Congratulations! You have a new order! It’s wrong to think that shipping the product is all that’s required.

Did you know that order verification emails have the highest open rates and click-through rates in the e-commerce industry?

• Customers can rest assured
• Customers should be excited to purchase
• Customers can be invited to buy again, follow your business on social media, and join a loyalty program.

This article will explain order confirmation emails and give you examples that you can use to help you make your own. 

What’s an Order Confirmation Email?

After customers have purchased on an ecommerce site, a merchant will send them an order confirmation email. This transactional mail is not targeted at a specific segment but it’s a response to an action taken.

Your website may have an order confirmation page that confirms that an order was placed successfully. However, it’s worth sending confirmation emails to confirm.

This is a common practice that many ecommerce businesses follow, and customers are accustomed to it.

The basic information can be verified in order confirmation emails.

• The cost of the purchased items
• Shipment address
• The estimated delivery period
• Confirmation of the order

This functionality can be found on many ecommerce platforms.  

Online sellers often use email service providers to offer marketing automation. They are used to send more personalized order confirmation emails.

A stunning Order Confirmation email

To ensure perfect order confirmation emails, the first rule is to include all information about your order, including shipping costs. Let us take a look at some examples.

1. Burst

Subject line: We are excited that your order has been shipped!  

We mentioned that we wanted to make order confirmation emails more sophisticated. Burst does exactly that. Customers can identify the brand’s email designs easily.

The following components can be seen in this email.

• Names for ordered items
• Images for the item
• Item number
• The cost of each item
• Delivery address
• CTA buttons to track and view orders
• Contact information

2. Allbirds

Subject Line: Your Feet Say Thank you

Allbirds is a footwear company. Another example of an order confirmation email that reflects a brand’s identity is this email.

This contains the necessary components such as order number, cost and total, shipping address, and shipping cost.

Allbirds included a section to let customers know that they are not regretful after purchasing. 

This is an excellent way to get them to forget about your order confirmation email from Allbirds.

3. Fitbit

Subject line: Today is the day! Your order has been shipped.

It doesn’t mean you have to use the “fight the buyers’ remorse” strategy. Instead, you can make funny emails as Fitbit did in the above example.

Fitbit, a well-known wearable tech company, increases customer excitement and makes recipients smile.

This is an excellent way to increase customer satisfaction and not just a dry robotic confirmation of your order.

4. Postable

Subject Line: “Postable order”

Good design is always better than the rest. It is important to ensure that you have all the information needed for confirmation emails.

Postable mail paper cards. It is distinguished by its email template design. This email informs customers about expected arrival dates, order quantity, and cost.

Customers will also be notified by email when the order is shipped

This email is not available:

• Track your order by clicking the link
• Link to your order status
• CTA
• Shipping information

Shipping information should be included in all order confirmation emails.

5. DoorDash

Subject line: Order confirmation from [customer] at [location].

Customers can get excited about their order by highlighting the time until delivery arrives at the door.

DoorDash is an online food delivery company that emphasizes on “Your Order Is On The Way” to reassure customers. 

It informs customers in bold red about delivery times and includes a CTA button to allow them to track their orders. 

6. ASOS

Some brands choose to personalize their emails with striking designs. ASOS, a British fashion retailer prefers a simpler format with detailed order information.

It doesn’t open the email with “thanks” but instead focuses on important parts like order confirmation.

A thank-you note would be a great idea at the top. However, the rest of the email remains consistent with the brand.

The order confirmation email uses a different approach. This email contains a simple way to cancel your order.

While most retailers won’t agree with this practice, ASOS puts customer satisfaction first. They also strive to increase customer loyalty.

Don’t want your subject lines to sound robotic. Have a look at funny email subject lines.

7. Ipsy

Subject Line: “Do A Little Dance It’s Official!” Refreshments are available to you!

A striking order confirmation email is here. Ipsy is a personal-beauty products company that uses the packaging colors of its products to reflect in its emails.

Ipsy does not thank customers for placing orders. Ipsy instead makes the customer dance about it, telling them to “do a little dance! It’s official!” “

8. MeUndies

Subject Line: “Thank you so much for placing your order!” “

Clear paths to canceling orders and money-back guarantees are two of the most popular traditions in marketing and retail.

Explain how money-back warranties work to retailers. They allow partial or full refunds.

Customers can be offered insurance to cover loss or dissatisfaction. 

MeUndies offers this assurance. This is highlighted in the order confirmation email.

MeUndies offers a full refund for customers who have worn the socks for less than 90 days or are unhappy with them.

This email does the following:

• Eye-catching email design
• Find out more about your order, shipping, and product
• Money-back guarantee

9. PrettyLittleThing

Subject line: “Your Order #501157967 has been dispatched”

Order confirmation emails don’t have to contain only details about an order. 

This example is from PrettyLittleThing. It clearly states all details regarding the order, including shipping information.

This link allows customers to track their orders and encourage them to shop more. It also has brand FAQs.

Large retailers often send emails that include everything in one email. 

High open rates can drive greater engagement and conversions.

10. Vans

Subject Line: Vans.com order number 11511775 received

Our last order confirmation email to Vans was sent. It also includes the “thanks” line.

Brand design is what makes it stand out. Thank you notes are not very common.

These are just a few. This includes the payment summary, method, and ordered item.

FAQs

When is it best to send order confirmation emails?

It is best to send order confirmation emails as soon as possible after purchase. No matter if it is an email,

E-commerce companies automate order confirmation workflows.

What information should I include in my Order Confirmation emails

A confirmation email for an order consists of the main parts:

• The order code
• This is a summary of contact information for customers.
• The shipping address
• A summary of an order includes the name of the product, SKU, size, color (if any), and the tracking link
• The cost breakdown includes product price, taxes, shipping charges, savings due to promotional codes, and so on. )
• Confirmation of payment method and amount
• Shipping method and estimated delivery time
• Contact information that is clear to make it easy to reach you

How do I get more people to sign up?

Popups can be a great way to collect email subscribers. Opt-in forms and popups are great ways to get high-quality subscribers.

Popups are the most cost effective and efficient way to create them. Kobe Digital offers the most affordable and best-looking solution.

Popups can be created for free. They can be added to your website in minutes.