Prior to the advent of the internet and E-commerce, selling brand new or used goods was limited to local venues like garage sales, flea markets or consignment. With a variety of apps and websites, it is possible to make extra money selling any item, even if you don’t have to leave your home.

Do you know the best platform for your business? While building an E-commerce website can be a simple task, if you choose the wrong platform it could cause serious damage to your business.

This article will provide a list with 12 top platforms for selling your products online. There’s no need for you to stress about this. Scroll down to find the information you are looking for.

You don’t have the time? These are our top three picks.

2022 Featured eCommerce Platforms

Our experts hand-picked the top platforms to sell on the internet.

Amazon

This is the largest marketplace on Earth, with millions of buyers around the globe

• It is easy to list products and sell them.
• Millions of potential customers waiting for you
• Highly competitive
• This course is for people who have already had experience with e-commerce

Visit Amazon

Shopify

Everything you need for selling online. You can sell online with an easy-to-use, scalable platform that you control via your own ecommerce store, social media, marketplaces, or other platforms.

• Shopify is available to any business
• Selling online is easy, quick, and inexpensive.
• E-commerce is the best platform for starting a business.
• Ideal for dropshipping, retail, and print-on-demand businesses

Shopify

Magento

Open-source platform to allow you to create multi-channel commerce experiences both for B2B customers and B2C.

• This product is suitable for large and medium-sized businesses
• Multi-channel sales management, both B2B as well as B2C
• High flexibility (with the assistance of professional developers).
• There are many extensions available

Visit Magento

What is an online platform for selling?

An online selling platform allows people and businesses to set up stores online and sell their products. Amazon, Alibaba and Etsy are some of the most popular online marketplaces.

There are also many niche marketplaces, such as Ruby Lane and Bonanza; fashion-focused marketplaces, like Fullbeauty or Zalando; bargain-biased websites like Tanga and Tophatter, and many others.

There are over 100 online marketplaces that you can use to reach potential customers around the globe. However, you must decide which channels work best for your brand.

Three benefits to selling on online platforms

We’re all familiar with major online selling platforms. But did you know that they also offer these benefits for sellers?

• It’s easy to get started. It is easy to become a seller on an online platform. Once you have been approved to sell on third-party marketplaces, all that is left is to upload your product listing.

• Use established programs. Many of the biggest online marketplaces offer programs that can help you navigate the flow of trading, marketing, and fulfillment. Sellers on eBay, Amazon, or Google have access to Google Shopping Actions, Amazon Advertising, eBay Promotions Manager, and Google Advertising. These digital marketing programs are crucial in getting your products to all of the right customers at the right times.

• Utilize a large customer base. Many E-commerce websites already have large customer bases that visit these sites on a regular basis. It might surprise you to learn that Amazon, eBay, Walmart, and Walmart have approximately 500 million active users each month.

The Top 12 Best Online Marketplaces for Selling Your Products

Create your online store

Although it comes with many challenges, building an online store can be very profitable and rewarding if done right. Your biggest challenge is to market yourself and drive traffic to your website. You can make your own profits – there aren’t any transaction or selling costs.

1. Shopify

Shopify is the most trusted and easy-to-use platform for creating your own store online. Shopify currently has more than 2,000,000 active users around the world.

Shopify is the best overall platform.

• Shopify is the easiest platform to use. You don’t need to know any code to set up an online store or start selling within minutes. Shopify is very easy to use.

• Shopify is universally scalable and can be used by any type of business. Certain platforms are not suitable for certain types of businesses. If you are just starting to sell, it is not a good idea to jump in Magento.

• Shopify was founded as a site builder platform and moved to e-commerce. This is unlike other platforms which are primarily focused on the business side of entrepreneurship. Shopify focuses on what they do best, making it easier for businesses to start, grow, and run.

• Shopify also provides free, extensive learning resources that will help you in every step of your business journey. This is something other platforms have yet to offer.

• Shopify’s customer reviews speak volumes: Shopify is a top platform that has over 2,000,000 online merchants. This has earned thousands of 5-star reviews.

Shopify

The key features

• Shopify is fully-hosted, meaning you get fast, secure and unmetered hosting. You don’t even have to worry about maintenance or setting up.

• Drag-and-drop store builders with beautiful free themes

• Unlimited products

• Multichannel selling – online store and social media. In person.

