketing methods that are a traditional treat all customers the same.

We need to find a new approach in today’s marketing world to show customers that brands appreciate their business.

AI can help companies create profiles of customers by collecting data and understanding audience segments.

AI allows brands to personalize the recommendations of a customer and their messaging to offer more valuable content.

#2. Content Curation

Content curation is a tedious task that can take a lot of time from a marketer.

To learn how to create content, it’s essential to keep up with the latest news.

AI can automate the content curation process and speed it up.

The search engine can find all articles and blog posts based on keywords and interests to deliver the best resources to your email.

#3. Automated processes

Digital Marketing is a job that can feel like a daily chore.

AI automates repetitive tasks, allowing your team to concentrate on other important tasks.

You can grow your business without manually triggering every email or creating your reporting.

#4. Data Processing

The data you collect is useless if it can’t be turned into insight.

AI is used to process and store massive amounts of data collected daily by your customers.

You can act and strategize without doing all the data processing yourself when you use AI to extract the relevant data from the data.

#5. Predicting Customer Behavior

It’s not easy to understand your customers, and marketers have struggled for years to predict their actions.

AI analyzes the past behavior of customers and uses that information to personalize a customer’s journey. This helps you and your team better understand the next step.

#6. Improved User Experience

Customers have a better experience when they feel that they are receiving the right message and they enjoy their interactions.

They are more likely to be repeat customers and promote your products or service on social media.

AI balances the multiple touchpoints your customers have with you so that nothing slips by.

It can also enhance their front-end experiences so that they are tracked and marketed throughout their entire journey.

#7. Topic Generation

It can be difficult to find topics that resonate with your audience when creating content plans.

AI tools can help you quickly identify topics with high search rankings and/or rising popularity among your audience.

Your team can spend more time on high-level planning and deep dives into topics that are generated by AI.

#8. Content Scoring

AI tools will help you score and rate your content so you can see what you can do to improve it and make it more appealing to your audience.

You don’t need to spend time on each post when your content has been scored. Instead, you can focus on what was identified as a problem.

AI Content Marketing Examples in Brands

AI content marketing is being used by brands of all sizes to improve their practices, increase efficiency and customer satisfaction.

These brands are leaders in the use of AI content marketing techniques and provide excellent case studies on how AI can benefit companies across multiple industries.

#1. eBay

eBay is most well-known for its online auctions between consumers. It is the largest online marketplace for buying and selling.

Imagine how hard it is to make each customer feel special and unique when there are billions of products available and millions of viewers.

eBay used AI-based content marketing tools to create personalized emails for each customer.

eBay created thousands of headlines based on customer interest using a tool called Phrasee.

Phrasee used natural-language algorithms as well as learning functionality to combine eBay’s brand voice with the best email headlines that could be tested and further developed for customers.

#2. American Marketing Association

The American Marketing Association, as a leader in marketing, needs to be on top of the latest trends.

They need to find ways to reach out to many industries that look to them for advice on marketing ethics, new practices, branding, and careers.

The American Marketing Association used a content marketing AI tool called Ras.io to provide readers with information tailored to their specific interests.

This tool creates smart newsletters which pull in content that is interesting to each user individually.

The tool allows the American Marketing Association to place its content on top of the newsletter, allowing it to establish itself as an industry leader and drive traffic to its website.

#3. Chase Bank

Chase Bank, another major brand, has also used AI to improve its content marketing strategy.

Chase saw immediate results after partnering with Persado. This AI company uses AI to enhance marketing creativity.

The AI tool has helped Chase’s copywriting come across as more natural.

The AI copy was superior to human-written copy and created a more authentic connection with the consumer.

#4. Dell

Dell, a technology magnate, was searching for new ways to engage with its customers and offer a customized experience that would bring in more business.

Marketing team members have spent years hand-writing and customizing email messages to reach customers.

After pairing with a team of AI, the whole approach changed.

The AI-based tool enabled Dell to segment its large customer base into distinct audience segments, each with clear product interests.

The AI tool enhanced both the email content and images to improve conversion rates and increase the clickthrough rate for emails.

AI Content Marketing: A New Way to Make Content Better

AI can also improve efficiency and sort through large data sets to provide brands with actionable insights.

Content marketing has become a standard application for brands around the world, and with new technological advancements will come more tools.

It’s also important to remember that AI-based tools are a great way to enhance the writing process. However, we shouldn’t ignore the valuable contributions of human editors, writers, and proofreaders.

Together they make up an unbeatable writing team.

WriterAccess is an innovative platform from Rock Content that combines the creativity of humans and AI.