Email marketing and other tasks that rely on content or code will never be the same again. How can you use artificial intelligence and big data tools such as ChatGPT to improve your email marketing strategy?

Data is the new “gold” for digital marketers, but big data can be difficult to use without a way of interpreting and using the information.

In this article, we will look at some of the AI tools that can help you remain competitive. ChatGPT is a powerful tool that deserves the overused term “game changer.” We’ll examine how email marketers can take advantage of it while also being aware of its limitations.

What is artificial Intelligence for Marketing?

The robots will soon arrive! You need to update your marketing automation definition or AI.

AI mimics human intelligence. Machine learning (ML) is a subset of AI that focuses on learning from large datasets and producing outputs, insights, and predictions.

AI marketing uses ML to process data and analyze it to analyze email marketing campaigns, customer behavior, and other data. AI marketing provides you with the tools necessary to improve email content, and marketing metrics like engagement, click-through, open, and conversion rates.

What makes ChatGPT unique from other artificial intelligence tools?

ChatGPT is yet another form of artificial intelligence, generative. It’s because uses complex algorithms and large datasets to generate new material. Email marketing could use generative AI to generate subject line ideas, create email copy, and even code emails.

The technology is used to create images, videos, and audio. The technology can do this at incredible speeds. You’ve likely seen the things that generative AI created being shared on social media. You’re not the only one who is blown away by it.

It will answer your questions. The answers are not just quotes taken from other sources. You can read them by clicking through them. It produces ‘original’ responses. ChatGPT was tested for its creativity by having it come up with names for a social media company. It came up with an AI that was a wizard on a bridge.

It can understand ten different languages and produce code in a variety of programming languages.

Some email AI tools, such as the ones that you’ll see shortly, rely heavily on machine learning, which is usually limited to certain platforms or parts of the internet.

ChatGPT’s current version uses data from across the Internet. Although it is mostly limited to 2021 data, it can browse through the web. This will likely change soon.

ChatGPT has surpassed 100 million users within just two months. This is a rapid adoption rate for new technology. ChatGPT is already being used by 13.5% of email marketing professionals to help them with their work. Learn why 13.5% is a significant figure for a brand-new technology.

How is AI used in email marketing today?

We’ll explore a few ways AI could improve your email workflow and help you to create better email marketing strategies. ChatGPT is a new tool, but artificial intelligence has been a trend in email for many years.

There’s a high chance that you are already using AI for email marketing. Here are some of the most common ways this happens:

1. Subject lines optimized and more

Email marketers are using artificial intelligence in a variety of ways. One popular method is advanced A/B tests. This includes selecting subject lines and email elements based on their likelihood of generating results.

You’ve probably used email AI if you’ve used a tool to generate subject lines and then choose the most efficient one before sending it to everyone on the list. You can use the same method to select a more effective call-to-action or a more engaging headline.

The AI crunches past data to increase email engagement.

2. Sending emails at the correct time

Artificial intelligence can be used to perfectly time your emails instead of blasting them out to the entire list.

AI can determine when people are most likely to open and interact with your emails. AI can then schedule when your subscribers will receive your emails. Predictive analytics is a machine-learning-based technique.

Send Time Optimization Features by Mailgun by Sinch can help you learn more.

3. Writing relevant content for segmentation

Here is a possible email marketing use case for generative AI technologies like ChatGPT.

Imagine you’ve written some email content that is intended for a broad audience. ChatGPT or a similar tool could rewrite your content to suit different segments in your contact list. If you are marketing a toy shop, for example, you can use AI to create email copy that is targeted to new parents, mothers of toddlers, and grandparents, as well as childcare providers, educators, and others.

ChatGPT, an artificial intelligence tool that uses data to segment emails for better content, can help you with this.

4. Perfecting email personalization

AI can help you customize your email campaigns to your audience. How does it achieve this?

AI can analyze and read the interactions of your subscribers with your emails or website. It can then provide specific ideas (or email content) based on the behavior of subscribers and their engagement level.

Mailjet by Sinch’s Inbox Insights, 2023 found that email marketers rarely go beyond personalizing an email with the subscriber’s first name. The report found that successful email programs are those that personalize product and content recommendations.

5. Automating ecommerce emails

Artificial intelligence can be used to improve transactional emails as well as customer reminders. Brands can use machine learning tools to understand customer behavior and habits and take action.

You could send automated emails to customers when they are about to place a new order. Is inventory low? AI could send out an automated email to customers to encourage them to make a purchase. It can also detect when a customer is losing interest in a particular brand and automatically send a re-engagement email. It could also identify and analyze customer behaviors to determine when they are ready for an upsell.

This type of AI can also tell you if a user has trouble using your app and needs help.

6. Responding to emails from customers

You’d better be prepared to respond if you have replaced the no-reply with “Friendly From”.

Email AI tools are a great way to check the replies of your subscribers and forward them to the correct person within your organization. AI can also generate an automated response to emails that contain common questions or concerns. AI emails will almost always be faster than human responses, as bots are never asleep.