• Shopify Markets offers great tools that will help you to sell internationally

• Automated marketing tools, blog CMS, SEO built-in features

• Recovery of abandoned carts

• Secure Shopify payments. Supports over 100+ payment gateways

• Built-in POS system

• Massive app store with more than 6,000 apps

• High-quality, extensive and free learning resources

Shopify Pros

• Simple but powerful online selling platform
• Secure, fast, and reliable
• It is simple to use
• A wide range of businesses can be supported
• Low startup costs (more details below).

Shopify Cons

Shopify is not perfect and there are limitations. Shopify is often criticized for being more difficult to customize than other platforms. It’s not an issue unless you need a lot of customization for your online shop.

Shopify allows you to customize your store. Even if you are not a programmer, Shopify allows you to modify layouts, colors and effects. You will need to modify some code if you desire a higher level customization (Shopify uses a template language called Liquid). You have the option to code your own extension or hire a Shopify specialist.

In most cases, however, this customization is unnecessary as Shopify themes have already been optimized for conversion. We recommend that you only do this if you’re a professional and know your stuff.

Shopify is the right tool for you if

• It’s not worth your time to search for the right platform to sell on-line. Shopify is safe for any business.

• Are you looking for an easy, affordable, and fast way to sell online?

• You wish to sell through multiple channels simultaneously – online and offline.

• You are looking to start a dropshipping, retail or print-on demand business.

• International sales are a great way to increase your profit.

• You are just starting to sell online, and you don’t have any experience.

Shopify – Start selling

Shopify Pricing

• Basic Shopify: $29/month
• Shopify: $79/month
• Advanced Shopify: $299 per month

Prices can change depending on Shopify policies and the location of your store. This pricing is only applicable to US-based stores. Click Here to Check the Current Pricing, Scroll down to the Bottom Right Corner to Change Your Location

You can get an e-commerce website for as low as 29$ per month. Unlimited bandwidth, SSL certificates and abandoned shopping cart recovery are all included. There are also multiple online sales channels, POS systems, and other tools. Shopify is not the only platform that has a lower monthly price. However, this means you will have to pay more for everything.

Except for Shopify, there is no additional set-up fee or hidden charge.

My two cents are that Shopify is a great platform for selling online, especially considering all of the amazing tools it offers. 

After signing up, you will receive a Shopify trial for beginners (no credit card required). You can play with the tools, create a demo store, and test out some basic features. Shopify will help you decide if it is right for your business. Your trial store will automatically be canceled if you do not purchase a plan within the trial period. You won’t be charged any fees. There is no risk in signing up.

Shopify

2. Magento

Magento, which was launched in 2007 and replaced by Magento2.0 in 2015 is one of the most popular open-source Ecommerce platforms. It is well-known for its flexibility and high customization.

Magento is preferred by many top brands such as Nike, Nestle and Samsung. It is a powerful platform that allows users to create online stores they can control and modify. You can also use more POS systems for Magento to better manage and save your online store.

Magento’s price:

• Magento OpenSource free to download and use. You will need to pay for hosting, themes, addons, and other costs associated with the site.

• Magento Commerce: The enterprise-level solution. A sales representative will often quote prices and they can range from $15,000 to $50,000 annually.

Marketplaces for selling

3. Amazon

Amazon is a trusted and popular website that attracts over 20.6 million users each month. Customers feel more comfortable and trustful when they shop on Amazon. Your items will be more visible if there are so many people visiting your site.

Amazon allows anyone to sell almost any product to run a business. It is important to ensure that your price range does not make you a loser. It might be more difficult if you are a small business owner. Because others are selling large quantities, pricing can be very competitive.

Amazon’s price:

• Individual: $0.99/ sold item plus additional selling fees. If you sell less than 40 products per month, this plan is right for you.

• Professional. $39.99/ month plus additional selling fees. If you sell more than 40 products per month, this will be your best choice.

4. Bonanza

Although this Seattle-based company is relatively new in the E-commerce industry, it’s already doing extremely well. Bonanza has more than 50,000 sellers, and over 35 million items. It is an active community of online shops. Entrepreneur.com named Bonanza one of America’s “Best Entrepreneurial Businesses” in 2016.

Bonanza is a good choice for merchants with products to sell online. The fees to sell on Bonanza (called Final Offer Value) are also very affordable compared with the rest of the market. The guide is very useful in calculating fees . It’s definitely worth looking at.

They also offer three different pricing options for members:

• $25/month for gold (beginning sellers)
• Platinum (for most sellers), $55 per month
• Titan (for high volume sellers): $167/month

5. Chairish

Chairish, as the name implies, is a platform that’s specifically designed to sell home furnishings and artwork. Simply snap a picture of your furniture and create a listing.

