Beginners Guide To Understanding Sales Compensation


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Sales compensation refers to a series of benefits given to salespeople as a reward for their efforts and services. Sales compensation may be in cash, free products, or bonuses.

Sales Compensation

Sales compensation refers to the amount of money that a salesperson receives per year.

Salespeople are often offered a base salary, commission, or additional monetary incentives to help them exceed their quotas.

A sales compensation program will encourage high performance and raise the pay of higher-ranking sales reps.

We’ll now discuss what a sales compensation program is and why it is important to have one. Your net is your gross.

A basic sales compensation plan credits you with the money earned. There are fewer taxes and expenses, and these are deferred at the quarter’s end.

This method has a problem: people who want to quickly get cash often save for the year and then pay tax later. This is called a “short-term profit motive”.

Sometimes, it’s not even logical to encourage someone. Rewarding them immediately makes no sense.

Sales Compensation Plan Examples

You can create a plan to compensate sales in many different ways.

Five models are used by companies all over the globe.

1. Salary-based compensation plan model:

A plan that determines an employee’s salary using a formula or set rules established by the employer.

This plan has the advantage of making it easy to predict future hiring needs and calculate compensation. However, it does not provide any incentive for companies to achieve their goals.

It also relieves sales reps from the stress that comes with not meeting their goals. Its main drawback is that sales teams without commission may not be motivated to close enough deals.

A company could lose its top-performing salespeople if this happens. They will want to be compensated for their efforts. This model is not popular with sales teams.

2. Compensation model based on commissions:

This model compensates employees based not on individual achievements or productivity but on their commission or percentage achieved.

Tiered compensation usually refers to higher income levels for those who achieve greater sales volume. This compensation structure can make it more difficult to retain and attract qualified employees, as it can cause unstable earnings and changes in company status.

A commission-only plan rewards sales reps for their performance.

They are therefore granted a zero if they don’t conclude a deal. This model is not particularly risky since the company pays only for closed deals.

It motivates sales reps to put in more effort and make more money.

The sales-compensation plan makes it difficult to forecast your expenses and plan your finances accordingly.

3. Model of Salary + Commission-based Compensation:

This model allows employees to be compensated according to their performance, skills, and experience. Commission-based income is an additional source of income, while salaries make up the bulk of a worker’s compensation package.

This arrangement is especially beneficial to employees who can generate significant income from their work.

This plan is the most popular and allows sales reps to earn a steady income that stimulates them to sell.

The company can also benefit from this model if it can budget for the base salary and hire a competitive, motivated sales team. This plan has a lower percentage of commission due to the fixed salary.

The pay mix, which is the ratio of fixed and flexible pay, has a lot to do with sales roles and the industry.

Tips to Design a Sales Compensation Program

1. How to determine your target audience

The first step to designing a compensation program is to identify your target market.

This will allow you to determine the best sales incentives for your customers or employees. It also allows you to decide how much compensation you need to offer your staff.

2. Tailoring rewards

Once you have identified your target market, you can start to think about what you want them to do.

Rewarding your employees with more than a paycheck is a good idea. This will help them understand the rewards they are getting for their hard work.

Even small perks, such as occasional bonuses or reimbursements for expenses, can make the workplace less monotonous.

3. Automating vendor payments –

Nothing is worse than finding out that your boss has taken your expensive new clothes home and not paid for them.

Sales monoliths must micromanage their staff and ensure sufficient capital to cover unexpected expenses.

It’s a brilliant idea to keep track of every cent you spend. You can then put that money in holding accounts whenever possible, so vendors’ payments are automatic.

4. How to choose the right software

Companies can now easily compensate sales with SalesForce and other accounting management programs.

It is easy to track employee goals and incentives with their user-friendly interfaces


Sales compensation plans are the most critical element of any sales compensation plan. It is the main driver of salespersons’ performance and productivity.

About the author

Kobe Digital is a unified team of performance marketing, design, and video production experts. Our mastery of these disciplines is what makes us effective. Our ability to integrate them seamlessly is what makes us unique.