The Sales funnel is a fundamental concept in marketing. It helps prospects to be aware of your brand from the first touch. This leads to them taking action, whether it’s a purchase or signing up for your service.
Link retargeting is a great way to attract the top traffic to your site (TOFU), as well as help them move down the funnel toward conversion.
The funnel’s top is about creating awareness for your business and a wide audience who are not familiar with your brand.
Marketers will have the plan to draw as much traffic to the top of their funnel as possible. Then they will have other strategies to optimize the conversion rate for prospects as they move through the funnel’s various stages.
Attracting TOFU prospects is the first hurdle.
Who are Top of Funnel prospects?
Marketers who want to attract TOFU traffic are targeting people who have never interacted with their brand. How do you get cold leads to take the first step toward attracting TOFU traffic?
It is best to have a conversation with them by:
- Give general information about your business.
- Answer any questions they may be looking for on Google
- Share interesting resources with them on social media.
This site is intended to provide information on specific questions or pain points.
This will help people discover your brand while doing their research. Marketers encourage the discovery process through blog posts, social media posts, and relevant curated content.
If a company specializes in organic foods, it might create and share content about the health benefits of organic food.
The goal of the initial contact is to educate customers, increase awareness about your brand, and encourage sign-ups for email.
These leads will be more familiar with your company and can then be targeted with sales-oriented content.
How to increase funnel traffic at the top
There are many ways to get consumers to join the TOFU – SEO, PR, and link retargeting.
It is important to develop a keyword strategy that relates to topics potential customers may search for in their initial research.
These are new consumers, so catch them when they’re searching for general terms about your business or looking elsewhere online.
How to use link targeting to increase TOFU traffic
Most marketers use search ads, content marketing, and social media in their TOFU content strategy.
Link retargeting, though often overlooked by many, is an effective and affordable way to attract new visitors to your site.
Retargeting is a common concept that many marketers are familiar with. They may run campaigns to bring people back to their site after they have visited once. This marketing strategy is extremely beneficial because most visitors don’t convert the first time.
Retargeting is a way to nurture leads and guide prospects through a sales funnel.
Link retargeting is a great way to engage customers who have never been to your site before. It should be considered when planning a TOFU strategy.
Link retargeting is a different type of ad targeting. It allows marketers to increase TOFU traffic efficiently, effectively, and resourcefully.
Retargeting links can be used to share third-party reviews, media coverage, and other curated content via social media.
Anybody who clicks these links can be retargeted later with ads to drive traffic to your website.
Retargeting links are available anywhere your audience may click a third-party link. These links can be used in influencer marketing campaigns and partnership promotions.
A blogger sharing a product review could be the first step to building brand awareness.
You could also use relevant ads that quote this review to encourage readers to click through your site.
Because the ads can be designed to encourage engagement, link retargeting ads will yield better results than other advertising campaigns.
The target audience will also be likely to trust your brand as they may have previously seen your name or expressed interest in content related to your industry.
How to do link retargeting
You can quickly build your audience using both retargeting and curated content. This will allow you to capture anyone you influence online. With link retargeting, our growth manager discovered that he could increase his TOFU traffic five times faster.
Link retargeting can be done easily. Link retargeting is easy to implement.
Click these links to add them to your retargeting list.
Who should use link retargeting?
Link retargeting can be used to increase brand awareness by any business, large or small.
This is especially useful for marketing teams that are focused on content curation or social media and already run retargeting campaigns.
Link retargeting can be a great way to increase your business’s results.
It can be very effective for smaller businesses that struggle to regularly publish native content. However, this strategy must be accompanied by a well-thought-out content curation strategy.
Retargeting is an effective way to increase the return on investment for your online advertising budget.
Link retargeting is a great way to take your campaigns to the next level. It attracts more TOFU traffic which in turn makes it more likely that they will move up the sales funnel towards taking the ultimate action you desire – a subscription, or purchase.