Your products will be reviewed by Cherish curators before being listed. After that, curators will review your photos and place the items on sale. Chairish handles all shipping logistics so you don’t have to worry about large furniture pieces being shipped. If you prefer, you can choose your own shipping method.

Chairish offers 3 options when it comes to pricing plans. You can find their detailed guide for each selling price and commission rate here.

• Consignor (less than 10 active listings)
• Professional (10 or more active listings).
• Elite

6. Craigslist

Craigslist was founded in 1995 by Craig Newmark. It originally served as a local information source for the San Francisco Bay Area. Many people and businesses now use it as their preferred online selling site.

It is free to list or sell on the platform. This platform is best for local merchants who prefer to handle their transactions themselves. This is a great way to sell items that are too heavy or costly to ship, like furniture.

Craigslist is popular because it allows users to meet people and share their experiences. You can also get cash-in-hand and don’t need to pay shipping fees or network fees. Craigslist may not be right for you if you’re paranoid about being scammed or don’t want to get involved in the transaction.

7. eBay

eBay has nearly 25 million sellers and over 170 million buyers. It is the largest and most diverse online marketplace. This online marketplace was established in 1995. Although it is best known as an auction site for its items, the “Buy It Now” option allows you to sell items immediately at fixed prices.

You can sell almost anything on eBay. This includes books, electronics, furniture, jewelry and essential oils. eBay’s huge size, just like Amazon, means that there is always the risk of getting lost amongst the crowd.

Seller fees on eBay:

• Insertion fees (listing fees). 50 are included in your monthly fee, and the cost to list in most categories is $0.35.

• Final value fees. These fees are a percentage of the total item price. It’s usually 10% or less for most sellers.

The fees are determined by the product, its category, shipping method, and how many it is. You can find their guide for more information.

8. Etsy

Etsy, unlike Amazon and eBay, is a site that allows creative sellers to sell handmade goods, art, collectibles and antiques. Nearly 40 million shoppers worldwide use this online selling platform. It allows individual sellers to compete with each other, rather than competing against large brands.

This platform is perfect for you if you are an online seller who creates your own products or sources items to suit the market. It also offers outstanding features that are specifically tailored for creative masters like an intuitive interface, built-in analytics and sales tools. You can also access potential customers.

Etsy’s listing fee: Etsy charges $0.20 per product. The product will remain in your shop for a period of four months, or until it is sold. There is a 5% transaction charge and a 3% processing fee when you sell a product.

9. Facebook Marketplace

Facebook Marketplace is an area within Facebook that allows users to search, buy, sell, or trade items with others in their locality. You can access Facebook Marketplace through the Facebook app and on the Facebook website.

Facebook Marketplace is available to users 18 and over.

• Find items you want to buy

• Locate for-sale products by location and/or category

• Make product listings

• You can view past and current transactions as well as messages under the “Your Items” section.

• Get in touch with buyers and sellers via Facebook Messenger to arrange for a deal.

In 2016, the Facebook Marketplace was created. It has brought together hundreds of millions of people from 70 countries around the world to buy and sell. Facebook Marketplace’s unique feature is its support for E-commerce giants. Facebook has partnered up with top online selling platforms like Shopify to increase online merchant presence.

Facebook Marketplace selling fee: While there are no listing fees, there are certain requirements that you must comply with as a seller.

10. Nextdoor

Nextdoor, which is similar to Craigslist and other online classifieds, allows you to view your neighborhood and community online. It’s a place where neighbors can share information about their neighborhoods, from announcing block parties to complaining about people not bringing their trash in time.

Nextdoor is not only a forum for the community, but also offers a place to sell your stuff online. There are no membership or listing fees for Nextdoor, just like Craigslist and Facebook Marketplace. However, you must meet your buyers in person to exchange.

You will need to register and create an account in order to feel safer on this online selling platform than Craigslist. It is more private than Craigslist and has fewer scams.

You can list an item for purchase by clicking the plus sign at bottom of your Android screen or iPhone screen. Next, you will need to create a message and then select the “For sale and free” section. Next, enter details such as price, description and photos. Similar to similar apps, you and your buyer can arrange pickup and payment.

11. Newegg

Newegg, a California-based online marketplace, has distribution centers in North America and Canada. It also has global reach into more than 50 countries. It claims to be “#1 marketplace in all things tech” and includes electronics, computers, parts, and entertainment products.

Sellers can also create detailed product pages and reach up to 36,000,000 customers easily. Newegg’s target market is mostly between 18 and 35 years old. If this is your target market, Newegg may be a great option.