Brands offer email AI in addition to ChatGPT

Many marketing technology providers are now looking to integrate ChatGPT into their platforms. Things are constantly changing. There will be many new enhancements and announcements by the time you finish reading this.

Some brands have been specializing in email AI for years.

Let’s look at how AI is changing email marketing. From complex algorithms to virtual sales assistants, we will explore how several brands are using AI. Robots aren’t on their way – they’re here already.

Samba.ai

Samba.ai was founded in 2012. Its mission is to improve email marketing through machine learning and AI.

Customers can send marketing emails like welcome or engagement campaigns and also use the machine-learning capabilities of Samba for dynamic content. Samba’s platform integrates with a user’s site, pulling data on visitors to the website that can be used for personalized email recommendations.

Samba’s intelligent algorithms will help you build relationships, loyalty, and ROI in no time. Samba uses Mailgun by Sinch as the infrastructure for its platform.

Conversica

Conversica provides virtual sales assistance to reach out 24/7 within minutes after a user shows interest in your brand. This AI assistant will send a chat, an email, or sms that looks like it is coming from a real employee.

Do you wonder if your copy sounds like it was written by a robot or not? Not quite. AI emails are more engaging and more likely to get a response from 50% of leads because they are written in a conversational style.

Conversica is like having an employee who nurtures and engages a lead over days, weeks, or even months until the sale or opt-out occurs. Conversica’s Lead Nurturing Software alerts sales representatives when a lead is ready for purchase.

rasa.io

Rasa.io offers a solution for those who want to personalize email newsletters. This AI tool allows you to aggregate content and create newsletters. You can also set frequency and timing. The software will then automatically create customized newsletters for every person on your mailing list.

Ras.io’s AI analyzes the preferences of subscribers when they interact with content. As contacts select what they are interested in, you can expect your newsletters to become more engaging and relevant with each new edition.

Persado

Persado is a cognitive content tool that generates machine-generated marketing languages across multiple channels for your audience to motivate them to act and engage.

The database is scored and categorized using emotional ontology. The machines analyze thousands of different ways to express emotion, and then use these in your marketing copy. Persado’s workflow to create AI-generated content is shown below.

Its cognitive platform can create copy for email body text, subject lines, and landing pages. Persado claims that companies using its language have seen a conversion increase of 49.5%.

Although tools such as Persado cannot completely automate the copywriting or testing process, ML and AI are essential if we wish to remain competitive.

Phrases

Phrasee is a tool that, like Persado®, takes the guesswork and uncertainty out of writing copy. It generates human-sounding language and tailors it to your brand’s voice using AI. Digital marketers couldn’t quantify human language until now. Phrasee is an AI-powered tool that quantifies, generates, and optimizes language for your emails.

The AI can understand the sentiments and emotions of your audience. When you use Phrasee for email, the results of your emails will drive algorithms to create the best content possible for your audience.

Phrasee can enhance your email in several ways.

• Subject lines that are optimized and tailored
• Body copy that will result in a “click”
• Calls-to-action (CTAs), to increase conversions
• Powerful and tailored triggers

You can use this software to increase clicks, opens, and revenue. Do you need more specific figures? After implementing the marketing AI, one Phrasee client increased their revenue by 417 percent.

Artificial Intelligence and Chat: Limits of the technology

All artificial intelligence including ChatGPT, is restricted to the information it receives.

ChatGPT is unable to perform tasks such as creating emails in dark mode, templates, or fully accessible emails. The AI will suggest a less efficient way to code emails that are accessible.

If you give ChatGPT a more specific task, it might still have trouble with the task. There aren’t many examples of accessible email coding. It’s using inferior and inadequate examples to try and perform the task that you want. Coding can be messy and requires a lot of adjustments, fixes, and innovations. AI wouldn’t ‘think’ about these things.

Many email marketers and developers find that it is faster and more efficient to do more complex tasks, such as communicating with localized audiences and using nuances in language, branding, humor, and personality.

From this perspective, ChatGPT can be compared to a writer’s assistant, sounding board, or collaborator. Nicole Holden, from ActionRocket, called it “the ultimate tool” in our webinar about AI and email marketing.

She continued to say that it is a great tool and saves time when creating content for marketing. It provides campaign schedules and outlines. It is also pretty good at creating first drafts of actual content. It doesn’t speak naturally or know who your audience is (though you can teach it).

Julia Ritter from Mailjet by Sinch, Email Marketing Manager, said that ChatGPT had used “banned words” and phrases in its experiments. These are known as spam filters. Unchecking AI when it comes to writing email copy can lead to a downward spiral, which leads to a diminished reputation of the sender and poor email delivery.

AI content should always be reviewed, edited, and verified.

Tests are still required

AI will become more integrated into our lives as more software passes the Turing test and, specifically, ChatGPT.

AI is capable of generating compelling subject lines and maximizing content. However, it cannot guarantee that the email will look perfect in all inboxes. Even with ChatGPT, Outlook can be a challenge.

To avoid embarrassing situations and to ensure that your emails are a success, you need to run them through a quality assurance process. We can help.

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