Newegg recommends that you take advantage of its merchandising tools, such daily deal emails and its numerous seller programs, to help your business succeed. You must also ensure that you provide excellent customer service and don’t list prohibited items.

Newegg’s Selling Fee: Newegg charges a commission rate between 8% to 15% and offers three tiered membership options:

• Standard: Zero fees
• Professional: $29.95
• Enterprise: $99.95

12. Ruby Lane

Ruby Lane was created to connect buyers and sellers of antiques, jewelry, and vintage collectibles. It is very similar to Bonanza and Etsy. This niche-focused online marketplace attracts 1.1 million visitors each month.

While most website visitors reside in the United States, Canada, Australia, Canada, Germany and Canada, it also has global reach. Ruby Lane may be a good option if your target market is a woman over 40. 85% of its users are women.

Ruby Lane appears to attract educated, purposeful buyers who may be more willing to spend more than those who are scouring eBay looking for bargains. You can also count on prompt and high-quality customer service and a fast resolution to any issues.

Ruby Lane’s selling fees (: Although there is no commission, Ruby Lane charges sellers 0.19 per listing. There is also a tiered maintenance fee that ranges from $79 per month to $0.01 per item for large sellers. A $100 setup fee is also required.

13. Pixpa

Pixpa empowers creative professionals and business owners by allowing them to create professional, feature-rich websites quickly and easily without having to touch a line of code.

Pixpa offers easy-to use eCommerce tools to help business owners sell products, services, or digital content and grow their online businesses. A fully-featured online store creator is included. It includes tools for product and inventory management as well as shipping, taxes, discount management, abandoned cart recovery tools, and shipping. Pixpa comes with a range of marketing tools, including an announcement bar, cookie consent bars and marketing pop-ups. You can use the SEO manager to generate sitemaps and set metadata and alt tags, so your website has good organic reach.

Pixpa’s selling price:

• Light – $3 per month
• Personal – $7 per Month
• Expert – $10 per month
• Small Business – $16 per Month

These are 5 tips for selling your products online successfully

You might be wondering how to make money online and stand out from your competition once you have chosen an online platform to sell your products. These 5 simple, but powerful tips will help you succeed.

1. Optimize product content

Visitors can see product listings, but they don’t buy product listings.

What is the difference?

Your product content is everything. It’s all about the product content. Your descriptions and titles should be clear and concise. They should also indicate the condition of the item (brand-new, used, etc.). If it’s a clothing item, include a measurement chart. A lot of buyers will want to know if your item was purchased from a pet-free or smoke-free household.

Also, take the time to choose the right keywords and write appealing descriptions. Then optimize them. Lastly, you might be asked questions by people who don’t understand your product descriptions and won’t bother to read them. Be friendly when it happens!

2. Advertisement is a must

Advertisements are used to facilitate almost all product pages. These aren’t the same as popups or banners, which customers often ignore. These will be clicked.

You will need to invest in digital marketing if you want to get noticed on marketplaces. You can use an exit intent popup that will be displayed every time your visitors close your webpage. This will increase the number of visitors who stay on your site and thus improve your sales.

3. Simple checkout

Did you know that checkout is one of the biggest reasons customers abandon shopping carts? Your products may be great, but if your website is not managed well, customers will easily navigate to other sites.

Try to make checkout simple and easy. Customers will abandon their purchases if you provide too much information or require too many steps. Imagine a potential buyer buying your product. It is possible to do this quickly and easily without much thought.

4. Diversify your shipping strategy

A staggering 96% of customers expect free shipping. 26% will likely abandon a shopping cart if shipping takes too long.

Fulfillment costs can eat into your profits if you don’t have a way to ship these orders in a cost-effective manner. It is important to find the best shipping and pricing options for your needs.

Combining several methods can ensure that you get the most efficient and fastest possible delivery for every order. Private carriers such as FedEx and UPS can be used for certain orders. USPS is available for other orders.

5. Provide great customer service

33% of Americans said that they would consider switching companies if they received poor customer support. Consumers are seeking reassurance when they consider purchasing something online. Help them shop confidently.

No matter if your business is online or brick-and-mortar, one way to sell is to guarantee that the customer will be satisfied.

Also, ensure that your support staff is friendly, polite and well-trained. Ask your customers to rate the performance of your support team so you can improve.

The bottom line

Online marketplaces are a must-have part of any E-commerce campaign, no matter if you’re just starting out or an established player. With this list of 12 best platforms to sell your products online, we hope you are able to easily select the right platform for your company.

You can also share any other interesting platforms with us by using the comment box below. We are always open to discussing it with you!